2. INTRODUCTION
• I have used the album ‘Inside in
Inside out’ by the band, the
kooks. This is because they are
quite similar to my chosen genre
of music but more so similar to
the brand image of the artist I
have chosen to do my
coursework as on a whole for
my A2 media course.
• The kooks started up and
formed together in 2004 in
Sussex, the band was formed by
Luke Pritchard (vocals/guitar),
Hugh Harris (lead guitar), Paul
Garred (drums), and Max
Rafferty (bass guitar).
3. FRONT COVER
• The front cover of this album is
very stereotypical of the music
genre and brand image that the
band are trying to portrait. A
common rock band with
occasional popular hits with there
image and music being shown in
a calm and collective manner,
‘not bothered’ sense of attitude.
The front cover is black and white
which is often seen on the
albums of bands similar to these.
Not very eye catching but creates
a nice feel to the bands image.
4. BACK COVER
• The back cover is also in black and
white, matching the front cover for a
professional look. Track list shown
to the top left of the back cover, with
imagery to the bottom. The font of
the text is bold, easily readable and
in a way matches the image of the
band as it is all in large letters (caps
locks)
5. CD COVER / INSERT
• The cover of the CD is red, with black and
white writing. The font on the CD is bold and
large which eye catching and fanatic and one
of the O’s in the text is the ring in the middle
of the CD. The writing also falls off of the end
of the CD, this gives the cover a ‘cool’ look
about it.
6. IMAGE CONSTRUCTION
• The images used on the CD casing inside and out construct a teenage, primarily girl fan
base and thus shows that this bands ‘brand’ is aimed towards the attraction of young
females. But also there brand image being noticed as a young rock band, with
stereotypical assets such as having only men in the band, single gender. Also with the
long scraggily hair that all 4 of them have, indie clothing for example; the typical skinny
jeans (often black) but with different torso wearing – jumpers, woolly jumpers, patterned
hoodies, smart T- shirt etc.
