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Forever 21 Digital Marketing Strategy
- 1. FOREVER 21C O M P L E T E D I G I TA L S T R AT E G Y Tiffany S. Thomas
- 2. THE BIG IDEA • Forever 21 will use their hashtag #F21xMe in YouTube and Hulu ads to encourage both men and women to share their outfit inspirations on all social media platforms.
- 3. TARGET AUDIENCE • Teenage boys and girls and college aged men and womenBelow are examples of the types of consumers we are targeting:
- 4. BUDGET • In-display ads: $3,000 to acquire 10,000 people. • in-search ads: $.10 cost-per-view $3,000,000 to run a :15 second advertisement during shows on Hulu.
- 5. MEASURING SUCCESS WHAT WE WILL DO: Conduct studies after the campaign Studies will show results within the time frame of the campaign
- 6. SOCIAL MEDIA We will use the above social media platforms to advertise Forever 21’s three clothing lines – Forever 21, Love 21, and For Love 21.
- 7. WEBSITES Since most of Forever 21’s main website is targeted towards the women target audience, it is best to show some slides to advertise the mens clothing The video to the right shows an example.
- 8. ONLINE ADVERTISING • As Forever 21 puts a spotlight on what the customer is interested in, Forever 21 can use social media advertising to get even more involved with the consumers. • To do this, its best to use the targeting described in the previous slide.
- 9. INBOUND MARKETING We will keep Forever 21’s accounts verified on all social media platforms. Adding more content to the social media platforms quicker will also be an advantage to Currently, Forever 21 Is posting about 3-4 times a day.
- 10. MOBILE The app is a great way for consumers to shop on the go, and if they have the app downloaded and use a link provided on one of our social media platforms, it makes it easier for the consumer to get to what they want! Live screen recording to the right
Editor's Notes
- The outfits will be chosen by the customers and followers and Forever 21 will use the outfits in short ads. This main idea will not only give Forever 21 more insight to what consumers are liking, but also, what they are disliking.
- Since Forever 21 is starting to target men a bit more, the target audience is now both men & women (teenagers and college students). This will gain the men & women consumers attention and they could possibly share outfits by using the hashtag in their ads and gain a bigger audience. This will also give the consumer a chance to have their outfir aired on YouTube.
- As well as maybe adding specific sales for men to gain more awareness.
- Getting more content on the social media accounts at a more efficient rate will allow the consumer to have more ideas to choose from. Forever 21 should be posting about 4-5 times a day to get more content on the sites.
- The app is a great way for consumers to keep up with notifications, sales, and new items.