Establishing a consistent social media practice
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For UF/IFAS Extension Agents to establish a consistent social media presence for their users and constituents.
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Establishing a consistent social media practice
- 1. Establishing a Consistent Social Media Practice Tiffani Stephenson Social Media Communications Manager UF/IFAS Communications tsteph220@ufl.edu 352-273-3569
- 2. About Tiffani • B.S. in Recreation and Event Management, Univ. of Florida • Pursuing M.A. in Mass Communications, Social Media, Univ. of Florida • Establishing multimedia communications strategies using traditional and social mediums for branding and visibility
- 3. Today’s Agenda • 4.5 Steps to Social Media Strategy • Keep It Real! • Tips and Tricks
- 4. 4.5 Steps to Social Media Strategy 1. Define your goals – what are you trying to accomplish? • Thought Leadership • Establish, Protect or Promote a Brand • Build Community or Conduct Service 1a. Get to know your audience • Create a buyer persona to understand psychology and habits of ideal consumer
- 5. Social Media Strategy (cont’d) 2. Define your metrics – how will you measure your success? • Are you broadening your reach? • Do you convert awareness to action? 3. Decide on Tactics – what actions will help accomplish your goals? • Will you use Facebook, Twitter, YouTube, or another outlet? 4. Execute your Strategy! • Allocate your resources and budget; assign roles • Set 3-month goals to review progress and impact
- 6. Keep it Real! • “Above all else – People!” • Listen to your customers, competitors, and referral partners • Relax and interact like a real person • Run your posts through the BFF checker (as appropriate) • Don’t coddle the complainers • Make engagement the goal; let your fans shine! • Use your community to learn
- 7. Tips and Tricks of the Trade • Create a Content Calendar for subject matter • Find a sweet spot for post frequency • Keep posts short! • Follow 50+ accounts of similar space • Industry leaders/experts, influencers and competitors • Branch out from graphics – use video and audio where appropriate • Proofread each post
- 8. Tips and Tricks (cont’d) • Posting Dead Zones • Twitter 8pm-8am • Facebook 12am-8am • LinkedIn 9am-5pm • Instagram 12am-8am • Tumblr 12am-12pm • Pinterest 1-7am, 5-7pm • Google+ 6pm-8am • Days of the Week for Engagement Varies • Follow 5-3-2 plan • 5 industry related • 3 company related • 2 personal in nature • Don’t be afraid to share out-of- county material
- 9. Tips and Tricks (cont’d) • Look for cross-platform promotional opportunities • Ask your audience what they are struggling with • Build relationships beyond your specific need • Separate quantity from quality
- 10. QUESTIONS?
- 11. Follow Us! • @UF_IFAS on Twitter • UF IFAS Solutions on Facebook or • https://www.facebook.com/UFIFASNews • Email: tsteph220@ufl.edu • Phone: 352-273-3569