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Social Media Tips, Tricks and Tools

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How to Become a Social Media Ninja - a presentation on tips, tricks and tools to increase social media skills.

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Social Media Tips, Tricks and Tools

  1. 1. Become a Social Media Ninja THE ART OF BECOMING MORE FOCUSED, EXPERT
  2. 2.  Definitions  Understand Social Media  Develop Strategy  Tools & Examples  Bonus Round  Questions Agenda
  3. 3. What’s A Ninja Anyway?  A ninja (忍者 ?) or shinobi (忍び ?) was a covert agent or mercenary in feudal Japan. They were highly trained in the martial arts and stealth.  Informal Meaning: A person who excels in a particular skill or activity.
  4. 4. How Does One Succeed?  Study  Patience  Practice  Use the Proper Materials & Tools
  5. 5. Social Media  Social media are comprised of networks, apps or platforms that connect people with each other and facilitate conversation, sharing of content (text, photos, video). Interaction is created by and between people.  The use of social media has shifted how we get and share information.  People receive information 24/7/365 and on the move, from anywhere – laptops, tablets, mobile devices.
  6. 6. Social Media
  7. 7. Without a Plan… You Get Lost Steps to a solid plan:  Internal & External Resources  Audience Research  Messaging/Branding  Goals & Objectives  Outcomes (Measurable!)
  8. 8. Tips & Tools  Productivity  Tips on Content  Tips on Analytics  Timing/Scheduling  Visuals, Graphics Photo by Jennifer Pack, Flickr
  9. 9. Facebook Tips: • Post regularly – stay “top of mind” with your followers. • Keep followers interested with event info, success stories, highlighting volunteers, current events that relate to your cause, blog posts, newsletters. • Short, visual posts are most successful. • Vary type of post – photo, video, FB Live, text, links. • Reach a larger audience with “boosted posts.”
  10. 10. Facebook Tips for thinking strategically: • Leverage Insights • What time and day are your most popular posts? Use this to develop your posting schedule. • What kind of posts perform the best? Use this to develop your content. • What is the location and demographics of your followers? Use this to target posts and ads.
  11. 11. Facebook Insights
  12. 12. Tools Timers/Schedulers – tweetdeck.twitter.com
  13. 13. Tools Timers/Schedulers - Hootsuite
  14. 14. Tools
  15. 15. Tools – Editorial Calendars www.trello.com
  16. 16. Visual Tools – www.canva.com
  17. 17. Tools – Website Integrations
  18. 18. Bonus Round  Additional Social Channels  Highly Visual!
  19. 19. Visual Social Media - Instagram
  20. 20. Visual Social Media - Youtube
  21. 21. Visual Social Media www.pinterest.com
  22. 22. Questions? WRAP UP

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