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Beyond the
Gig Economy
How New Technologies Are
Reshaping the Future of Work | 2016
By Jon Lieber, Chief Economist, Thumbt...
The Old Economy
The labor market in the 20th century was based
around large employers and the manufacturing
industry, but ...
The Economy of the Future
Smaller businesses are playing a bigger role than
ever, as more Americans are finding work in the...
The 21st Century’s Economic Challenge
This shift has produced a bifurcation in the labor
market; those without college deg...
Divergent Paths in the New Economy
The New Path to the Middle Class
Skilled professionals — those with the know-how to do
a specialized, non-routine job in a...
The Rise of Skilled Pros & Non-Routine Jobs
Non-Routine Jobs: The Jobs of the Future
Cognitive Manual
Routine
• Bookkeepers
• Dispatchers
• Customer service reps
• Se...
Unpacking the “Gig Economy”
Marketplaces provide consumers with specialized
services from skilled professionals. This give...
The Benefits of Skill-Based Marketplaces
The Challenges Skills Pros Face
Online marketplaces are more than 4 times more cost-
effective than offline marketing in introducing skilled
pros to new cu...
Where Are Workers Using Marketplaces?
We used Twitter data as a proxy for adoption rates in
different markets, based on th...
Marketplaces Are More Widely Adopted
How Policymakers Can Help Skilled Pros
1. Invest in developing skills outside of educational institutions.
• Example: the ...
Conclusion
1. As we finalize a transition to a service-based economy, workers
are presented with new challenges, but also n...
Authors
Jon Lieber is Thumbtack's Chief
Economist and head of policy research,
studying trends in the labor market,
entrep...
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Beyond the Gig Economy: How New Technologies Are Reshaping the Future of Work

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Thumbtack's newest economic report describes how skilled professionals are using new platforms to find new work and build their business – and their lives. Called “Beyond the Gig Economy: How New Technologies Are Reshaping the Future of Work,” this report explores how technology enables buyers and sellers of services to connect, moving the conversation beyond a one dimensional discussion of the so-called gig economy.

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Beyond the Gig Economy: How New Technologies Are Reshaping the Future of Work

  1. Beyond the Gig Economy How New Technologies Are Reshaping the Future of Work | 2016 By Jon Lieber, Chief Economist, Thumbtack & Lucas Puente, Economic Analyst, Thumbtack
  2. The Old Economy The labor market in the 20th century was based around large employers and the manufacturing industry, but that era is gone, thanks to automation and globalization.
  3. The Economy of the Future Smaller businesses are playing a bigger role than ever, as more Americans are finding work in the services economy and technology has made starting a small business cheaper and easier than ever.
  4. The 21st Century’s Economic Challenge This shift has produced a bifurcation in the labor market; those without college degrees are far more likely to face dismal labor market conditions.
  5. Divergent Paths in the New Economy
  6. The New Path to the Middle Class Skilled professionals — those with the know-how to do a specialized, non-routine job in any circumstance — are the middle class of the future.
  7. The Rise of Skilled Pros & Non-Routine Jobs
  8. Non-Routine Jobs: The Jobs of the Future Cognitive Manual Routine • Bookkeepers • Dispatchers • Customer service reps • Secretaries • Travel agents • Professional drivers • Machine operators, • Assemblers • Warehouse laborers • Laundry cleaners Nonroutine • Photographers • Architectural drafters • Nutritionists • Graphic designers • Land surveyors • Plumbers • Electricians • Professional chefs • Dog trainers • Exterminators
  9. Unpacking the “Gig Economy” Marketplaces provide consumers with specialized services from skilled professionals. This gives the service provider a chance to earn flexible income and their own terms and build a business and career.
  10. The Benefits of Skill-Based Marketplaces
  11. The Challenges Skills Pros Face
  12. Online marketplaces are more than 4 times more cost- effective than offline marketing in introducing skilled pros to new customers, their single biggest challenge. Marketplaces Solve Pros’ Main Concern Source: Thumbtack survey, June 2015 (5,000 professionals)
  13. Where Are Workers Using Marketplaces? We used Twitter data as a proxy for adoption rates in different markets, based on the theory that platforms with more followers on Twitter in a given area likely have more users and more service providers in that same area.
  14. Marketplaces Are More Widely Adopted
  15. How Policymakers Can Help Skilled Pros 1. Invest in developing skills outside of educational institutions. • Example: the Obama Administrations’s American Apprenticeship Grants 2. Strengthen the social safety net and move away from employer- based benefits. • Example: Affordable Care Act 3. When it comes to taxes, focus on reducing burden of compliance. • Example: Ohio’s municipal tax reform
  16. Conclusion 1. As we finalize a transition to a service-based economy, workers are presented with new challenges, but also new opportunities. 2. Technology can help workers most by empowering them to efficiently reach clients seeking their specialized skills, not by turning them into on-demand commodities. 3. Policymakers should work to help all workers in this new environment, not just those with traditional employment arrangements.
  17. Authors Jon Lieber is Thumbtack's Chief Economist and head of policy research, studying trends in the labor market, entrepreneurship, and the small business economy. He has spent over a decade in Washington, D.C.,advising policymakers on economic policy, and currently serves as a board member for the Center for American Entrepreneurship, a research organization dedicated to improving the environment for startups and entrepreneurs. He can be reached at jon.lieber@thumbtack.com. Lucas Puente is the Economic Analyst at Thumbtack, where he studies Thumbtack's marketplace dynamics and the policy challenges facing small service businesses. He has a master's degree and Ph.D. from Stanford University and is a graduate of the University of Georgia. He can be reached at lucas.puente@thumbtack.com.

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