Data & Privacy: Striking the Right Balance - Jonny Leroy
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The document discusses balancing data and privacy in technology. It notes that while more data allows for better products and loyalty, privacy concerns are increasing. It argues companies should be transparent about data practices, avoid being incompetent with security, and not act in creepy ways with customer data. An ethical approach is suggested, treating data as a fair exchange between companies and customers.
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Data & Privacy: Striking the Right Balance - Jonny Leroy
- 1. DATA & PRIVACY Striking the right balance Jonny LeRoy - Head of Technology @jahnnie
- 2. WE’RE IN A VIRTUOUS CYCLE NEW TECHNOLOGY MORE DATA BETTER PRODUCTS MORE LOYALTY MORE MONEY
- 3. PRIVACY IS DEAD GIVE ME DELIGHTFUL PRODUCTS AND I’LL GIVE YOU MY DATA
- 4. DON’T BE EVIL PRIVACY IS DEAD THAT’S A PRETTY LOW STANDARD HOW MIGHT WE RAISE THE BAR?
- 5. BE AWESOME PRIVACY IS DEAD WE’LL GIVE YOU BETTER PRODUCTS
- 6. DON’T BE INCOMPETENT PRIVACY IS DEAD WE’LL KEEP YOUR DATA SECURE
- 7. DON’T BE INCOMPETENT WHO’S BEEN HACKED THIS YEAR
- 8. DON’T BE INCOMPETENT ARE YOU SURE
- 9. DON’T BE INCOMPETENT SECURITY ISN’T JUST ABOUT PREVENTION TIME TO NOTICE TIME TO RESPOND
- 10. TIME TO NOTICE HONEY POT DATA
- 11. TIME TO RESPOND CONTINUOUS DELIVERY
- 12. DON’T BE INCOMPETENT PRIVACY IS DEAD WE’LL KEEP YOUR DATA SECURE
- 13. DON’T BE CREEPY WOULD YOU BE OK IF YOUR DATA PRACTICES APPEARED ON THE FRONT PAGE OF THE NEW YORK TIMES? PRIVACY IS DEAD
- 14. REMEMBER OUR VIRTUOUS CYCLE? NEW TECHNOLOGY MORE DATA BETTER PRODUCTS MORE LOYALTY MORE MONEY
- 15. WE’RE EXPERIENCING TURBULENCE MORE BREACHES MORE PRIVACY CONCERNS MORE MONOPOLY SOCIAL BACKLASH NSA SURVEILLANCE NEW TECHNOLOGY MORE DATA BETTER PRODUCTS MORE LOYALTY MORE MONEY
- 16. STRATEGY TAX
- 17. PRIVACY IS DEAD
- 18. INTERNATIONAL PERSPECTIVE BRAZIL MARCO CIVIL DA INTERNET Civil rights framework for the Internet GERMANY DATENSPARSAMKEIT UND DATENVERMEIDUNG Data minimization and data avoidance Information self-determination RIGHTS OF DATA SUBJECT VS DATA COLLECTOR
- 19. BE TRANSPARENT PRIVACY IS DEAD WE’LL BE TRANSPARENT ABOUT WHAT DATA WE STORE, HOW WE USE IT AND WHO WE SHARE IT WITH
- 20. FAIR DATA
- 21. ETHICAL SOURCING (FAIR TRADE) ETHICAL CUSTOMER DATA MANAGEMENT (FAIR DATA) SUSTAINABLE CORPORATE SOCIAL RESPONSIBILITY ETHICAL ENVIRONMENTAL IMPACT MANAGEMENT 70% of EU citizens have expressed concern that their personal data may be used for purposes other than it was originally collected. http://www.fairdata.org.uk/ Eurobarometer report (2011) for the EU
- 22. IT’S NOT PERSONAL BEWARE DE-ANONYMIZATION
- 23. The data that makes up what is termed Personally Identifiable Information (PII) is no longer static. Data that can identify you has become a moving target, it used to be over information such as name, Social Security Number, address etc, but it has become increasingly easy to uniquely identify people with composite pieces of otherwise seemingly innocuous data.
- 24. LOYALTY IS A TWO-WAY STREET TECHNOLOGY IS SHIFTING THE CALCULUS OF WHAT IS ETHICALLY ACCEPTABLE
- 25. FROM CLICK-STREAM TO HEART-BEAT Technology is shifting the calculus of what is ethically acceptable Psychometric every breath you take, Quantified Self IoT DNA Identity every step you take… we’ll be watching you Fine-grained location
- 26. INVERTING THE STRATEGY TAX
- 27. BE VULNERABLE PRIVACY IS DEAD HOW MIGHT LEAVING SOME DATA ON THE TABLE, OR SHARING OWNERSHIP BE A STRATEGIC DIFFERENTIATOR?
- 28. DATA BANKS
- 29. RE-DECENTRALIZE THE INTERNET OF THINGS TAKE THE COMPUTE TO THE DATA
- 30. BE HUMAN BE VULNERABLE BE TRANSPARENT DON’T BE CREEPY DON’T BE INCOMPETENT BE AWESOME PRIVACY IS DEAD?
- 31. THANK YOU Jonny LeRoy @jahnnie jleroy@thoughtworks.com