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Dave Elliman - Applying Continuous Intelligence ThoughtWorks Live UK 2018

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Much has been made of the benefits that technology such as artificial intelligence and machine learning can bring to the enterprise. But to be truly transformational, such tech can’t just bring a one-off improvement in decision making. They need to be able to adapt and change as the world around changes. In this presentation, Dave Elliman, the global head of technology at ThoughtWorks discusses how to choose the right data and Artificial Intelligence, to create complex business models that are capable of continuously learning. This presentation was made at ThoughtWorks Live UK on 3rd October 2018 in London.

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Dave Elliman - Applying Continuous Intelligence ThoughtWorks Live UK 2018

  1. 1. This event will have live subtitling. Please sit where you can view the text clearly. DAVE ELLIMAN Global Head of Technology, ThoughtWorks APPLYING CONTINUOUS INTELLIGENCE TO YOUR BUSINESS
  2. 2. This event will have live subtitling. Please sit where you can view the text clearly. THE 4TH INDUSTRIAL REVOLUTION
  3. 3. This event will have live subtitling. Please sit where you can view the text clearly. CAN’T MOVE WITHOUT THINKING LIKE A TECH TITAN TECH@CORE 3rd IndustrialRevolution (Informationasaresource) 4th IndustrialRevolution (Technologyattheheartofvalue) BUSINESS SUPPORTING ROLE COLLABORATION TECH-LED DIFFERENTIATION Formal walls and moats Tech creates digital assets Tech / business boundaries blur Collaborative execution Tech pervades a digital business TECH
  4. 4. This event will have live subtitling. Please sit where you can view the text clearly. Why is CONTINUOUS INTELLIGENCE IMPORTANT? Increase revenue and widen margins through... Efficiency Innovation Insight Intelligence Tailor product offerings more efficiently through analytics. Use measurable hypotheses to ensure most effective proposition development. Tailor data offerings to support the decision-making process for customers. Unlock opportunities within and beyond core business.
  5. 5. This event will have live subtitling. Please sit where you can view the text clearly. AI already impacting many knowledge industries 10x increase in companies covered 38% increase in trading volumes Strategic data collection and use crucial Approves AI-powered diagnostic that doesn’t need a doctor’s help Greatest value when man and machine combine AI+Designer create best-selling t-shirt, cut manufacturing process from 180 days to 45
  6. 6. This event will have live subtitling. Please sit where you can view the text clearly. DATA AVERSE DATA UNAWARE DATA AWARE DATA GUIDED FROM WHERE YOU ARE... “We don’t need data to tell us what we already know.” “Data has never been a priority for us. What is the benefit?” “We need to make better use of our data, but we don’t know how.” “Data confirms every decision we make and action we take.” ...TO WHERE YOU WANT TO BE.
  7. 7. This event will have live subtitling. Please sit where you can view the text clearly. “The more companies characterized themselves as data-driven, the better they performed on objective measures of financial and operational results.” BIG DATA: THE MANAGEMENT REVOLUTION Harvard Business Review - Oct 2012
  8. 8. This event will have live subtitling. Please sit where you can view the text clearly. “Companies succeed in the big data era not simply because they have more or better data, but because they have leadership teams that set clear goals, define what success looks like, and ask the right questions.” BIG DATA: THE MANAGEMENT REVOLUTION Harvard Business Review - Oct 2012
  9. 9. This event will have live subtitling. Please sit where you can view the text clearly. FROM THIS... ...TO THIS!
  10. 10. This event will have live subtitling. Please sit where you can view the text clearly. “Worldwide Big Data market revenues for software and services are projected to increase from $42B in 2018 to $103B in 2027, attaining a Compound Annual Growth Rate (CAGR) of 10.48%.” WIKIBON 2018
  11. 11. This event will have live subtitling. Please sit where you can view the text clearly. Data Enabled Business - Data as a Differentiator Precision accuracy - Specific Analytics and data at Scale Decision Support - Centralised Data Warehouse Line of business support - Data in Silos The Data-Guided Business Continuous IntelligenceLEVEL 5 LEVEL 4 LEVEL 3 LEVEL 2 LEVEL 1
  12. 12. This event will have live subtitling. Please sit where you can view the text clearly. LEVEL 1 Data in silos MIS Database ManagementInformation MIS
  13. 13. This event will have live subtitling. Please sit where you can view the text clearly. LEVEL 2: Data warehouse METADATA MANAGEMENT SOURCE SYSTEMS INTEGRATION PRESENTATION ANALYSIS ETL ETL ODS EII CENTRAL WAREHOUSE DATA MARTS LEGACY MAINFRAME CRM/ERP FLAT FILES EXTERNAL DATA DATA VISUALISATION REPORTS OLAP SCORECARDS & DASHBOARDS DATA MINING Pull-based batch extracts Complex ETL logic Emergent design is difficult Enterprise data modelling Long running ETL jobs Poorly suited to non-relational data
  14. 14. This event will have live subtitling. Please sit where you can view the text clearly. ROUTE TO LEVELS 3-5 What happened? Why did it happen? What will happen? How can we optimize? Analytical sophistication Valuecreation COMPLEXITY BENEFIT DESCRIPTIVE DIAGNOSTIC PREDICTIVE PRESCRIPTIVE ADAPTIVE How can we learn?
  15. 15. This event will have live subtitling. Please sit where you can view the text clearly. ROUTE TO LEVELS 3-5 What happened? Why did it happen? What will happen? How can we optimize? Analytical sophistication Valuecreation COMPLEXITY BENEFIT DESCRIPTIVE DIAGNOSTIC PREDICTIVE PRESCRIPTIVE ADAPTIVE How can we learn? REPORTING & BUSINESS INTELLIGENCE
  16. 16. This event will have live subtitling. Please sit where you can view the text clearly. What happened? Why did it happen? What will happen? How can we optimize? Analytical sophistication Valuecreation COMPLEXITY BENEFIT DESCRIPTIVE DIAGNOSTIC PREDICTIVE PRESCRIPTIVE ADAPTIVE How can we learn? ROUTE TO LEVELS 3-5 REPORTING & BUSINESS INTELLIGENCE DATA SCIENCE & ENGINEERING
  17. 17. This event will have live subtitling. Please sit where you can view the text clearly. What happened? Why did it happen? What will happen? How can we optimize? Analytical sophistication Valuecreation COMPLEXITY BENEFIT DESCRIPTIVE DIAGNOSTIC PREDICTIVE PRESCRIPTIVE ADAPTIVE How can we learn? ROUTE TO LEVELS 3-5 REPORTING & BUSINESS INTELLIGENCE DATA SCIENCE & ENGINEERING DATA GUIDED ENTERPRISE
  18. 18. This event will have live subtitling. Please sit where you can view the text clearly. Averse Aware Using Driven CROSSING THE CHASMS - DEVELOP A DATA STRATEGY Prescriptive Predictive Diagnostic Descriptive Intuition RIPE FOR DISRUPTION INTELLIGENCE FOCUSSED INTELLIGENCE ENVY LEADER DATA CHASM INSIGHT CHASMIntelligenceMaturity Insight Adoption MachineHuman& Business Stranded
  19. 19. This event will have live subtitling. Please sit where you can view the text clearly. Today’s leading companies utilize data for every decision they make and action they take. These data-driven companies are market disruptors.
  20. 20. This event will have live subtitling. Please sit where you can view the text clearly. CYCLES OF LEARNING: ACCELERATE, MAKE IT EFFICIENT EXPERIENCE OPERATIONAL TECHNOLOGY INSIGHT ENABLEMENT DECISIONING INSIGHT Decrease time to decision for given stimulus Remove insight to decisioning barrier Reduced siloed insight enablement Improve capture-to-insight inefficiencies
  21. 21. This event will have live subtitling. Please sit where you can view the text clearly. EXAMPLE: AUTOTRADER UK FROM PAPER... ...TO DIGITAL... ...TO DATA GUIDED Sellers Buyers Buyers Sellers Shopper Dealer Owners Manufacturers
  22. 22. This event will have live subtitling. Please sit where you can view the text clearly. DATA STRATEGY VALUE PROPOSITION DATA ASSETS PEOPLE TECHNOLOGY Why is this important for your organization? What does the data catalog include and how accessible is it? Do you have the right people and skills to achieve your data goals? How does the new data strategy affect your technologies? CULTURE LEAN ROAD MAP How does becoming data-led affect your organizational culture? How do you get started and what does success look like? PROCESS What are the key processes for an effective data strategy?
  23. 23. This event will have live subtitling. Please sit where you can view the text clearly. THANK YOU For questions or suggestions: DAVE ELLIMAN delliman@ThoughtWorks.com
  24. 24. This event will have live subtitling. Please sit where you can view the text clearly. You must align DATA STRATEGY with BUSINESS STRATEGY “We built a data lake for self-service, now we’re trying to get the business to use it.”
  25. 25. This event will have live subtitling. Please sit where you can view the text clearly. You must align DATA STRATEGY with BUSINESS STRATEGY
  26. 26. This event will have live subtitling. Please sit where you can view the text clearly. $18.3Billion 4% 63% 40% Investment in the Worldwide Business Intelligence and Analytics Market in 2017. Respondents who said they realized only half of their digital investment in under one year. Failure rate of companies attempting to be data driven. Percentage of digital transformation initiatives will be supported by cognitive/ AI capabilities 2019.
  27. 27. This event will have live subtitling. Please sit where you can view the text clearly. “We built a data lake for self-service, now we’re trying to get the business to use it.” FROM THIS... ...TO THIS! You must align DATA STRATEGY with BUSINESS STRATEGY
  28. 28. This event will have live subtitling. Please sit where you can view the text clearly. “We built a data lake for self-service, now we’re trying to get the business to use it.” FROM THIS... ...TO THIS!
  29. 29. This event will have live subtitling. Please sit where you can view the text clearly. AUGMENT (extend capability) DATA STRATEGY should be SIMULTANEOUSLY built along 2 TRACKS AUTOMATE (enable efficiency) 1 second tasks 60% rule Machines: prediction Humans: judgement
  30. 30. This event will have live subtitling. Please sit where you can view the text clearly.
  31. 31. This event will have live subtitling. Please sit where you can view the text clearly. Businesses are investing in DIGITAL TECHNOLOGY TO REDUCE COSTS, AVOID OBSOLESCENCE and IMPROVE BUSINESS CAPABILITY

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