What can the past ten years of contract cheating tell us about how to tackle student academic integrity in the future? This keynote presentation, delivered at the Western Australia Forum on Contract Cheating at Curtin University, reviews the history behind students outsourcing their assignments and essays and gained academic credentials that they have not earned. The presentation motivates proactive measures to reduce the impact and reach of contract cheating, including working with students as partners and considering the emerging cheating technologies that essay mills are deploying. The aim is to disrupt the essay writing services, private tutors and individual writers who are benefiting from millions of dollars of business completing work that really should be being done by students themselves.