2. The Problem
● There needs to be an easy way to
understand and track the food you eat.
● By monitoring consumption, suggestions
of how to improve diet can be tailored to
the user.
● Existing manual systems are labour
intensive.

3. Our Solution
● A user takes a picture of their meal
and uploads to our servers.
● Results are returned to the user – with
a simple 'traffic light system'.
● Over time suggestions of changes to
the diet can be made.

4. Advantages
● Simple interface (one click to photo and
send)
● Fits in with existing behaviours
(photographing food)
● Personalised advice based on real data.

5. Advantages
● Simple interface (one click to photo and
send)
● Fits in with existing behaviours
(photographing food)
● Personalised advice based on real data.

6. Competition
● There are a number of diet apps (Fitbit, Jawbone),
which provide some food information (similar to the
food labels in supermarkets). Non are taking the
approach we are with this app.
● There a big names in this area such as Weight
Watchers, who make billions from diet advice, who
may enter the market.