2. LuLu
Part of retail division of the multidimensional and multinational EMKE Group.
A trend setter in retail industry
Immensely popular in gulf countries
Novel variation from the usual supermarkets
Justifies the tagline, "LuLu, where the world comes to shop".
3. LuLu: “Hyper” Hyper Mart
LuLu Hyper mart is a hypermarket chain and retail venture started by LuLu Group
International in 2000.Mr. M.A. Yusuffali is the Managing Director of the Group that
is based in Abu Dhabi. LuLu has over 30,000 employees of different nationalities.
It is one of the biggest retail chains in Asia and is the biggest in Middle East with
105 outlets in the Cooperation Council for the Arab States of the Gulf (GCC) and
one in Kochi, Kerala, India. Research firm Deloitte, recently placed it amongst the
world’s 50 fastest growing retailers.
As of 2013, there are 105 LuLu Hypermarkets in the GCC and one in India at Kochi,
Kerala.
In April 2013, LuLu Group launched its operations in the UK at Birmingham with
the inauguration of a logistics and packaging centre under the name, Y
International. The 20,000 sq. ft. facility procures and exports food, non-food,
chilled and frozen products of British origin to LuLu Hypermarkets spread across
the Gulf countries. Date coding and labeling for different countries, translation of
labels, Halal and other relevant certifications are also carried out here. About
60 British nationals are employed at the facility which hopes to create 200 jobs
soon
5. LuLu –The Innovator
Own brands like
IKON products (household appliances)
Lulu products (grocery products)
Lulu international shopping malls
To provide a unique shopping experience to our loyal customers with
unmatched quality, in terms of products & services, while continuously
exploring new market opportunities and adding value to all our business
associates
Believed in proper investments in agricultural productions
Simple and perfect organization
Proper prediction of demands of the customers and necessary back end
processes.
Now lulu is into e-marketing
6. Quality-Customer satisfaction
Integrity- in every business transaction
Teamwork – to bring out the best of the
individuals
Accountability – owning up the decisions
Innovation – to convert mundane buying to a pleasant experience
Commitment – to deliver the best to customer
“From brick and mortar to click and mortar” also uses technology to
attract gem
Present in Facebook and Twitter
Prides in giving buying tips and expert advice to potential customers
Started in god’s own country
Spreading wings in gulf countries
7. What Makes it special
109 hypermarkets 30000 employees 20000employees
4lakh customers visit on daily basis
39% growth rate
1st hypermarket in the country
e retail is coming soon
food for hypermarket is sourced from outside places
such as UP, Mumbai, Chennai, Gujarat
Quality is assured no chances of rotten items
