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VANGuards

Day 2 task 3 case study on
Lulu hyper mart
"LuLu, where the world comes to
shop".
• Part of retail division of the multidimensional
and multinational EMKE Group.
• A trend setter in retail industry
• Immensely popular in gulf countries
• Novel variation from the usual supermarkets
• Justifies the tagline, "LuLu, where the world
comes to shop".
Aim and objective
Vision
• To become a truly global
retail brand by retaining
our No.1 position in the
organized retail sector of
the regions we operate in
and strive to be the most
preferred employer for
our current and future
multi-ethnic employees.
Mission
• To provide a unique
shopping experience to
our loyal customers with
unmatched quality, in
terms of products &
services, while
continuously exploring
new market opportunities
and adding value to all
our business associates.
It’s Ventures
• Own brands like
– IKON products (household
appliances)
– Lulu products (grocery
products)

• Lulu international shopping
malls
Product Portfolio
• Electronic hub - deals
with status symbols of
electronic world like
phones, handy cams
etc

• Fashion room – for
trendy fashion wear
and make up
accessories
• Food guide – for the
culinary habits and tasty
buds out of exotic cuisines

• Home décor –
creating cozy
corners and
decorating marvels
Believe’s in
• Integrity- in every
business transaction
• Teamwork – to bring out
the best of the
individuals
• Accountability – owning
up the decisions
• Innovation – to convert
mundane buying to a
pleasant experience
• Commitment – to deliver
the best to customer
Novelties of Lulu
• “From brick and mortar to click and mortar”
also uses technology to attract genY
• Present in Facebook and Twitter
• Prides in giving buying tips and expert advice
to potential customers
• Started in god’s own country
• Spreading wings in gulf countries
VANGuards
Thank you for your attention
Special thanks to

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Lulushoppingma

  • 1. VANGuards Day 2 task 3 case study on Lulu hyper mart
  • 2. "LuLu, where the world comes to shop". • Part of retail division of the multidimensional and multinational EMKE Group. • A trend setter in retail industry • Immensely popular in gulf countries • Novel variation from the usual supermarkets • Justifies the tagline, "LuLu, where the world comes to shop".
  • 3. Aim and objective Vision • To become a truly global retail brand by retaining our No.1 position in the organized retail sector of the regions we operate in and strive to be the most preferred employer for our current and future multi-ethnic employees.
  • 4. Mission • To provide a unique shopping experience to our loyal customers with unmatched quality, in terms of products & services, while continuously exploring new market opportunities and adding value to all our business associates.
  • 5. It’s Ventures • Own brands like – IKON products (household appliances) – Lulu products (grocery products) • Lulu international shopping malls
  • 6. Product Portfolio • Electronic hub - deals with status symbols of electronic world like phones, handy cams etc • Fashion room – for trendy fashion wear and make up accessories
  • 7. • Food guide – for the culinary habits and tasty buds out of exotic cuisines • Home décor – creating cozy corners and decorating marvels
  • 8. Believe’s in • Integrity- in every business transaction • Teamwork – to bring out the best of the individuals • Accountability – owning up the decisions • Innovation – to convert mundane buying to a pleasant experience • Commitment – to deliver the best to customer
  • 9. Novelties of Lulu • “From brick and mortar to click and mortar” also uses technology to attract genY • Present in Facebook and Twitter • Prides in giving buying tips and expert advice to potential customers • Started in god’s own country • Spreading wings in gulf countries
  • 10. VANGuards Thank you for your attention Special thanks to