detail about carrefour mall which is in france

3. Introduction
 Industry: Worlds second largest retailing market after Walmart.
 Founded: 3.June.1959
 Headquarters: Boulogne Billancourt, France
 Served area: Worldwide
 Founder: Marcel Fournier, Denis Defforey and Jacques Defforey
 Key people: Georges Plassat, Chairman and CEO
 Employees: 364,969 (2012)
 Worldwide Store Number:
 France: 4635 Stores
 Latin America: 675 Stores
 Europe, Caribbean, North Africa & Middle East: 4314 Stores
 Asia: 370 Stores
 The fourth largest retail group in the world in terms of revenue.{Walmart,Tesco,Costco}
 Third in Profit {Walmart,Tesco}

4. Evaluation
• “Carrefour” is the place where generally four streets are meet.
• The first store of the Carrefour is situated where four roads are meet.
• In French, this condition is known as “Carrefurcs”.
• Hence the name Carrefour.

5. History
• The first Carrefour store (not a hypermarket) opened on in 1960, within suburban Annecy
near a crossroads. (In French, carrefour means crossroads).
• The group was created in 1958 by Marcel Fournier, Denis Defforey and Jacques Defforey
• The Carrefour group was the first in Europe to open a hypermarket, a large supermarket and
a department store under the same roof.
• They opened their first hypermarket on 15 June 1963 in Sainte-Geneviève-des-Bois, near
Paris in France.
• In April 1976, Carrefour launched a private label Produits libres (free products – libre
meaning free in the sense of liberty as opposed to gratis) line of fifty foodstuffs, including
oil, biscuits (crackers and cookies), milk, and pasta, sold in unbranded white packages at
substantially lower prices.
• In 1999 it merged with Promodès, known as Continent, one of its major competitors in the
French market.
• In September 2009, Carrefour updated its logo.
• The logo features the letter “C” between two arrows that point in different directions.

6. logo

7. Mission
• They are totally focused on the expectations of their customers.
• They try to offer their customers the best price and the best merchandise, in every store, in
every country.
• Previous and Present View of Carrefour Hypermarket

8. Slogans
• French Slogans were:
• 1988–2003 : With Carrefour, I positive
• 2003–2007 : Energy Wise
• 2007–2009 : Quality for all
• 2009–2010 : Positive is back
• 2010–2011 : Positively every day
• Since 2012 : Low in price... but high in trust
• International Slogans were:
• Choice and quality for everyone.
• Life, the way I want it.
• Every day, for you.
• Positively every day, etc
• "Just what you need, right next door"

9. Operation
• French operations:
• The head office of the Groupe
Carrefour is in Boulogne Billancourt
in the Paris metropolitan area.
Carrefour leased space in the 9,257
square meters (99,640 sq ft) Gecina
building at 36 avenue Émile Zola
effective 1 December 2010. The
complex has 208 parking spaces and
has an aluminum facade. E. Naud and
L. Poulx designed the building.

10. China Operation:
• 78th store of Carrefour
China – ZhongShanPark,
Shanghai, open 6 June
2006.

11. Japan Operation:
• Former Carrefour store at
the rear side of Wisma
Atria, Shibuya, Japan

12. India Operation:
Carrefour operates cash and carry stores in India under the name "Carrefour Wholesale Cash&Carry". The
first store opened on 30 December 2010 in Shahdara, Delhi.[12] This was followed by a store in Jaipur in late
2011 and one in Meerut in October 2012, Agra in December 2013.

13. Malaysia Operation:
• Malaysia – Carrefour entered
Malaysia in 1994 sold its 26
hypermarkets to AEON Group in
November 2012. The hypermarkets
was rebranded as AEON BIG, and
operates with an orange logo,
compared to the purple logo used by
its parent company. The outlets in
Kota Damansara and Jalan Ipoh was
first to be changed from Carrefour to
AEON BIG

14. Products
 With their customers’ needs in mind, they decided, in 1985, to replace their generic product
line with an own-brand line produced for them for the most part by small and medium-sized
manufacturers.
 Today they sell internationally, food products that meet very strict specifications for
price/quality ratio, taste, authenticity, safety, traceability and innovation. They also sell non-
food products under their own-brand name.
 Generally we can say that their products are as follows:
Food products: Approximately 2000 items.
Non-food products: Approximately 5000 items.
Non-food product includes:
• RMG(Ready Made Garment)
• Medicine
• Electronic products
• Playing Instruments
• BIO Products etc.

15. Food Products of Carrefour
 Over 2000 food items.
 You’ll find a great range of sustainable fish at the dedicated fish counter.
 “Butchers” will help you choose the right cut of meat for your dish
 Freshly-made bread
 Cakes from their store bakery
 Fresh fruit and vegetables from all over the world
 International specialty cheeses and dairy products
 Spices
 Snacks
 Juices
 Ready-made cuisine and even a juice bar

16. Electronic Products
 From Sony and Canon to Apple and Nikon, keep up with the latest technology from all the
leading international brands.
 Customer can choose from a huge range of
– laptops
– USB cards
– memory card readers
– flash drives
– external hard drive
– Batteries
– car radios
– mobile phones
– digital photo frames, headphones and digital cameras

17. Mobile Revolution
 Technological developments linked to mobility are having a radical impact on consumption
patterns.
 Carrefour’s latest mobile innovations are evidence of this change and shape what shopping
will be like in the future.
 Customers can use the “My Carrefour Shopping" app to do their shopping whenever they
want from their mobile phone.
 Customers can then choose to have their shopping delivered or pick it up at the drive of
their choice.
 260,000: the number of times the “My Carrefour Shopping" app was downloaded in 2012.

18. Playing Instrument
 Playing and learning go hand-in-hand with children.
 Stretch their imagination with a great range of the latest ‘must-have toys’ and traditional
games.
 For babies and young teenagers, Carrefour offers a variety of products to suit every child’s
needs.
 Available products are:
teddy bears,
train sets,
toy cars and racing sets,
card games,
soft toys,
dolls, toys for babies,
 board games, arts and crafts kits, model cars, painting sets, action figures, science
kits.

19. Ready Made Garments
 Carrefour are a leading global online fashion retail company.
 Which offers cheap clothes and wholesale clothes featuring the very latest fashion trends.
 More than 200,000 product lines .
 Mentionable RMG products are
• Jeans and T-shirts for both male and female.
• Shirts
• Female wears etc.

20. Groceries
 Groceries are unavoidable in our daily life.
 Carrefour provides approximately all necessary groceries to their customers.
 A short list of groceries:
rice,
 pasta,
snacks,
cooking oils,
salad dressings,
sauces,
spreads, herbs, spices, seasonings,
breakfast cereals, jam, honey, sugar, salt, household supplies,
canned vegetables and fish, soft drinks, juices, beverages, instant drink mixes and
candy etc.

21. Other More products
• Like
• Beauty & Personal Care
• Travel & Outdoor
• Furniture & Household
• Stationery

22. Social environment
 Carrefour Introduces Organic Store Concept for first time
in the world.
 Concentration about the uses of natural fibers
instead of man-made fibers in different purposes;
i.e.; cloths, bags etc.
 Rejection of plastic.

23. Criticism and controversies
 In May 2007, more than 30 employees were taken to the hospital in Indonesia. It was because
poisoned by CO2. The hypermarket was located on the mall's basement, which offered insufficient
ventilation.
 On 26 June 2007, the company was convicted in a French court for false advertising. . The suit
alleged that Carrefour regularly stocked insufficient quantities of advertised products for sale.
 In Carrefour Mangga Dua Square, Jakarta, Indonesia, a 5-metre high metal rack fell on top of a 3-
year-old boy, killing him almost instantly due to internal bleeding. Afterwards, the victim's family
claimed that Carrefour has refused to meet with them to settle the case. However, Carrefour
Corporate Affairs Officer denied this allegation.
 Carrefour has also received criticism for engaging in sweatshop practices

24. Future Plans
 Carrefour to rebrand smaller stores:
Today the Carrefour hypermarket is shifting to its smaller shops. Carrefour is
focusing on smaller stores to continue their growth with full concentration.
 Carrefour eyes 30 new cities for China expansion:
French retail giant Carrefour has confirmed plans to increase its presence in China
through expansion into 30 new cities over three years.
 A new supply chain model is taken by Carrefour to overcome the future
difficulties.