Internal Factor Analysis is a strategic tool used to evaluate a firm's internal environment and reveal its strengths and weaknesses. It analyzes a firm's resources and functional strengths and weaknesses to understand the factors that can provide competitive advantage, growth, and profitability. Internal factor analysis also helps assess an organization internally to formulate, implement, and evaluate strategic plans and decisions that achieve above-average returns.

1. Internal Factor Analysis
By Thippeswami H
VSK Unievrsity Ballari.
Karnataka

2. Internal Factor Analysis
• Internal factor Analysis is a strategic tool used to
evaluate firms internal environment and to
revealed its strengths as well as weaknesses,
strengths and weaknesses are used as the key
internal factors in the evaluation

3. Importance of ifa
• Internal factor analysis helps to analyze its resources and
functional strengths and weaknesses.
• Internal factor analysis helps to understand the factors
and work upon those factors so as to gain competitive
advantage, growth, profitability in the firm.
• Internal factor analysis helps to internally assess the
organization and formulate, implement, and evaluate the
strategic plan and cross-functional decision so as to
achieve the company's primary objective of above-
average return and competitive advantage.

4. Importance of ifa
• Internal factor analysis explains the company's available
resources or ease of access to resources and whether
those resources are rare, easily or hardly imitable, and
substitute available or not. Resources are defined by its
type, nature, and amount. Internal factors analysis helps
to understand the organization internally and with a clear
understanding of its competencies and capabilities that
are distinctive from other competitors.
• Internal factors analysis not only helps to understand its
strengths and weaknesses, but it also helps in gathering,
analyzing, assimilating, and distributing those resources
effectively and efficiently.
• Internal factors analysis helps in understanding its past
trends and activities and understanding the room for
improvement.

5. Thank you