Case study - VFM
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The case study aimed to increase awareness of e-bikes during a nationwide lockdown through social media posts explaining how e-bikes work similarly to regular bikes but provide environmental and customer benefits. The plan resulted in over 98,000 impressions and 5,800 reaches on social media for a cost of about Rs. 30 per qualified lead generated and increased Instagram followers by 378.
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Case study - VFM
- 7. Case Study
- 8. OBJECTIVES To increase awareness about e-bikes by showcasing how they work To increase sales and enquiries during the nationwide lockdown
- 9. To make things simpler, we introduced the parts of the vehicle to show how similar it is to a regular bike, while highlighting how it is a better alternative, for both, the customer and the environment! PLAN
- 13. Average age of a gamerImpressions 983697 Reach 586723
- 14. NUMBER OF LEADS 1791 COST PER IMPRESSION S(OVERALL) RS 0.05 AD SPENDS RS 53920.68 INCREASE IN INSTA FOLLOWERS 378 COST PER RESULT(FOR BRANDAWARENESS ADS) RS 2.16 Results COST PER LEAD RS 30.2
- 15. 8790 TOTAL LINK CLICKS AND LEADS GOT OVER THE COURSE OF THE MONTH
- 16. THANK YOU