True digital engagement, that is our commitment towards you. The Social Box helps you to engage with your online audience by creating and managing digital channels and conversations from start to finish and by offering pure play marketing digital services. We truly believe you can always make a difference. Your business can make a difference in the digital landscape. Engage, share, spread, cooperate, interact, learn, enjoy. Tailor made boxed digital marketing services. Unique for your business.

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2. Trending...
• Digital drives access to enormous
amounts of behavioral and
attitudinal data that needs to be
converted into valuable insight and
value.
• Consumers trust the new age of
advertising: digital. Leaving
traditional advertising behind.
• The rise of social media in daily life has
paved the way for social as a key
driver in consumer decisions and
path to purchase.
• Consumers expect brands to be
social, with authentic and meaningful
conversations that involve and engage
them.
• Mobile is changing the consumer
decision process, integrating online
channels with offline and converging
experiences.
• Intelligent digital services create
distinct value and usefulness for the
consumer when interacting with a
brand.
• Consumers expect to be able to
interact with a brand wherever and
whenever they want in the most
relevant touch points, through
different types of devices.
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3. 2014 Digital Marketing Trends
• The Mobile Consumer - ‘always on!’ Always attentive,
available to engage, interact with brands and shop online.
• Having a presence in the Digital World is no longer a
luxury or someone’s mania. Any brand willing to exist and
grow has to be present online.
• Content, Content! Content marketing will become vital to
brands. Will also be fundamental for SEO.
• Mobile. All online content needs to be adapted for mobile
access, websites need to have a responsive design for
smartphones, tablets and all sorts of mobile devices.
• Social CRM e Social Commerce. Customer Care service
should now be available online and in social networks.
Consumers should also be able to shop online in or from a
social network. Mandatory digital integration with CRM
and e-commerce platforms.
• Pinterest, The image-centric social network will be
indispensable for many business areas.
• Big Data. The importance of information (data) and its
metrics (web analytics) to analyse in depth the digital
existence of a brand is fundamental.
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4. Digital
Social
PR

5. The Experience Pyramid
by The Social Box
Consumer experiences from the bottom up
PR
Enjoyable
the experience
is emotionally
engaging
Easy
it’s easy to access that value
Useful
The experience offers value
Time
Emotional
Social
Rational
Digital

6. IA
SO
C
PR
L
DIGITAL
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7. DIGITAL
Marketing evolved from a one-way flow of
information to a two-way conversation,
largely due to digital channels.
Omnichannel marketing is becoming the
rule, so that the consumer experience is
seamless across all channels.
!
We have the skills and competence to help
you with an omnichannel strategy for
your brand, product or service.
!
We can help your business with all digital
disciplines. Websites and Content, Blogs,
on/off page SEO, SEM, Online Video
Marketing, Online Advertising, Social
Media, Mobile, Email Marketing, Online
Reputation Monitorization, Reporting and
more.
!
We offer pure-play digital services.
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8. SOCIAL
Consumers became incredibly engaged via
Social Media.
!
Facebook passed the 1 billion user mark,
Twitter passed the 500 million active user
figure and Pinterest saw an
unprecedented growth in traffic while
even in beta stage.
!
Social Media reveals insight into consumer
preferences and their propensity to share
and recommend. Social Media should be an
integral part of the consumer experience.
!
The Social Box helps you to engage with
your online audience by managing the
social media conversation from start to
finish.
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9. PR
Influencers, bloggers and journalists bring
another dimension to communication
strategy. Instead of telling consumers
about brands and products, we let them
share online their own experiences and
generate positive content.
This provides additional credibility on
consumers’ minds towards brands,
products and companies.
!
The Social Box has solid contacts in the
traditional and digital media landscape
and can leverage your brand PR and
communication efforts.
!
We connect brand, product and company’s
messages with 3 pillars:
Digital, Social and PR.
This is the added value of The Social Box.
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10. Inspiration from The Social Box
Grabbing consumers attention and
creating brand awareness

11. Dior’s video Secret Garden 2 went viral once again,
generating approximately 10 million views in less than
a month. In 2012 the first video, also taking place in
Versailles, generated 17 million views in YouTube in less
than 3 weeks.
Luxury brand Dior and
Depeche Mode music together,
undoubtedly resulted in a
refined combination for this
video. However, the most
important reason to achieve
such amazing performance
was that Dior started to
promote the campaign even
before they posted a teaser
video in their YouTube
channel. They also prepromoted in Facebook and
Twitter.
!
When the video came out,
there were already millions
waiting for it.
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12. With the Smart TV launch in fall 2012, Samsung introduced motion control and voice
control features. The challenge was not only to create consumer demand for an
entirely new TV category, but also to get consumers to experience the TV in person.
They decided to leverage a SoLoMo (social, local, mobile) experience.
By leveraging hyper-location targeting, Samsung was able to talk to consumers while
they were already close to the stores. The location specific ads encouraged users to
visit local retail stores to experience Angry Birds on the Samsung Smart TV.
The ads also incorporated check-in buttons so that consumers could
share, with their friends in Facebook and Twitter followers, their
location and the experience of being in the store playing Angry Birds
on the smart TV. By checking in, users could enter a sweepstakes to
win a Samsung Smart TV.
!12

13. Leveraging PR to engage with bloggers and amplify sponsorship - UK
The goal was to engage with the online community and raise awareness of
Lavazza’s Wimbledon sponsorship.
!
During the run up to, and throughout the Wimbledon championships,
13 foodie and lifestyle bloggers were challenged to delve into the brand,
creating unique recipes and new ways to drink Lavazza.
!
105 feature blogs were posted by 13 bloggers totaling a known UK reach of
1,293,167. All participating bloggers actively utilized Twitter to promote
the competition resulting in over 600 mentions and nearly 200
#CoffeeSetMatch mentions.
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14. SEPHORA makes it easy to pin in Pinterest.
Sephora’s goals were to make it easy to pin from Sephora.com, use email to
encourage Pinterest engagement, encourage their customers to pin their beauty
‘shopping lists’. They did it. Sephora is one of the 5 top brands in Pinterest and !14
case study.

15. The Social Box
Our mission is to think outside
The Box!
Engage, share, spread, cooperate, interact,
learn, enjoy. Digitally.
!
Build your brand, grow your business.
True digital engagement.
!
http://the-social-box.com/
https://www.facebook.com/TheSocialBox1
email: info@the-social-box.com
!
Thank You!
:)