Lesson 3: The Six Men and Models for Cross-Cultural Understanding. The first two: Edward T. Hall; Geert Hofstede 8 slides with 2 linked videos

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Your
Cross-­‐Culture
Quo-ent?
(CCQ)
Six
Models
This
Cross-­‐Culture
assessment
integrates
the
top
cross-­‐cultural
comparison
models
for
a
comprehensive
yet
simple
way
to
determine
your
cultural
perspec8ve
and
compare
it
to
others
from
different
cultures
to
discover
your
CCQ.
The
Six
Models
are
by
these
persons:
1.
Edward
T.
Hall
–
American
anthropologist
2.
Geert
Hofstede
–
Dutch
social
psychologist
3.
Terence
Brake
–
Bri8sh
writer
on
global
business
4.
John
Mole
–
Bri8sh
writer
on
global
business
5.
Fons
Trompenaars
–
Dutch
writer
on
global
business
6.
Richard
D.
Lewis
–
Bri8sh
linguist
and
writer
on
cross-­‐
cultural
communica8on
1
1
2
3
4
5
6

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#
1
Edward
Hall
High
Context/Polychronic
versus
Low
Context/Monochronic
Cultures
1.
High
vs.
Low
Context:
‘High
Context’
(where
communica8on
is
subtle
and
oblique,
eg:
Japan)
versus
‘Low
Context’
(where
maRers
are
spelt
out
in
detail,
eg:
America)
Polychronic
vs.
Monochronic
Cultures:
‘Monochronic’
(where
things
happen
in
strict
sequence,
eg:
Germany)
versus
‘Polychronic’
(where
8metables
and
priori8es
are
juggled,
eg:
China)
2

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#
1
Edward
Hall
(con-nued)
• Japan
and
China
are
High
Context
&
Polychronic
cultures
• America
and
Canada
are
Low
Context
&
Monochronic
cultures
• High
context
cultures
use
non-­‐verbal,
non-­‐direct
communica8on
with
long-­‐term
personal
rela8onships,
context,
and
tradi8ons
to
interpret
messages.
• Low-­‐context
cultures
are
more
short-­‐term
rela8onships,
more
individualis8c,
and
say
what
they
mean
directly.
• High
context
cultures
are
polychronic–
many
things
done
at
once,
non-­‐punctual,
8me
is
not
money.
• Low
context
are
monochronic,
one
thing
at
a
8me,
on
8me,
8me
is
money.
3
Blue=Low/MonoRed=High/Poly

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Video—2m41s
#
1
Edward
Hall
(con-nued)
hRps://youtu.be/cytr0MOH4tY
4

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#2
Geert
Hofstede
4
Cultural
Dimensions
2.
Geert
Hofstede’s
(Dutch)
(1)High
Power
Distance
vs.
Low
Power
Distance:
‘High
Power-­‐Distance’
cultures
encourage
superiors
to
exert
power
(Russia).
‘Low
Power-­‐Distance’
socie8es
compel
bosses
to
listen
to
subordinates
(Denmark).
(2)High
Uncertainty-­‐Avoidance
vs.
Low
Uncertainty-­‐Avoidance:
‘High
Uncertainty-­‐Avoidance’
cultures
dislike
risks
(Japan).
‘Low
Uncertainty-­‐
Avoidance’
cultures
admire
risk-­‐takers
(Denmark).
(3)Individualist
vs.
Collec-vist:
‘Individualist’
cultures
value
ini8a8ve
(U.S.A.).
‘Collec8vist’
cultures
demand
loyalty
to
the
clan
(China).
(4)Masculine
vs.
Feminine
Cultures:
‘Masculine’
cultures
stress
ambi8on
and
prowess
(Japan).
‘Feminine’
cultures
favour
ecology
and
jus8ce
(Sweden).
5

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#2
Geert
Hofstede
(con-nued)
6

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Video—3m26s
#2
Geert
Hofstede
(con-nued)
hRps://youtu.be/U-­‐XdlbgFxZo
7

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OK…Let’s
STOP
&
TALK
About
This..
Share
Your
Feelings
&
Thoughts!
• WHAT…about
this?
• HOW…does
this?
• WHY…do
you?
• WHO…is?
• WHERE…does
this?
• WHEN…does
this?
8
What do these 2 Models mean to you???
Feel
Sense
Think
Want
Act
Awareness