This contains the organic food processing and export industry in Sri-Lanka along with explanation of target market, key players and possible future development.
Organic food processing & export industry in sri lanka
1.
2. Introduction
Global outlook
Local outlook
Key players in the local market
Organizational analysis
Future development
3. What is Organic?
produced or involving production
without the use of chemical fertilizers,
pesticides, or other artificial chemicals.
4. Global Outlook
Traditional agriculture has been
practiced for several thousand years
since the human evolution begun.
In the late 1930s and early 1940s Sir
Albert Howard and his wife developed
organic agriculture.
Sir Albert Howard is widely
considered the "father of organic
farming“.
5. Global Organic Market
1. Land - Currently there are
43.1Million hectares under organic
agricultural management.
2. Players
29%
36%
17%
1%
16%
1%
Africa
Asia
Europe
North America
Latin America
Ocenia
6. Barriers to Organic Buying
Financial Restrictions
Preparation and Storage of food
Distribution of Food
Lack of knowledge and Education
Cultural values and lifestyles
7. Demand Factors for
Organic Buying
Generation is health conscious
Organic food is healthy
Environment friendly
It is in line with Sustainable
Development Goals
8. Local Outlook
1. The Environment - Conventionally the
organic product is positioned as a healthy
product amongst the health-conscious
people
2. The Target Individual - The target
market of consumers are ones in the
ages of 18-55 or above.
The target income levels between 45000-
100000lkr.
9. 3. The target Organizations -
Organizations such as hotels, hospitals
and schools who caters for the middle-
income levels in Colombo and greater
Colombo areas.
4. Major export markets
1. USA
2. Germany
3. UK
4. France
5. Japan
6. Middle East
10. Key Players
1. Saaraketha
Saaraketha was founded in 2008 to
catalyze a transition to agricultural
entrepreneurship and sustainable
production technologies.
2. CIC Agri Businesses (Private)
Limited
CIC Agri Businesses (Private) Limited
An organization becoming one of the
largest agricultural tycoons currently
in Sri-Lanka.
11. 3. Renuka Agri Foods PLC
Renuka group in the organic segment
caters on to a limited customer
segment. Which is Coconut related
products.
4. Bio Foods (Pvt) Limited
Bio Foods (Pvt) Ltd is an established
Organic and Fairtrade
company incorporated in 1993 Kandy.
12. Organic Productions
Saaraketha CIC Agri Renuka Agri Bio Foods
Organically
Grown
Vegetables
Dairy Products Coconut Milk Packed Tea
Organic Fruits Banana Coconut Milk
Powder
Black Tea
Organic Spices Fertilizers Coconut Water Green Tea
Natural Pickles Maize Products Drinking Coconut
Milk
Organic Spices
Yams Seeds Virgin Coconut Oil Traditional Rice
Traditional Rice
Types
Meat Products Coconut Spread Coconut Products
13. Organization Analysis
Saaraketha CIC Agri
Renuka
Agri Bio Foods
Number Of
Employees
820 1962 975 1060
Sales
Turnover
20.3 Million 23.5 Million 19.2 Million 21.3 Million
Market
Capitalization
5030 Million 6800 Million 4200 Million 5350 Million
Market Share 32.00 LKR 76.00 LKR 49.00 LKR 55.00 LKR
14. Strengths & Opportunities
1. Strengths
Skilled Labor
Farmers are trained for
sustainable agriculture
Using of the Green Concept
Mass range of organic products
15. 2. Opportunities
Increased demand in global
market
Expand in new markets
Value added exporting goods
People are turning for a healthy
lifestyle
16. Future Developments
in the Industry
Greek Yogurt
Smoothies
Organic Chocolates
Herbal Porridge Powder (Kola Kenda)
Dehydrated Jak & Pineapple
17. Why Organic food industry
is an emerging one ?
0
2
4
6
8
10
12
14
2010 2012 2014 2015
Income Per Year (Billions)
Income Per Year (Billions)
18. Mass supply chain
Health conscious people
Low cost
Less competitors