How To Craft Original Content To Stand Out And Get Heard

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How To Craft Original Content To Stand Out And Get Heard

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Creating valuable, shareable content to grow audiences and visibility is a critical strategy in SEO and digital marketing. This lecture outlines various content formats (social posts, videos, articles, podcasts) and highlights the importance of content marketing as a strategic approach for building brand awareness and expertise. The lecture compares different content types (entertainment, commercial, informational) and explains how audiences may evaluate the content in terms of the percieved value. Finally, an overview of outreach to journalists or media destinations is explained, along with suggestions for content workflow to help you easily apply this to your projects. This is a presentation on digital PR & content marketing for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)

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