In today’s customer-centric and result oriented business dynamics, you need every advantage you can get to enable your team with a lightning decision-making ability to stay ahead of the competition. When it comes to best utilise your time and boost productivity, customer relationship management (CRM) tools are solid solutions. CRM systems offer a whole lot of ability to follow individual customer behaviour, track overall sales, analyse patterns, and manage communications across multiple channels. A good CRM will help your sales, marketing, customer service, research teams—really your entire company—keep their eyes on the customer in everything you do.

1. How to Choose the Right CRM for Your Business!!
In today’scustomer-centricandresultorientedbusinessdynamics,youneedeveryadvantageyou
can get to enable yourteamwithalightningdecision-makingabilitytostayaheadof the
competition.When itcomestobestutiliseyourtime andboostproductivity,customerrelationship
management(CRM) toolsare solidsolutions.CRMsystemsofferawhole lotof abilitytofollow
individualcustomerbehaviour,trackoverall sales,analyse patterns,andmanage communications
across multiple channels.A goodCRMwill helpyoursales,marketing,customerservice,research
teams—reallyyourentire company—keeptheireyesonthe customerineverythingyoudo.

2. (Stats above shows the outcome ofthe survey done by Tech News World for more than 500 organizations)
ChoosingaCRM for yourbusinessdoesn’thave tobe difficult.Byconsideringthe elements
mentionedbelow,youcanensure youchoose the rightsolutiontoaddressmostif notall of your
businessneeds:
Compatibility
While compatibilitywithmultiple systemsisbecominglessof anissue asmore and more
applicationsare connectedthroughAPIs,youstill wanttocheckto ensure thatthe CRM systemyou
choose can interface withall otherapplicationsyoualreadyhave inplace?Doesthe solutionlock
youintousingsolutionsprovidedbythe vendor?Isthe APIplatformwell documentedand easyto
use?
The biggestthingto rememberaboutCRMsolutionsisthattheyonlydoso much on theirown.In
orderto reallymake the mostof these systems,youneedsomethingthatiseasytointegrate withall
otherthirdparty toolsyouuse.
GoingMobile
Mobilityiskeyintoday’sworld. Yoursalesforce will mostlikelybe mobileandwill use aplethoraof
devices,fromphonestotabletstolaptops,toaccessyournew CRM system.Lookfora tool thatcan
be accessedusinga varietyof web-enableddevices.Rememberthatmostsalespeopleare early
adoptersof technology,soyouwill wantaplatformthat will be updatedregularlyandremain
currentwithnewtechnology.
CustomerService Needs
Althoughyouwon’talwaysneedtechnical assistance,you’ll still wanttopayclose attentiontothe
customerservice supportofferedbyyourCRMvendor.While some companiesoffer24x7support,
othersonlyprovide supportduringspecifichoursof the day.
In additiontotiming,you’llalsowanttoconsiderthe contactmethodssupportedbyyourchosen
CRM provider.Doyoupreferconversationsonthe phone?Maybe live chatandemail are betterfor
you.Whateverworksbestforyou,you’ll wanttoensure that yourchosenvendorsupportsit.
Price Models
As withmanybusinesses,the price isanimportantconsiderationwhenitcomestochoosingaCRM
provider.Althoughit’stemptingtopurchase the cheapestsolution,butyouneedtorememberthat
it isn’talwaysthe rightcourse of action.You needtotake a holisticlook atpricingandchoose a
systemmaintainingabalance betweenyourresourcesandsolutionsneededtoboostyour
productivity.
Alsoremembertokeepaneye outforhiddencosts.Some vendorshave pricingmodelsthatlook
cheaperoverall,howeverinthe long runyou endup payingmore.

3. UserAdoption
Whetheryourorganizationislarge orsmall,youneedtochoose a CRM solutionthatcan be usedby
your entire organization.Inordertoencourage adoption,youshouldensure salesandmarketing
teamshave theirvoicesheardduringthe vendorselectionprocess.FindaCRMthat minimizes
frictionsoyour teamwill actuallyuse it.Reduce people,process,andsystemfrictionasmuchas
possible.
Conclusion
Smart businessesare puttingthe customerfirst.Byusing customerdata,theyare able to deliver
relevantandtargetedcontentthataddsvalue tothe customerexperience.AndwithoutCRM
software,youwill finditdifficult.Asmentionedearlier,choosingaCRMsystemforyour business
doesn’thave tobe a difficultprocess.The greatthingaboutmodernsystemsisthatthey’re designed
to scale withyourorganization.Bypurchasinguserlicensesonasneededbasis,youcanstart small
earlyon andgrow as yourbusinessandrequirementgrows.
Let ushelpyouwith one more amazingstats to findthe currentpreference of mostof the business
aroundthe worldwhenitcomestochoosinga CRM.
(Stats above shows the outcome ofthe survey done by Tech News World for more than 500 organizations)
As the CRMindustrycontinuestogrow,yourcompetitionisputtingmore focusintounderstanding
whatcustomerwants,and needs as2017 is the yearof customer.Don’tgetleftbehind.
Nowit’syour turn.What isyour favourite CRM?