Campaign Intelligence: The 5 Steps to Campaign Intelligence

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Learn the 5 basic steps to campaign intelligence that will help your business receive the information important to its marketing success.

Published in: Marketing, Technology, Business
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Campaign Intelligence: The 5 Steps to Campaign Intelligence

  1. 1. CAMPAIGN INTELLIGENCE THE 5 STEPS TO CAMPAIGN INTELLIGENCE
  2. 2. WHAT IS CAMPAIGN INTELLIGENCE? • CAMPAIGN INTELLIGENCE IS THE COLLECTION AND ANALYSIS OF PERFORMANCE DATA THAT IS USED TO JUDGE EFFECTIVENESS OF A MARKETING CAMPAIGN. • IMPROVES FUTURE EFFORTS OF A BUSINESS. • IT AIDS IN UNDERSTANDING THE BUYING PATTERNS OF YOUR CUSTOMERS, INCREASING YOUR CAMPAIGN ROI, TRACKING LEADS, AND INVESTING PROPERLY IN YOUR CAMPAIGNS.
  3. 3. 5 STEPS TO CAMPAIGN INTELLIGENCE • 1. DATA COLLECTION • 2. DATA ANALYSIS • 3. DATA INSIGHTS • 4. INTELLIGENCE • 5. APPLY INTELLIGENCE TO CAMPAIGNS
  4. 4. 1. DATA COLLECTION • CHOOSE DATA COLLECTION TOOLS BEFORE THE CAMPAIGN BEGINS (EX. GOOGLE ANALYTICS, OMNITURE). • LIMIT THE PARAMETERS (TIME, PRODUCT, ETC.) YOU WILL MEASURE. • RETRIEVE DATA FROM YOUR DATA COLLECTION TOOLS. • COMPILE DATA IN ONE LOCATION FOR EASY ACCESS AND ANALYSIS.
  5. 5. 2. DATA ANALYSIS • RUN YOUR DATA THROUGH DATA ANALYTICS SOFTWARE OR HIRE A PROFESSIONAL DATA ANALYST. • IDENTIFY MARKETING TRENDS, CONSUMER BEHAVIOR, OR OTHER PATTERNS. • THIS IS ONE OF THE MOST IMPORTANT STEPS BECAUSE IT SETS UP THE CONCLUSIONS OF YOUR RESEARCH.
  6. 6. 3. DATA INSIGHTS • REVIEW THE PATTERNS ANALYSIS. AND TRENDS FOUND DURING • IDENTIFY WHICH PATTERNS WILL BEST INFORM AND ENCOURAGE NEW PRODUCTIVE MARKETING STRATEGIES. • ASK YOURSELF HOW THESE FINDINGS WILL IMPROVE YOUR MARKETING CAMPAIGNS.
  7. 7. 4. INTELLIGENCE • DATA INSIGHTS ARE TRANSFERRED TO CAMPAIGN INTELLIGENCE SOLUTIONS. • THESE SHOULD BE MANAGED AS ADVICE TO IMPROVE CURRENT AND FUTURE CAMPAIGNS.
  8. 8. 5. APPLY INTELLIGENCE TO CAMPAIGNS • OFFER YOUR CAMPAIGN INTELLIGENCE SOLUTIONS IN THE FORM OF ADVICE OR RESEARCHED SUGGESTIONS. • APPLY THEM TO CAMPAIGN MANAGEMENT. • REPEAT THE CAMPAIGN INTELLIGENCE PROCESS FOR EACH CAMPAIGN TO GAIN CONSISTENT AND CURRENT FEEDBACK.
  9. 9. RESOURCES • HTTP://WWW.SPRINTMARKETING.COM/CAMPAIGN-INTELLIGENCE/ • HTTP://TOPCWEB.COM/CONTENT/CAMPAIGN-INTELLIGENCE • HTTP://BLOGCRITICS.ORG/HOW-BUSINESS-INTELLIGENCE-CAN-AMPLIFY-YOUR-MARKETINGCAMPAIGN/

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