2. WHAT IS CAMPAIGN INTELLIGENCE?
• CAMPAIGN INTELLIGENCE
IS THE COLLECTION AND ANALYSIS
OF PERFORMANCE DATA THAT IS USED TO JUDGE
EFFECTIVENESS OF A MARKETING CAMPAIGN.
• IMPROVES FUTURE EFFORTS
OF A BUSINESS.
• IT AIDS IN UNDERSTANDING THE BUYING PATTERNS OF YOUR
CUSTOMERS, INCREASING YOUR CAMPAIGN ROI, TRACKING
LEADS, AND INVESTING PROPERLY IN YOUR CAMPAIGNS.
3. 5 STEPS TO CAMPAIGN INTELLIGENCE
• 1. DATA COLLECTION
• 2. DATA ANALYSIS
• 3. DATA INSIGHTS
• 4. INTELLIGENCE
• 5. APPLY INTELLIGENCE TO CAMPAIGNS
4. 1. DATA COLLECTION
• CHOOSE DATA COLLECTION TOOLS BEFORE THE
CAMPAIGN BEGINS (EX. GOOGLE ANALYTICS,
OMNITURE).
• LIMIT THE PARAMETERS (TIME, PRODUCT, ETC.) YOU WILL
MEASURE.
• RETRIEVE DATA FROM YOUR DATA COLLECTION TOOLS.
• COMPILE DATA IN ONE LOCATION FOR EASY ACCESS AND
ANALYSIS.
5. 2. DATA ANALYSIS
• RUN YOUR DATA THROUGH DATA ANALYTICS
SOFTWARE OR HIRE A PROFESSIONAL DATA
ANALYST.
• IDENTIFY MARKETING TRENDS, CONSUMER
BEHAVIOR, OR OTHER PATTERNS.
• THIS IS ONE OF THE MOST IMPORTANT STEPS
BECAUSE IT SETS UP THE CONCLUSIONS OF YOUR
RESEARCH.
6. 3. DATA INSIGHTS
• REVIEW THE PATTERNS
ANALYSIS.
AND TRENDS FOUND DURING
• IDENTIFY WHICH PATTERNS
WILL BEST INFORM AND
ENCOURAGE NEW PRODUCTIVE MARKETING STRATEGIES.
• ASK YOURSELF HOW THESE FINDINGS WILL IMPROVE YOUR
MARKETING CAMPAIGNS.
7. 4. INTELLIGENCE
• DATA INSIGHTS ARE TRANSFERRED
TO
CAMPAIGN INTELLIGENCE SOLUTIONS.
• THESE SHOULD BE MANAGED AS ADVICE TO
IMPROVE CURRENT AND FUTURE
CAMPAIGNS.
8. 5. APPLY INTELLIGENCE TO CAMPAIGNS
• OFFER YOUR CAMPAIGN INTELLIGENCE SOLUTIONS IN
THE FORM OF ADVICE OR RESEARCHED SUGGESTIONS.
• APPLY THEM TO CAMPAIGN MANAGEMENT.
• REPEAT THE CAMPAIGN INTELLIGENCE
PROCESS FOR
EACH CAMPAIGN TO GAIN CONSISTENT AND CURRENT
FEEDBACK.
