Marketing Management Business Plan_My Sweet Creations
Tender Corporation Brochure
1. for active lifestyles
reaching
new heights
BE READY BE SAFE | TenderCorp.com
Tender Corporation, 106 Burndy Road, Littleton, NH 03561 800-258-4696 | info@tendercorp.com
2. MARKETING &
BE READY FROM THE CEO
As a manufacturer of active lifestyle products SALES Supporting the Brands in the Marketplace and Beyond.
BE SAFE
Tender Corporation is proud to be a company
consumers trust. We take that trust seriously
and use it to fuel our quest for excellence with
all of our brand lines.
Our Motto:
Be Ready Be Safe
At Tender Corporation employees
embrace and include the same motto in their
daily work, testing and developing products
to t real life situations; from your sunny back
yard to the top of Mt. Everest.
INTERNATIONAL APPROACH
We personally test and use all of our
CORPORATE SUPPORT
products - during a lunchtime hike, on a Tender Corporation has expanded its commercial activities into Tender Corporation is proud to support
family outing - and use that personal over 45 countries around the world. Our presence in North America, national and regional active lifestyle events
Europe, the Middle East, Latin America, and Asia is built on the solid such as:
experience with the product to improve it for
foundation of strong collaborative relationships with distribution • The American Cancer Society’s
the consumer. We meet as a team to evalu- partners and active involvement in market development for products. ”Romp2Stomp” Event.
ate product e ectiveness, usability and brand • The American Hiking Society
Our sales team provides comprehensive brand information to buyers • The Appalachian Mountain Club
promise to make sure we’re delivering the
across multiple channels, and is supported by strong consumer and • The Boy Scouts of America
best product possible. These internal buyer marketing e orts.
• The Society for Protection of New
conversations, combined with consumer feed Hampshire Forests
back, allow us to make the small changes that • Branded Emails • Continental Divide Trail Society
help make our brands stand out and allow us • The Outdoor Industry Association
• Coupons.com
to be the one consumers turn to when they
• Online Contests
want to Be Ready and Be Safe.
• Dealer Portal Support
BRAND SUPPORT
• Blog and Press Release Support
Each brand reaches out to it’d demographic
• Television Product Placement through targeted events:
• Online Product Availability • In-Store Samplings
• Charity Races
• Movie Screenings
Jason R. Cartright For more information about our dynamic marketing and sales brand
CEO
support please contact Tender Corporation at 800-258-4696
BE READY BE SAFE | TenderCorp.com
3. MANUFACTURING
SERVICES OUR MISSION
Tender Corporation will endeavor to
CONTRACT MANUFACTURING &
PRIVATE LABEL SERVICES produce products of the highest quality,
provide sales and service to our
Our expertise in formula development and ability to perform customers in the most ethical manner
on-site testing segues perfectly with our in-house marketing
and distribution capabilities to allow us to o er a competitive
possible, value employees by
solution to your business needs. promoting a positive work environment,
strive for excellence in all that we do,
Mixing
provide value to our stockholders, and
• Blending and Mixing Capabilities
• Two 1,000 Gallon Jacketed Mixing Tanks provide job satisfaction and security
• One 200 Gallon Jacketed Mixing Tank to our employees.
• Large or Small Production Runs
• Pilot Batching
Tender Corporation seeks to develop,
Primary & Secondary Packaging CONTACTS acquire, market and manufacture
• Bottle Filling • Tube Filling John Gaulin pharmaceutical, personal care and
• Vial Filling • Front/Back/Wrap Labelers COO other products in worldwide niche
• Bag-On-Valve Technology • Cartoning 603-837-0212
• Blister Packaging • Shrink Wrapping jgaulin@tendercorp.com
markets. To these ends, we will be
• Display Packaging • Kitting/Assembly in uenced by the natural environment
• Re-Work Projects of our products and by-products, the
Compliance & Control
desire to conduct our business in a
• Inspected and Approved by the FDA, EPA, U.K. Medicines & Healthcare lawful and socially responsible manner,
Products Regulatory Agency (MHRA), Health Canada, and STR and the need for a safe and pleasant
• Expertise in Regulation Requirements – International & Domestic
work environment. Tender Corporation
• Class 100,000 Clean Rooms • USP Reverse Osmosis Puri ed Water System
• Analytical Testing • Microbial Limit Testing (USP/EP) recognizes quality assurance as
continuous improvement, the value of
Logistics our individual employees as our
• Component Sourcing & Purchasing • Inventory Management & Warehousing
• Shipping & Ful llment - LTL/FTL/Small Package, Intern’l – Container/Air, Discounted Rates – Yellow, Ross, UPS & FEDEX
greatest resource, and the need to
• Dangerous Goods • Established Distribution Networks – National & International perform all company activities e ciently
• EDI Capabilities and e ectively.
Sales & Marketing
• Branded Goods Experience • Trade & Consumer Shows
• Territory/Rep. Management in U.S. & Canada
88
In the USA, “safety” was ranked highest when asked “What is important in
• Market Exposure in: Food/Drug/Mass, Outdoor, Specialty Retail, Industrial, Municipal & Government.
• Canadian Sales Support • Market Research – Analysis of IRI and Neilson Data
% choosing a travel destination?”
• Marketing Plans: TV/Radio/Print & Online Marketing (Social Media/PPC/Websites) 88.8% of respondents ranked safety as “important” or “very important”
• Customer Database Development • Consumer Surveys and Focus Groups • In-House Design Support
BE READY BE SAFE | TenderCorp.com
4. OUR BRANDS Our brands encompass a variety of safety, rst aid, therapeutic and outdoor protection products. All products adhere to the highest of quality standards.
Since 1975 the AfterBite® family of products has grown to include ve GlacierGel ™ GlacierGel™ Advanced Blister and Burn Dressings bene t from patented
second-generation hydrogel technology. The waterproof, breathable
di erent formulas: AfterBite® Original, AfterBite® Kids, AfterBite® Chigger & adhesive gels are highly cushioning, cooling and absorbent, which
Ant, AfterBite® Outdoor and AfterBite® Xtra. Each formula, proven to provides instant and complete pain relief.
provide relief from the pain, itching and swelling of insect bites and stings.
Introduced in 2008, Natrapel® 8 hour is formulated with 20% Picaridin.
AfterBurn® is a gel-formulated burn treatment. Our new formulation Proven e ective for over 8 hours, Natrapel® 8 hour provides consumers
contains the maximum amount of pain relief with 2.5% Lidocaine com- with a viable alternative to insect repellents that contain Deet. Natrapel® 8
bined with Pure Aloe to o er instant relief from the discomfort of sunburn, hour has continued to grow, expanding it’s sizes and modes of application.
windburn, minor burns and chapped skin.
The SOL (Survive Outdoors Longer) product line takes critical survival items
and packages them in ultralight, waterproof packaging. Products range
AfterCuts® & Scrapes is a topical analgesic and antiseptic rst aid
from SOL kits to SOL individual basics and focus on providing the essential
treatment spray that provides immediate relief from cuts, scrapes and
lifesaving features.
burns. AfterCuts® & Scrapes with lidocaine and benzalkonium has been
proven e ective in preventing infections in minor esh wounds.
Purchased by Tender Corp in 2003, Adventure Medical Kits has multiple QuikClot®
custom lines of medical kits designed to support the outdoor consumer
market. The speciality high quality kits are designed by Doctors to handle
everything from a simple scrape to life threatening emergency.
QuikClot® delivers the most widely used and e ective HealthiFeet™ is a podiatrist recommended, topical
“over the counter” hemostatic agent. Simply remove cream clinically proven to relieve foot discomfort asso-
from the package, apply to the wound using pressure, ciated with cold feet. Our penetrating formula provides
Developed for the heavily infested woods of Maine in 1982, Ben’s® Tick and and stop the bleeding fast. warmth to your skin exactly where you need it.
Insect Repellent has become a staple in the outdoor marketplace.
DON’T GET BITTEN, GET BEN’S®
Expanded from Ben’s® 100, Ben’s® 30 o ers the same e ective protection
from ticks and biting insects in a lightly scented water based formula.
Private Label
Gramp Lyford’s Country Salve™ is an Private label products can repare
It doesn’t get any easier than our Easy CareTM First Aid System. The Easy Care™ your employees with the high quality
intensive moisturizing and healing
First Aid System organizes hospital quality supplies and instructions into products they need to stay safe and healthy.
cream for dry, cracked skin. Formulated by a New
injury speci c compartments to help you give fast and e ective rst aid. Can be customized to t your companies particular needs.
England pharmacist to rehydrate and restore the skin.
41M people Over 88M people in the
53% of the US population 50M people go
in the US go US regularly walk for
live in costal communities. camping in the
fishing each exercise, as part of a
US each year.
year. healthy lifestyle.
BE READY BE SAFE | TenderCorp.com