The Good Brands Report of 2009 is a celebra-
tion of leadership during this challenging year.
Those who made it onto the list are businesses
from which we should learn. They are not just
the well-known brands of the day, but also
companies that lead by example in innova-
tion, environmental consciousness, and social
We started our search for the Good Brands of
2009 by looking at the companies we were
writing about on PSFK.com over the course
of this year. Then we asked a panel of cross-
industry global experts from the Purple List to
tell us which of 40 common brands on PSFK
were considered ‘Good’.
We hope the learnings from this report, and
the companies contained within, inspire you to
make things better.