A new and innovative app idea

1. “World is a
small place”

2. So many
languages… How
is
communication
possible??

3. Here comes TRANSLATOR TONY
to help you in effective
communication
See the World in your language
Connecting people all over the
world….

4. Logo and Slogan
Translator Tony

5. UNDERSTANDING NEEDS OF
THE CUSTOMER..(1/3)
Consumer has no
prerequisites regarding the
language spoken over
there .

6. UNDERSTANDING NEEDS OF
THE CUSTOMER..(2/3)
• . Foreign
ambassadors and
businessmen avid
traveller ’s.
What about Quality?? especially in
translators where there may be
chances of ambiguity since the
grammar and sentence structure is
different for different languages.

7. UNDERSTANDING NEEDS OF
THE CUSTOMER..(3/3)
How about an app which
translates the video's
voice or subtitles to any
language you want to
and narrates it from the
background?
Yes this is
possible with
Translator
Tony.

8. Free Features(1/2)
• Two-way instant speech translation in many
languages
• Convert Recorded mp3,mp4 and other audio files.
• The central theme of this app is based on a fictional
character Mr Tony who is the translator and his voice
can be changed to robots, kid's, Women and Old.

9. Free Features(2/2)
• Any kind of video file upto 50mb limit can be easily
uploaded and it's audio is interpreted to the required
language.
• Voice book: Star and save translations for future
reference in any language.
• Dubs mash has become quite popular among people
. Most famous dialogues in all languages are
included.

10. Premium Features(1/2)
• Mr. Tony 's voice in free is limited only to robot's,
kid's, Women and Old. But in premium you can unlock
more voices like
Helium,Squirrel,Devil,Shrinking,Underwater,Alien,Gh
ost,Megaphone,Duck,Monster,Cave etc
• Offline interpretation and conversion is the most
important and effective premium feature

11. Premium Features
(2/2)
• To unlock the feature of unlimited conversion of
large video files (space occupied in gb’ s) the
consumer needs to purchase the premium product.
• Offline Dictionary of all languages with it's meanings
in the language specified by the consumer is
provided as an extra bonus

12. Segmentation and Targeting(1/3)
• Geographic Segmentation-Consumers are grouped according to
their geographic location, languages spoken there and the
languages known by them.
• The main target would be those people who do not have any point of
intersection between the languages spoken and languages known.
• Such kind of people face a lot of difficulty to communicate as they
have no idea of the major language spoken in their area.

13. Segmentation and Targeting(2/3)
GENZ
GENY
BABY
BOOMERS
Consists mainly of students who
travel abroad for Educational
purposes. They feel out of place
in such kind of new locations
due to the blooming differences
in communication.
Consists of businessmen,
ambassadors who travel to
new places for formal
meetings and exchange
programmes
Consists of people who finished
most important phases of life and
want to enjoy their post retirement
life.They become avid travellers and
spend their time exploring new
places.

14. Segmentation and
Targeting(3/3)
• Industrial Segmentation- To increase the sales of the
industry in all the places, there is a need of effective
communication with the locals in that particular area.
Translator Tony would make it a very facile task.
• Psychographic Segmentation(Enthusiasts-They love
watching different kind's of tv series or movies .It becomes
really boring when you watch a movie with subtitles .
Translating Tony targets such kind of people and gives them
the best feeling by its efficient narration and interpretation.

15. Target Market
Education
Travel Companies
Foreign Exchange
Large and Small Scale Industries
Public Sector(Ambassadors.)
Media and Entertainment
Judiciary(in judicial proceedings.)

16. Biggest
Competitor
• Voice Translator

17. Points of Parity
Both the apps provide Two-way instant
speech translation in many languages.
Listen to the translations (text to speech)
Dictate text instead of typing it

18. Points of Difference(1/2)
Translator Tony would provide a better and a
quality based conversion keeping in mind the
grammatical rules and sentence structures.
Mr.Tony interprets the audio into the language of
need and the voice could be changed accordingly
into robotic, child voice etc .You can even add extra
effects such as increasing the pitch, base, frequency
etc.

19. Points of
Difference(2/2)
The most important point of Difference is the
conversion of a video's language.
Translator Tony would be instant and time preserving.
You can join the Tony community, provide your own
contribution by helping him translate words and
increase stats. According to these stats rewards are
given to consumers

20. Collaborators
Tony community
Professional linguistics
Value added Resellers
Technology Partners
Industry associations

21. Goal
The main goal of TRANSLATOR TONY is
BREACHING OF LANGUAGE BARRIERS.
Every second 800 apps is being downloaded.
Translator Tony should gain atleast 500
Downloads daily to sustain.
 Improvising app and modifying it continously to
reach customer’s expectations.

22. Product Promotion(1/3)
Getting in Touch- Send emails to people
regularly.
Reaching Out To Influencers.
Leveraging the Mobile Website.
Featuring the App in an Official Blog.
Featuring the App in Emails.
Creating a Demo Video.

23. Product Promotion(2/3)
Joining Developer’s & Entrepreneurs Groups on
Social Media.
Taking Screenshots and dropping it in the app store
 Promoting through Reviews.
App store Optimization-Use keywords that aren’t in
app title. Because app title is itself searchable.

24. Product Promotion(3/3)
The best way for promotion is Social Media
Few sites are:
 Facebook
 Buzznet
 LinkedIn
 Google+
 Twitter
 Instagram
 Snapchat
 Pin Interest
 Youtube

25. Distribution
Google PLAY
Amazon appstore
App store(IOS)
Codengo
Appia
Slide Me
Opera
User Opt-In for Apps from Unknown Sources

26. Price
 The price of the premium version of the app is 9$ which is
Rs.598
 Premium version offers conversion of videos of unlimited
storage of any language to any language
 Efficient and time saving feature truly justifies the price
 First few video conversions in the premium version are
absolutely free then you can start paying per video.

27. Incentives and Offers
 Refer the app to your friends. Both you and your friend will
get one video conversion upto 150mb for free
 Join the Tony community ,participate and help tony in
translations and increase your stats.
 More no of stats :Big Bang of offers and rewards are given
 Record your voice or dubsmash and post it on Tony
Community.9th of every month person getting more likes will
be given free offers

28. Customer Response
 Changes and better interpretation will be done on the basis of
Customer feedback or reviews.
 Customers can discuss any kind of flaws or doubts in the Tony
community.
 Based on the comments and feedback in the Tony community,
modifications are done.

29. Organizational Structure
Translator Tony
Marketing
Executive
Production and
Research
Advertising Distribution
Sales
•Collaborators
•Customer’s Feedback
•News Papers
•Demo videos
•Social Media
•ASO
Google Play
Amazon App
store
Codengo
Opera

30. Business process
Translator Tony
TongueTransition
Information
from
collaborators
Customer
Revenue
Advertising and
Distribution
Updates
Promotion
Tony
Community
Feedback

31. Schedule
Patner up with the Collaborators
Translate video’s, voices
Improvising according to customer’sfeedback
Publish Updates in Tony Community
Give rewards and offers to active customers
Promote and Promote till we reach the maximum
number of Downloads

32. SummaryWe have seen:
 Needs of the customer
 Logo and slogan
 Features of the app(Free and Premium)
 Competitors(POP and POD)
 Collaborators
 Goal
 Promotion and Distribution
 Prices and Offers
 Organizational Structure
 Business Process
 Delineation

33. Created by Tejaswini Sandapolla, NIT Surat during a
marketing internship under PROF.SAMEERMATHUR,IIM
LUCKNOW