How consumers use technology and its impact on our lives.

1. “THE INFORMATION.
SUPERHIGHWAY”
How consumers use technology
and its impact on our lives

2. THE HISTORY OF THE INTERNET.
The Internet today is a
widespread information
infrastructure.
It also represents one of the
most successful examples of
the benefits of sustained
investment and commitment
to research and
development of information
infrastructure. www.Lifeboat.com

3. ACCESS TO
INTERNET
• Individuals can access the internet and services such as,
email or the world wide web using many methods.
• Below are some examples:
1. Indirect Access - This is common at home or in office
networks
2. Direct Access - Most common when travelling, the device
would be a smart phone that connects directly to 3G/4G
mobile networks or public Wi-Fi.
3. Fixed internet at home/office – Fixed is much faster and
dependable.
Mechanisms used for access are:
ADSL - over traditional phone lines
Cable - cable tv areas
Fibre broadband - The fastest way to connect to internet.
From July 2020 – 4.57 billion people were
active internet users, encompassing 59
percent of the global population.
www.statista.com

4. There are multiple ways for consumers to
access the internet via different digital
devices.
The first top right graph explains the total
advertising audiences on different social
media apps in January 2019.
The second graph below the first, shows
both Frequency of digital device usage
while watching tv and the levels of relevant
content research while watching tv.
The last graph represents the total
numbers of internet use by device
perspective in April 2019.
DIGITAL DEVICES
USED BY AUDIENCES.
Source: www.datareportal.com
Source: www.internetinnovation.org
Source: www.datareportal.com

5. HOW CUSTOMERS
SEARCH FOR
INFORMATION.
• Customers may search information on a product/service
before they go ahead to purchase, whether that be through
traditional channels or from the internet.
Source: www.searchengineland.com

6. ONLINE VIDEO CONSUMPTION.
Worldwide Digital video viewers in 2020 calculated
up to “2,632.2 Million people per month”.
(Source: www.emarketer.com)
On the right of the slide is a graph that
demonstrates the percentage of time spent
watching online video on respective device and by
length of video.
Below is a short video link, showing how online
video consumption has changed the way we live or
even how watch videos online.
https://youtu.be/jWhWfsquJIQ

7. CONSUMER
TRENDS.
Technology has been in constant development since it was created in the 1930s, starting
with the first digital computer created by John Vincent Atanasoff.
Technology has changed the way we work, travel, communicate and play in the last 3-5
years and those abilities have become very advanced since.
• The evolved ability to access internet without using current systems such as,
computers, and being able to access any information at anytime and place, is just one
huge change in technology.
• Staying in contact with friends and family all over the world at anytime.
• Organization of shopping and online banking is available to conduct anywhere and
anytime.
• And viewing someone’s location on your contact list or using the maps app to search
for your wanted destination.
When before technology even existed, these abilities were done very differently such as,
letter writing instead of text, which wasn’t an instant process like a text.
Shopping and banking was simply done in the shop and office which meant leaving your
house and travelling, now you don’t even need to leave your sofa to do both.
Lastly finding someone’s location was not even an option the way it is today.
How has consumers’
use of technology
has changed over
the past 3-5 years?
Source:Optinmonster.com.
The graph above explains men and woman's shopping trends online

8. Summary.
Technology has no doubt taken over the world and the way we behave as
customers, consumers and even daily living human beings.
Everything we do has some sort of influence from technology. Whether that be
playing video games on your mobile, shopping for clothes on an app or researching
for information on the internet.
I also believe within the inbound marketing strategies, what companies do to use
technology as their marketing strategy, influences the thought process of the
consumers who are searching for information on the companies or what they have
to offer.
If companies do not use any technology to promote their business’ they will
instantly go out of market as it is expected from consumers.

9. Sources
• https://www.sciencedirect.com
• https://www.lifeboat.com
• https://www.stevessmarthomeguide.com
• https://www.statista.com
• https://www.datareportal.com
• https://www.internetinnovation.org
• https://www.searchengineland.com
• https://www.emarketer.com
• https://www.Wikipedia.org
• https://www.optinmonster.com
• https://www.digitaltechnologieshub.edu.au