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Hallmarks of Scientific Research
- 2. Knowledge and innovation in emerging marketing multinationals
- 3. Group members Maryam Fayyaz Mamoona Butt Tehmina Kousar Hira Zafar Rabia Ashraf Zarwa Qamar MC15236 MC15218 MC15205 MC15236 MC15226 MC15248
- 4. Hallmarks Of Scientific Research Purposiveness Rigor Testability Precision and Confident Objectivity Replicability Generalizability Parsimony
- 5. Purposiveness This study seek to develop an approach to solve a significant, strategic puzzle. Why do some EM MNEs with global ambition have little success so far? How can these companies solve these problem.’
- 6. Rigor Qualitative approach Multi-source data collection Focus on the global passenger car industry Use of both secondary data and primary data.
- 7. Testability The strategic researches used in this article shows that this article is testable Referance to research result 4.1 4.2 4.3
- 8. Precision and Confident The research result from contents 4.1 4.2 4.3 Shows that this research is close to reality.
- 9. Objectivity The result of article shows the difficulty for Chinese car EM MNEs to move internationally relates to the level of knowledge & innovation Research backed by: Strategical research results of contents 4.1, 4.2 & 4.3 and table 1, 2 & 3.
- 10. Replicability There is no previous research article on this particular topic.
- 11. Generalizability This study can be implied on other mature industries like food industry.
- 12. Parsimony In this research it only takes two factors under consideration for expansion of EM MNEs Innovation Knowledge Framework of this research article is not overly complicated.