SureSense - Tech City UK Cluster Showcase event

1. Sure Sense
Investment Pitch
Commercial in confidence

2. The Problem
• Commercial Kitchens use
paper based systems
• Paper records are:
– Time consuming to produce
– Hard to analyse
– Easy to falsify
– Bulky to store

3. • Kitchen Management System
• Data Capture & Real Time DashBoards
• Wireless Sensors
• Intelligent Apps
• Remote Access
• Fast ROI
The Solution

4. The Management Team
Gary Stevens.
Head of Sales.
Gary has over 20 years experience
delivering quality products to the
catering industry. He identified the
potential for a tablet based temperature
monitoring system and that was the
genesis of Sure Sense.
Glenn Smith.
Head of Strategy.
Glenn is a senior exec with a strong
track record, running global businesses
and developing best-in-class e-
commerce solutions for blue chip
companies. Most recently served as a
director of a successful software startup
sold to a Silicon Valley company.
Tony Solon.
Head of Development.
Tony has a PhD in software and wireless
technology, a perfect combination of
skills to develop the Sure Sense system.
He has previously worked at IBM, Cisco,
various tech startups and has delivered
large international software projects as
an independent consultant.
PR: ‘Best of British Startups’

5. The Market
Verticals & Size
• Client Verticals
– Contract Caterers
– Hotel Groups
– Restaurant Chains
– Rail Operators
• Market Size
– New Market with
significant upside
– Contract Caterers
• UK - £25m*
• Global - £360m*
* Based on current site assessments and customer quotations Source: 2013 Pacific Crest SaaS Survey – 155 SaaS company respondents
SaaS Sales Strategy

6. The Competition
Sensor Makers
• Expertise and profits lie
in hardware
• Poor solutions for other
kitchen operations
• No data analysis skills
• Slow to adapt
Health and Safety Advisors
• Provide advice on health
and safety procedures
• Solution is provided in
paper based diaries
• Low tech skills
Disrupts both markets with a superior solution

7. Current Traction
• Existing Sales
– Active Paying
Customers
• Sales Pipeline
– Wtd - £250k
– Total - £850k
• Lead Gen Pipeline
– Late Stage - £4.6m
– Early Stage - £22m

8. Use Of Funds
• SEIS of £150k recently secured
• Seeking up to £1m
• Expand Headcount
– Sales, Marketing and Support
– Tech Development
• Expand Internationally
• Exit to Contract Caterer or IT Services
Company in 3–5 yrs

9. Contact Sure Sense
tony.solon@sure-sense.com | 07793055512