The company partners with local organizations and equipment suppliers to deliver its programs and uses a team of managers and coaches to oversee operations, training, administration, and business development.

1. SGELA FITNESS
COMPANY PROFILE
LOGO
UNDER
CONSTRUCTION

2. TABLE OF CONTENTS
1. Executive Overview, Service Culture, Management and Differentiators
1.1 Service Culture
1.2 Sgela Fitness Management
1.3 Differentiators
2. Products, People and Technology
2.1 Vision
2.2 Technology
2.3 Processes
2.4 People
3. Economic Empowerment and Standards
3.1 B-BBEE
3.1.1 Skills Development
3.1.2 Employment Equity
3.1.3 Preferential Procurement
3.2 Standards
4. Partners
5. Conclusion
6. Company History
7. Business Values
8. Organogram

3. 1. Executive Overview, Service Culture, Management and Differentiators
Sgelaistownship polite slang for the word School used in by the following ethnic groups, Xhosa, Zulu,
Sotho,Tswana,Venda,Ndebele, Swati, BaPedi and Tsonga. Sgela Fitness schools program will provide
services in participating schools, within Western Cape townships. Our specific purpose is to provide
fitnessprogramstostudents at participating school halls and available space for learners convenience
and safety. Our fitness program will take place outside school hours to avoid our program interfering
with the school’s curriculum as well as day-to-day operations/program at school. Learners will
voluntarily join our program however parent consent will be required prior to joining the program.
Sgela Fitness promotes active living through its functional exercise and endurance program, lifestyle
changes by influencing youth to live alcohol and drug free, and positive living by providing lifestyle
guidance incareer,sportsand general wellbeing.Withall of ourunique features and value add services
our organisation willbe trulysuccessfulinpositivelyinfluencingthe youthwhile buildingagenerationof
active and well informed future leaders.
We believe thatonly throughStrategicPartnership,Alliance andSponsorship canwe guarantee the level
of co-operation, participation,dedication andsuccesswe aimtoachieve.Inourview,true partnershipis
achievedthroughsharedrisksandrewards.We also recognize that by entering into such a relationship
that we will be connecting our partners and sponsors success with the quality of our service delivery.
We can therefore notaffordtodeliver at any level that is not exceptional and not on par with our own
quality and values.
1.1 Service Culture
At SgelaFitness we believe thatoursuccessdependsonestablishingstrategicrelationships asthe choice
of relationshipsshouldbe forthe greaterbenefitof ouryouth, their future and their communities. This
is fundamental to our business strategy.
In order to achieve this objective we choose partnerships and alliances where our values are aligned
withthose thatpartner withus.Our objective istoprovide arange of fitnessandlifestylechoices where
our youth can make informed decisions and proactively manage their future.
Our program offerings, both in our own capacity as well as in collaboration with our strategic partner
include:
1. Fitness Program – Personal Training Coach deployed to each school.
2. Fitness Training – Each school received a set of training equipment.
3. Targeted Endurance Training – Sporting codes at school get fitness evaluation and training to
increase performance levels.
4. Targeted Fitness Training – To curb, manage and prevent the growing number of learners with
obesity. To assist with those that would like to gain strength and/ or maintain fitness levels.
5. Fitness Nutrition Advice – Provide guidance on diet from the day-to-day foods purchased at
households.

4. 1.2 Sgela Fitness Management
Sgela Fitness has placed great emphasis on the appropriate skill-set necessary to be successful, as
evidenced by the personal investment and quality their management staff.
 Bongiwe “Bongie” Tembela – Manager: Operations & Administration
Bongiwe,afitnessfanaticwhohasbeeninvolvedincommunitysportsdevelopmentandtraining
as well as a passionate runnerandaerobicsfundi.Alsoinvolved in customer services, sales and
administrationfields. Her role includes managing internal relationships with coaches/trainers
and end users; product management and product development and overall project
administration. Bongiwe manages service between the coaches/trainers, the warehouse and
ensure that our end user experience and service levels are upheld. Bongiwe has placed great
emphasisonthe appropriate skill setnecessarytobe successful asinevidencedby the personal
investment and quality of her position as Manager of Operations & Administration.
 Teboho “Tebz” Ntsane – Manager: Brand & Program Development
Tebohohasbeen inthe fitnessindustry servingasProcurement Manager.Alsoinvolvedin Asset
Management;Safety andEngineering;Operations, PropertyDevelopmentand Projects. His role
includes sourcing business alliances, brand management, managing external relationships;
stakeholdermanagementandoverall program management.Tebohomanagesthe program and
oversees the running of the organisation and ensures that our client’s service levels are
maintained. Teboho also keeps abreast of new technology so that his clients have the latest
products available in South Africa.
 Manager: Product & Training
This function of the business will be outsourced to a local fitness group where a skills
partnershipagreementwillbe formed. Thisrole includes fitnessprograms development, coach
trainingandmanagement,nutritionadvice andfitnesslevelsevaluations.Alsomore importantly
is to keep abreast of new technology so that our members have the latest and most effective
techniques, advice and expertise available.
1.3 Differentiators
Sgela Fitness has numerous differentiators which we believe will benefit our members:
 Gyms are setup at each of the participating schools.
 We deploy fitness training equipment to be stored at each school.
 We assign a fully trained dedicated coach per school.
 Employment opportunity is created as each coach is appointed from local community close to
each school.

5.  Training sessions are fun and interactive.
 Nutritional advice isbasedonbasicfoodscommonlyused/purchasedandnoadditional vitamins
or supplements and shakes as this can be unaffordable to average households.
 Our program is focused on encouraging a lifestyle instead of only focusing on training.
 We have extensive staff experience in the fitness industry and understand our member needs
fully.
 We have partneredwith a sole manufacturer and supplier of Functional Training Equipment in
South Africa.
 We are fanatic about service delivery and have the relevant infrastructure and mechanisms to
ensure superb service.
 Our managers will be personally involved and will be assist and supervise each school.
2. Vision, Technology, Processes and People
2.1 Vision
To provide fitnessproducts,servicesandsolutions thatinfluence lifestyle changes to our youth to help
in eradicating social challenges of substance and alcohol abuse, teenage pregnancy, gangsterism and
crime to name a few. To create a society of active future leaders that are well informed in terms of
career, social and lifestyle choices and to be a brand associated with creating esteem while providing
resources and positive role models.
2.2 Technology
SgelaFitness provides fitnesstrainingforall sportingandfitnessdisciplines,withparticular emphasis on
Football, Rugby, Netball, Cricket, Functional Training, Group Exercise, Strength Training and
Cardiovascular solutions.
Member goals are identified as (1) Burners, (2) Gainers & (3) Maintainers where (1) is Fat Burners (2)
StrengthGainers,and(3) FitnessMaintainers,although these may be individual goals the can also be a
combinationorcomplete goalsof amember.Functional Trainingtackles all these goals without placing
members in isolation as the outcome is determine by the amount of resistance and endurance.
SgelaFitnessusesFunctional TrainingEquipmentdue itsversatility,safe use,effective results, mobility,
easy storage, non intimidating as well as low maintenance pieces.
A turnkey solution will be deployed to address fitness requirements, fitness assessment, nutritional
guidance, safe training environment and productivity.
2.3 Processes
Sgela Fitness provides custom designed Safe Training Assistance, Equipment Management and Query
Logging processes in order to drive objective results and reporting information.

6. 2.4 People
Sgela Fitness provides highly efficient managers and coaches linked to specialist training and unique
management tools.
3. Economic Empowerment and Standards
3.1 Black Economic Empowerment (B-BBEE)
Sgela Fitness is a Level One contributor.
o Skills Development
Sgela Fitness places a great deal of emphasis on uplifting local communities and especially in
generating new skills.
o Employment Equity
In termsof employmentequity, Sgela Fitness has a policy of finding and training black women
and will underall circumstances favour the employment of this gender should they meet with
our requirements.
o Preferential Procurement
SgelaFitness hasa supplierstrategythatwill,whereverfeasible,ensure thatourprocurement is
from Level Four, or better suppliers.
3.2 Standards
SgelaFitness takespride in having developed, documented and implemented a set of installation and
maintenance procedures and standards that insures our service is delivered as per industry best
practice.
4. Partners
In order to provide the services we offer we have partnered with Damascus Fitness, allowing us to
always offer the most appropriate solution to our clients. We strive to always use the Best-of-Breed
technology with the emphasis of Fit-for-Purpose solutions.
Damascus Fitness is the sole local Functional Training Equipment manufacturer and currently a
preferredequipmentsuppliertoVirginActive S.A.; Zone Fitness, Planet Fitness, various Sports Science
Institutes, Boxing and Rugby Federations
We have also partnered with Stars of Tomorrow, a Gugulethu based community development Non-
Governmental Organisation that provides us business consultancy services assisting us in ensuring we
maintain sustainability through professional business advice.
5. Conclusion
To offer and deliver high quality, cost effective solutions to meet our member’s needs and goals.

7. 6. Company History
Sgela Fitness started in 2011 where the aim was to provide sought-after personal training and fitness
guidance in local municipal gyms around the townships of Langa and Guguletu. In 2016 Sgela Fitness
was formallyestablishedin2016 due to a concern of a growingnumberof people withlifestyleillnesses
such as Hypertension,Diabetesandthe needtostarteducatingyouthat a youngage onlifestylechoices
that can assistinmaintainingorpreventingthese commonillnesses.Functional TrainingEquipment was
identified as the equipment of choice due to low cost in maintenance as well as versatility of use as
multiple exercises can be performed on each piece and also best results can be guaranteed with less
occurrence of injuries.
SgelaFitness embodies the highest standards of excellence and offers an array of value-add solutions
and services. We provide our members with solutions that cater specifically to their needs and
requirements.
7. Our Business Values
PASSIONATE TEAMWORK
- We value teamwork as the core of our success.
COMMITMENT
- We deliver value and service excellence at all times.
INNOVATION
- We use our innovation to provide tailor made solutions.
INTEGRITY
- We deliver on our promise.

8. 8. Organogram
1. PROGRAM COUNCIL
- Stakeholders –SgelaFitnessManagement,DamascusFitness,BusinessConsultants.
2. MANAGEROF BRAND AND PROGRAM DEVELOPMENT
- Brand & Program Management
- Promotions&MarketingManagement
- BusinessDevelopment
- StakeholderEngagement
- Social MediaManagement
3. MANAGEROF OPERATION AND ADMIN MANAGER
- MemberFee Collection /PaymentVerification
- MemberQueries&Database Management
- Program Operations&Office Management
- Staff Queries(Uniform/Equipment/Payroll)
4. MANAGEROF PRODUCT AND TRAINING
- TrainingProgramDevelopment &Management
- Coach SelectionandTraining
- Coach Management
- Regional ManagerSelection
- Regional ManagerManagement
PROGRAM COUNCIL
Manager: Product &
Training
Manager: Operations &
Administrations
Manager: Brand &
Program Development