This slideshow educates on the dos and don't of marketing and retail. Short and sweet!

1. By Taylor Neace

2. What is marketing?
 Marketing is how businesses survive. The 4 P’s of
marketing are:
 Products
 Pricing
 Promotion
 Place

3. Ways to Market Your Product
 In this day and age, I consider the social media to be
the best way to market your product. This includes
Facebook, Instagram, Twitter, etc.
 TV Commercials
 Radio Commercials

4. Product
 Product includes the following:
 Brands
 Services
 Packaging – different colors, celebrities on product
labels, size options
 Make this product fit the customer’s NEEDS!

5. Place
 Place includes the following:
 Market
 Channel
 Distribution
 Access is very important when selling to your
customer. If the customer can’t see it for themselves,
chances are they won’t buy it. LOCATION,
LOCATION, LOCATION!

6. Price
 Market price includes the following:
 Discounts
 Offer prices
 Credit Policy
 Shipping – locations and costs of these items
 Price can also change due to packing sizes
 List Price
 Entrance into the market

7. Price (continued)
 People may not buy your product if too cheap or too
pricey
 Educate the customer on why items are priced the way
they are
 The most important thing when it comes to price is to
show the product’s value

8. Promotion
 Market promotion includes the following:
 Advertising
 Publishing
 Sales promotion
 These all help persuade the audience or the market to
buy your product. Educating your customer is a great
way to make them buy!

9. Shopping Experience
 For the customer, you want the shopping experience to
be easy.
Be polite.
Be helpful.
Be patient.
Be APPROACHABLE.
Treat the customer how you want to be treated.
Make the customer want to come back.

10. Retail
 I’ve worked in retail from the time I was 12. In my 10
years, I’ve learned people do not like:
 Excuses
 Having to wait
 The “run around”
 Pressure to buy or spend
 People who are not friendly

11. Retail
 While working in retail I’ve learned that people enjoy
the following:
 Relationships
 Polite salespeople
 Honesty
 People who are patient