p4

1. Research
Taylor Fenwick

2. Existing Product
There are not many
fighter games that
use or are set in a
medieval time
period in a 2d
layout. But there
are many games
that follow a
medieval theme.
One product that is very
popular is Chivalry
Medieval Warfare but
the game could be
classed as a sandbox as
the players are given a
lot of freedom at any
point letting them do
what ever they want to.

3. Existing Product
For Honor is
fighting game
that came out
last year that
uses the same
colour themes
that I will be
using.

4. Existing Product
The Witcher 3 is
also a medieval
game but falls into
the sandbox
games as you are
given the choice
to do what ever
you want at
anytime without
being forced in
any way.

5. Research Analysis
• What common features do the researched
products have? They all follow a theme of
looking good with high quality graphics. But
mine will be a lot more basic using pixels for it.
• What aspects of the research will you include
within your on work? I will use the existing
products as I have gained ideas from them.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Would be aimed
to people ages
12-16. The
secondary
audience would
be 17+ .
• It is a fighting game so it isn’t going to
appeal to young children due to them
being about just fighting. I’ve chosen this
age ground because it falls in the two age
groups so it isn’t going to have to be
changed to suit one of them.
Gender
The gender
would be aimed
mainly to males
due to the theme
.
• Males would mainly enjoy this due to the
nature of the themes. As female are now
more accepted in fighting more than
others I could add in the choice to play as
a female in the game.
Psychographic
People who have
any type of
interest in
medieval games
or like it in
general.
People that have have a understanding or
interest in the fighting games would enjoy
the game. Also people that are Needs driven
would be more likely to play the game than
someone such as the emulator as
Social Status
People of all
social status are
able to play the
game. It’ll be a
phone game so it
will only be abled
to play that why.
• The game would be free with no micro
payments so it would be able to be played
by people of all social status. This means
it will be played by a lot more people and
have a larger difference in players