How to find a business idea and to start a successful business. Key questions to answer for starting a great business. What Marketing insights and market research are crucial for success of startup. Contact T-Key Insights to know more about starting a business and about market research! Http:Tkey-mr.com

1. How to Find a business Idea
&
to Start a Successful Business
I N S I G H T S T O W I N !

2. T-Key – Insights to Win!
http://www.tkey-mr.com/ | tatyana@tkey-mr.com | 00316 26 553 931
This presentation is based on materials prepared for
Interactive workshop for Startups:
Annual large scale International
Industrial Exhibition, Russia
InnoProm
Country Partner ’16
Held at
Ural Region Fund
of Developing Entrepreneurship
Developed for

3. T-Key – Insights to Win!
http://www.tkey-mr.com/ | tatyana@tkey-mr.com | 00316 26 553 931
 Where to find ideas to start your business
 Key factors of building a successful startup
Content

4. T-Key – Insights to Win!
http://www.tkey-mr.com/ | tatyana@tkey-mr.com | 00316 26 553 931
Where to Find Ideas for Starting a Business
Your Passion? Your Frustration? You can do better?

5. T-Key – Insights to Win!
http://www.tkey-mr.com/ | tatyana@tkey-mr.com | 00316 26 553 931

6. T-Key – Insights to Win!
http://www.tkey-mr.com/ | tatyana@tkey-mr.com | 00316 26 553 931
So, You’ve Got THE IDEA!

7. T-Key – Insights to Win!
http://www.tkey-mr.com/ | tatyana@tkey-mr.com | 00316 26 553 931
Ready to Immediately Launch your New Business?

8. T-Key – Insights to Win!
http://www.tkey-mr.com/ | tatyana@tkey-mr.com | 00316 26 553 931
KNOW Your Market & Consumers!
Lack of Consumers understanding makes the Key reasons of startup failures!
// Look at CBinsights

9. T-Key – Insights to Win!
http://www.tkey-mr.com/ | tatyana@tkey-mr.com | 00316 26 553 931
In Learning Purposes:
Your Business Idea is about Garment Care in India

10. IS THERE A MARKET?
T-Key – Insights to Win!
http://www.tkey-mr.com/ | tatyana@tkey-mr.com | 00316 26 553 931
1.9B USD
4.7M PIECES
ANNUAL GROWTH:
+7% (USD)
+3% (PC)
10% HOUSEHOLDS
1.3B POPULATION
265M HOUSEHOLDS
2030: 30% HOUSEHOLDS

11. WHAT ARE THE OPPORTUNITIES?
T-Key – Insights to Win!
http://www.tkey-mr.com/ | tatyana@tkey-mr.com | 00316 26 553 931
75% OF THE MARKET:
LG, VIDEOCON, SAMSUNG, WHIRPOOL
90%: TOP LOADING
PRICES START AT 40 EURO.
BUT MAJORITY – 120 EURO+
PRICES ARE GETTING MORE AFFORDABLE
65%: SEMI-AUTOMATIC
4.7M WASHING
MACHINES, 2015

12. OPPORTUNITIES AMONGST CONSUMERS?
T-Key – Insights to Win!
http://www.tkey-mr.com/ | tatyana@tkey-mr.com | 00316 26 553 931
RURAL POPULATION –
69%
RURAL
- 1% OWN A WASHING
MACHINE
OWNERS:
URBAN,
MIDDLE CLASS +

13. WHO NEEDS? WHAT? WHY?
T-Key – Insights to Win!
http://www.tkey-mr.com/ | tatyana@tkey-mr.com | 00316 26 553 931
WOMEN’ JOB
HOUSEWIVES
MORE AND MORE WORKING WOMEN
«WOMEN’S MOVEMENT»
NOT FOR MAIDS
CLEAN CLOTHES = STATUS
CLIMATE & ENVIRONMENT
CLEAN CLOTHES FOR EVERYDAY
FOR KIDS, FOR WORKING ADULTS
LAUNDRY SPECIFICS
TRUST INTO HAND WASHING
WATER
ELECTRICITY (POWER CUTS)

14. T-Key – Insights to Win!
http://www.tkey-mr.com/ | tatyana@tkey-mr.com | 00316 26 553 931
So, How Big is Your Market?

15. T-Key – Insights to Win!
http://www.tkey-mr.com/ | tatyana@tkey-mr.com | 00316 26 553 931
Next Question: Does the Market Need Your Product?

16. T-Key – Insights to Win!
http://www.tkey-mr.com/ | tatyana@tkey-mr.com | 00316 26 553 931
How to Know If Market Needs Your Product?
JUST LAUNCH IT! GET OPINIONS!
Consult with T-Key Insights:
What approach fits you the best & How to get opinions the right way!

17. T-Key – Insights to Win!
http://www.tkey-mr.com/ | tatyana@tkey-mr.com | 00316 26 553 931
Target Audience is the Key to Success!

18. T-Key – Insights to Win!
http://www.tkey-mr.com/ | tatyana@tkey-mr.com | 00316 26 553 931
The Right Offer for the Right Consumers!

19. T-Key – Insights to Win!
http://www.tkey-mr.com/ | tatyana@tkey-mr.com | 00316 26 553 931
Want to Know More Why Listen to Consumers?

20. HOW TO COMMUNICATE. HOW TO SELL.
T-Key – Insights to Win!
http://www.tkey-mr.com/ | tatyana@tkey-mr.com | 00316 26 553 931
ENGLISH, HINDI,
LOCAL LANGUAGE
TV – 60% HOUSEHOLDS
500M INTERNET USERS
MOBILE INTERNET
FACEBOOK - #1
100M ONLINE-SHOPPERS
BY END 2016
75% - PAY IN CASH
FLIPKART, SNAPDEAL, AMAZON, PAYTM

21. IMPORTANT TO KNOW FOR MARKETEERS
T-Key – Insights to Win!
http://www.tkey-mr.com/ | tatyana@tkey-mr.com | 00316 26 553 931
TRADITIONALLY A BIG JOINT FAMILY
MORE & MORE SECULAR FAMILIES
PUBLIC OPINION!
WOMEN INFLUENCE, MEN SELECT
AND (!) BUY
METICULOUS MARKET ANALYSIS,
SEARCH FOR OPTIMAL OFFER
PURCHASE DECISION: TRUST,
QUALITY, PRICE+DISCOUNT
SHOPPING FOR NUMEROUS
TRADITIONAL FESTIVALS

22. T-Key – Insights to Win!
http://www.tkey-mr.com/ | tatyana@tkey-mr.com | 00316 26 553 931

23. T-Key – Insights to Win!
http://www.tkey-mr.com/ | tatyana@tkey-mr.com | 00316 26 553 931
WANT TO KNOW MORE?

24. Get Startup Support from T-Key Insights
T-Key Insights – We help you to Grow!
Tatyana Kozlova Sid Gupta
15+ yrs leadership in international
strategic Insights & market research
& analytics, at agency & client side,
for international leaders & Startups
in ICT, Finances, FMCG, CPG
Serial Entrepreneur, with10+ yrs
senior management at Kantar – a
leading market research agency,
servicing FMCG A-Brands globally
& across Western Europe

25. Let’s Talk about
Your Startup!
Tatyana Kozlova
+316262553931
tatyana@tkey-mr.com
http://tkey-mr.com
I N S I G H T S T O W I N