5. instant
1 messaging
shopping 1
Mobile PC
29%
2
2 mapping
services
40%
76%
70%
banking
3 local services
and leisure information
4 70%
downloading/
location-based
5
22% viewing video
67% 3 watching live
TV and events
4
services travel
services
66%
16% 18%
5 price comparison
sites
6 reading
product reviews
15% 6 social
networking
14% 7 Sport sites
voucher/
coupon sites 7 66%
uploading /
sharing video 8
downloading / 65%
14% 8 sharing music 64%
gaming
9 9
uploading/
sharing music
12%
product specifications 63%
and comparisons10
10 uploading /
sharing images
63%
12%
Note: Unique to Aus market, watching Live TV & events ranks #3 from
Note: Email & news websites listed #7 & #8 globally, not #7 globally, Voucher / coupon sites also ranks higher #7 vs. #10
in Aus top 10. Sports sites unique in Aus top 10. globally. Uploading replaces downloading music in Aus market.
Source: Unlocking the Power of Mobile, Initiative Media 2011