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BE A Better Blogger

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Tamar SEO, Social & Mobile
Tamar SEO, Social & Mobile

We presented this at our BE A Better Blogger event during Social Media Week 2015. We gave tips on how to get your blog noticed by agencies and brands, so you can hopefully get more from your blog.

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#SMWBlogger
WHYISBLOGGER ENGAGEMENTSO BIG? VIEW WORDPRESSBLOGS AMONTH 409MILLION PEOPLE
HAVE MORE THAN ONE BLOG 57%BLOGGERS WHYISBLOGGER ENGAGEMENTSO BIG?
MOSTFREQUENT ONLINE SHOPPERSINEUROPE UK WHYISBLOGGER ENGAGEMENTSO BIG?
ONLINERETAIL SALES REACHIN THEUKTHISYEAR £52BILLION WHYISBLOGGER ENGAGEMENTSO BIG?
RELYONSOCIAL TO GUIDE PURCHASINGDECISIONS 74%CONSUMERS WHYISBLOGGER ENGAGEMENTSO BIG?
WHAT’SYOURVALUE ! GOODPRACTICES
 FORMATTING• DISCLAIMER•TOOLS •NOFOLLOW ! NOTICED-PUBLIC
 OPTIMISATION• NETWORKING ! GETTINGNOTICED-AGENCY+BRANDS
 MEASUREMENT • REPUTATION• MONETISING
WHAT’S YOUR VALUE #SMWBlogger
WHAT’S YOUR VALUE? BRAND REPUTATIONANDAWARENESS SEOVALUE PRODUCTREVIEWSANDFEEDBACK INCREASESOCIALMEDIAPRESENCE REFERRALVISITS REPUTABLEENDORSEMENTSANDADVOCACY
GOOD PRACTICES #SMWBlogger
BLOGFREQUENCY/LENGTH SHARINGFREQUENCY ALLOWINGENGAGEMENT(SOCIALBUTTONS,COMMENTS) TOOMUCHPROMOTIONALCONTENT RESPONSIVEDESIGN IMAGE QUALITY GOOD PRACTICES Formatting
IMAGECOPYRIGHT FREEIMAGEDATABASES DISCLOSINGSPONSOREDCONTENT GOOD PRACTICES Disclaimer / Copyright
GOOD PRACTICES Blogging Tools
GOOD PRACTICES Blogging Tools
GOOD PRACTICES Blogging Tools
CASE STUDY #SMWBlogger
VIDEO
VIDEO
GETTING NOTICED PUBLIC #SMWBlogger
GETTING NOTICED / PUBLIC Optimisation SEOBASICS
 LINKS•ORGANICRANKINGS •CLEAR NAVIGATION• MATURE DOMAIN INTERNALLINKING• METADESCRIPTIONS•SITESPEED•MOBILEFRIENDLINESS 
 LAYOUT
 ARCHIVE •VISIBLESOCIALPROFILE •USER-FRIENDLY•CONTACTPAGE
 
 SELF-HOSTING BLOGSPOT/WORDPRESS
 
 SOCIALBASICS
 TWITTER •FACEBOOK• INSTAGRAM•LINKEDIN •PINTEREST•GOOGLE+ 
 BLOGLOVIN
GETTING NOTICED / PUBLIC Networking COMMUNITIES FACEBOOKGROUPS• FORUMS•TWITTERCHATS ETC 
 ENGAGEMENT
 WITH OTHERBLOGGERS•BRANDS •PRS ! GUEST POSTING BUILDSTRONG LINKS •CREATEBUZZ•SEO GAIN
GETTING NOTICED AGENCY +BRANDS #SMWBlogger
GETTING NOTICED / AGENCY+BRANDS How are you being measured? METRICS SPECIFICTOPROJECTBUDGETS/CAMPAIGNGOALS ! SEOVALUE TRUST/CITATIONFLOW• LINKS •REFERRINGDOMAINS•DOMAIN AGE ! REACH VISITORS• AUTHORITY WITHIN NICHE ! SOCIAL FOLLOWERS• KLOUT •ENGAGEMENT+COMMENTS
GETTING NOTICED / AGENCY+BRANDS Build your reputation QUALITYOFWORK RESPOND ANDDELIVERONTIME THREATSANDPRSHAMING(#BLOGGERBLACKMAIL) DIRECTCLIENTCONTACT
GETTING NOTICED / AGENCY+BRANDS Monetising your blog SPONSOREDPOSTS REVIEWS AFFILIATESCHEMES SOCIALPROMOTION BANNERSANDADS VIDEOS COURSES/WORKSHOPS E-BOOKS
Q+A #SMWBlogger
#SMWBlogger

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BE A Better Blogger