MOBILE COMMERCE IN AUSTRALIAWhere are we now?• Internet enabled phones now account for 65% of the total handset market in Australia• $155 million mCommerce revenue (2010) – Amazon mCommerce revenue > $1 bn – eBay > $2 bn• Global mCommerce revenue expected to 4x in next four years
MOBILE COMMERCE IN AUSTRALIA Where are we now?Retailer eCommerce Mobile site iPhone App mCommerceCatch of the Day ✔ ✔DealsDirect ✔ ✔ ✔Big W ✔Dick Smith ✔JB Hi-Fi ✔ ✔BrandsExclusive ✔ ✔ ✔OzSale ✔EB Games Australia ✔Crazy Sales ✔Harvey Norman Big Buys ✔Myer MyFind ✔Top 10 Australian Online Retailers: SmartCompany
MOBILE COMMERCE IN AUSTRALIAWhere will growth come from?• Growth in handset adoption & usage• Improved network speeds• New Mobile Payments handling – Now: PayPal Mobile Express Checkout – Soon: Amazon, Visa, Facebook, Google, Apple?• Competitive pressure
SOCIAL MEDIA & RETAILDefining the strategy• What is natural behaviour for your customers?• What role can your brand have in a community? – Hint: it doesn’t have to be your products!• If you’re building a community – where does it belong?• What is the long-term vision?
DIGITAL EXPERIENCESInspiring new hardware = new experiences• Natural user interfaces; – Xbox Kinect (and Kinect Hacks) – Microsoft Surface• Affordable multi-touch; – Interactive retail windows – iPad & other tablets
Google: “Retail technology, that personal touch”
Google: “Augmented Reality: Cisco’s future of shopping”
Google: “Interactive Window Concept from Hyper Island students”
Mobile Social DigitalFuture experiencesinspiration!