Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

V21 Conference - April 2011

1,089 views

Published on

Presentation by Tim O\'Neill at AIMIA V21 Conference (April 2011) on the topic of online retail inspirations

  • Be the first to comment

  • Be the first to like this

V21 Conference - April 2011

  1. 1. Inspiring trends in online retailTim O’Neill, Joint MD, Reactive@timwoneilltim.oneill@reactive.com
  2. 2. Mobile Social Digital experiences
  3. 3. Mobile Social Digital experiences
  4. 4. MOBILE COMMERCE IN AUSTRALIAWhere are we now?• Internet enabled phones now account for 65% of the total handset market in Australia• $155 million mCommerce revenue (2010) – Amazon mCommerce revenue > $1 bn – eBay > $2 bn• Global mCommerce revenue expected to 4x in next four years
  5. 5. MOBILE COMMERCE IN AUSTRALIA Where are we now?Retailer eCommerce Mobile site iPhone App mCommerceCatch of the Day ✔ ✔DealsDirect ✔ ✔ ✔Big W ✔Dick Smith ✔JB Hi-Fi ✔ ✔BrandsExclusive ✔ ✔ ✔OzSale ✔EB Games Australia ✔Crazy Sales ✔Harvey Norman Big Buys ✔Myer MyFind ✔Top 10 Australian Online Retailers: SmartCompany
  6. 6. MOBILE COMMERCEInspiration (AU)
  7. 7. MOBILE COMMERCEInspiration (US & UK)
  8. 8. MOBILE COMMERCEInspiration (US & UK)
  9. 9. MOBILE COMMERCE IN AUSTRALIAWhere will growth come from?• Growth in handset adoption & usage• Improved network speeds• New Mobile Payments handling – Now: PayPal Mobile Express Checkout – Soon: Amazon, Visa, Facebook, Google, Apple?• Competitive pressure
  10. 10. MOBILE RETAILPrice comparison
  11. 11. MOBILE RETAILLocation based (Check-ins, rewards & deals)
  12. 12. Mobile Social Digital experiences
  13. 13. SOCIAL MEDIA & RETAILDefining the strategy• What is natural behaviour for your customers?• What role can your brand have in a community? – Hint: it doesn’t have to be your products!• If you’re building a community – where does it belong?• What is the long-term vision?
  14. 14. Mobile Social Digital experiences
  15. 15. DIGITAL EXPERIENCESInspiring new hardware = new experiences• Natural user interfaces; – Xbox Kinect (and Kinect Hacks) – Microsoft Surface• Affordable multi-touch; – Interactive retail windows – iPad & other tablets
  16. 16. Google: “Retail technology, that personal touch”
  17. 17. Google: “Augmented Reality: Cisco’s future of shopping”
  18. 18. Google: “Interactive Window Concept from Hyper Island students”
  19. 19. Mobile Social DigitalFuture experiencesinspiration!
  20. 20. Thank youTim O’Neill, Joint MD, Reactive@timwoneilltim.oneill@reactive.com

×