BBA online major Integrated marketing communication (EIU), apecs-sg

1. Telephone Singapore: +65 96977262 Vietnam: +84 2 8221 31970
E-mail info@apecs-sg.com
Website www.apecs-sg.com
BACHELOR OF BUSINESS ADMINISTRATION
IN
INTEGRATED MARKETING COMMUNICATION

2. Telephone Singapore: +65 96977262 Vietnam: +84 2 8221 31970
E-mail info@apecs-sg.com
Website www.apecs-sg.com
PROGRAM OVERVIEW
BBA in Integrated Marketing Communications (IMC) will enable learners to combine both marketing and
communication strategies in order to manage a consistent image for a company. IMC is a 21st-century
approach to branding and image management. This specialization will give learners meaningful insight and
understanding on topics such as cross-cultural marketing, image branding and recognition, social
networking management, and international business communication.
LEARNING OUTCOMES
Upon successful completion of the program, participants will be equipped with the skills to:
• Provide an in-depth understanding of integrated marketing communications concepts
• Research and evaluate an organisations marketing and promotional situation in order to develop effective
communication strategies and programs
• Understand the industry and the players
• Develop a promotional plan adapted to a specific organisation
MODULES
 BUS110 Business Communication
 MGT120 Managing Business
 ACC130 Accounting Principles I
 BUS140 E-Commerce
 ECO150 Principles of Economics
 FIN160 Principles of Finance
 MKT170 Principles of Marketing
 HRM180 Human Resource Management
 ACT210 Accounting Principles II
 MGT220 Operations Management
 BUS230 Entrepreneurship
 BUS240 Sustainable Business Practices
 FIN250 Financial Reporting
 MGT260 Logistics and Supply Chain Management
 MKT270 Cross-Cultural Marketing
 MGT280 Business Information Management
 MGT310 Marketing Image Branding & Recognition
 MGT320 Social Media Management
 MGT330 Integrated Marketing Communication
 MGT340 Digital Marketing
 MGT350 Consumer Behavior
 MGT360 Sales Management
 MGT370 Marketing Research & Analysis
 MGT380 Integrated Marketing Communication Capstone
Project
LEARNING MATERIALS
Personalised, easy to understand text-based
(reading materials) interactive resources that
progressively and systematically takes the learner
through various areas of competencies required
at the workplace, in a specialised field of study
ASSESSMENT
Personalised exercises, assignments are utilized
throughout the course/program to measure
progress in learning.
DURATION
Up to 3 years
PROGRAM FEES
Top-up program (1 year) – 29 mil.đ
3-year program – 59 mil. Đ (can be paid in 3
installments
Vietnamese tutor: 2.400.000 vnd/module/4hrs
Online tutorial support and exam preparation available
at additional charge