School of Tourism Postgraduate courses We are a world-leader in tourism research and a leading provider of degree courses uniquely focused on the environmental, economic, social and cultural impacts. We are one of the UK’s leading institutions for the study of tourism, hospitality and associated subjects.SchoolSchool of Tourism Postgraduate coursesLocation MSc Events ManagementBournemouth University (Talbot Campus) MSc Events Marketing MSc Tourism Management MSc Tourism Management and MarketingStart Date: MSc Sustainable Tourism PlanningSeptember; January (for some courses) MSc International Hospitality and Tourism ManagementDuration: MSc Hotel and Food Services Management12-15 months full-time or 2 years with placement option. MSc Retail ManagementPart-time option available MSc Managing Sport PerformanceEntry requirements: MSc Events ManagementAn Honours degree is normally required 2.2 or above This course will provide you with the opportunity to develop skills essential for working in the events sector, usingRelevant subjects: theories and processes of project and operationalPlease see our course specific webpages for more management. You will learn about the planning, design,details implementation and evaluation of a variety of events, as well as gaining a comprehensive overview of the disciplineIf English is not your first language: of marketing and the migration towards the integrated management of the marketing communications aspect ofMSc Events Marketing and MSc Managing Sport the marketing mix.Performance:IELTS 6.5 (Academic) or above (with minimum 5.5 in all MSc Events Marketingcomponents) Event marketing is part of the experiential marketing domain and defined as the strategy of achieving marketingAll other courses: objectives through personal experiences which allowIELTS 6.0 (Academic) or above (with minimum 5.5 in all customers to engage and interact with brands, products,components) and services. In this course, you will learn the skills and competencies required to maximise the potential of this marketing communication tool, including designingContact askBU enquiry service: integrated marketing communications strategies,Tel: +44 (0)1202 961916 managing sponsorship, event activation and managingEmail: email@example.com audiences through events, notably through social media.Web: www.bournemouth.ac.uk/askbu MSc Tourism ManagementOpen Days: This course has been designed to meet the needs ofwww.bournemouth.ac.uk/opendays industry managers, executives and other professionals both for the present and the future. You will develop your management, research and analytical skills to a standardFor more course information: that will allow you to operate at a high level within thewww.bournemouth.ac.uk/courses industry. It is delivered by staff who are actively involved in research and consultancy, ensuring that the curriculum and discussions are informed by both industry and academia.
MSc Tourism Management and Marketing MSc Managing Sport PerformanceThis course will help you to establish an understanding of The Masters degree explores aspects of sportthe principles of tourism and hospitality marketing performance such as the principles of performancemanagement, giving you a framework upon which to coaching, and the use of tools such as sport psychology,understand business development and marketing biomechanics and performance analysis from theplanning. Specifically, it examines the relationships perspective of those managing or coordinating coaches.between customer satisfaction and marketingorganisation, research planning, budgeting, marketing The course will also have a strong emphasis upon athleteprogrammes, strategies and communication. You will welfare, and some of the issues involved in coachingdevelop a critical understanding of contemporary issues performers at a high level. There will be a strong elementin marketing and the ability to question current marketing of work based learning and personal development, andpatterns and trends. you will also be able to specialise in an aspect of managing sport performance through a research project.MSc Sustainable Tourism PlanningSustainable Tourism Planning is a crucial topic for theglobal tourism industry, worldwide destinations, Placementgovernment authorities (local, regional and national We can offer Master’s students the option to undertake alevels), academic institutions as well as planning and 30-week paid industrial work placement. Students arepolicy makers in international organisations. The tourism responsible for arranging their own work placements, butindustry has received constant criticism for either its lack our dedicated placement team has a wealth of experienceof, or approach to, sustainable planning and management and knowledge in this area and can guide you through theof tourism developments. So, the aim of this course is to application process including helping with applicationprovide a critical awareness of the value and benefits of forms, CV clinics and interview practice.sustainable planning for tourism management andknowledge of different approaches. Organisations who have previously employed our students on placements include:MSc International Hospitality and Tourism Chelsea FCManagement ToyotaThe course is intended to provide you with both an Rugby Football Unionadvanced understanding of the Hospitality industry as Marriott Hotelswell as a managerial perspective of how to run such LOrealoperations. It is anticipated that on completion of this Buckingham PalaceMasters degree, you will have the capacity to be involved Hilton Hotelsin more analytical and developmental perspectives of the Manchester United Soccer Schoolsindustry concerned and will develop a more strategic Walt Disney Company Ltdinsight of the industries and issues affecting theseindustries than those at undergraduate level. ScholarshipsMSc Hotel and Food Services Management We offer scholarships to eligible students. For informationThe Masters degree is intended to provide you with both about the fees and available funding associated withan advanced understanding of the Hotel and Food postgraduate study, contact us or visit our website:Services industries as well as a managerial perspective of www.bournemouth.ac.uk/funding.how to run such operations. It is anticipated that oncompletion of this course, you will have the capacity to beinvolved in more analytical and developmentalperspectives of the industries concerned and will develop International studentsa more strategic insight of the industries and issues Here at BU we have more than 1,800 internationalaffecting these industries than those at undergraduate students from over 130 countries studying with us. If youlevel. are joining us from outside the UK, we encourage you to read our international web pages which contain usefulMSc Retail Management information about preparing to come to this country as wellRetailing is one of the largest sectors in the world as country specific information.economy. In some countries it is well established withlarge multinational companies constantly evolving to For more information please visit:attract customer spending. This course deals with the www.bournemouth.ac.uk/internationalpractical development and application of the keyoperational aspects of retailing, and will help you tounderstand the contemporary retail environment and The University reserves the right to introduce changes to the informationexamine topical issues related to retail management. given, including the addition, withdrawal, relocation or restructuring of courses.You will develop analytical skills related to retail Last updated: February 2013operations and the international retail environment byconsidering international retail development andunderstanding the academic debate surroundinginternational retail activity, with a view to putting thisknowledge into practice.