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Iain Wills
Managing Director
Enhancing your offering
through video
Hassan Khan
Director
Marketing channels
How you engage is more important than marketing
Every touch point influences perception of brand values
Most important area of digital focus?
UK Companies in 2015
Applications for Video Screening
Common situations
Expensive
interview costs
High volume
Cultural fit
Global / remote
Timezone availability
What is Video Interviewing?
 Live streaming
 Open ended timing
 Open question structure
 Consumer branded
 Connection dependent
 Relies on availability, diarising
What is Video Screening?
• Replicates the first 4 minutes
• Recorded “on demand”
• Limited structure, identical questions
• Allows direct comparison of candidates
• Fully recruiter branded
• Reinforce your Brand
• Make early, informed decision
What is Video Screening?
Most popular usage
Ad CV Video 1st Int 2nd Int Hire
20 12 10 4 12
Cultural fit
Skills confirmation
Confirm team fit and
experience
Screening Interviewing
What is Video Screening?
Ideal solution
Ad CV Video 1st Int 2nd Int Hire
20 12 10 13
Cultural fit
Skills confirmation
Deep match
Practical test
Screening Interviewing
What is Video Screening?
Bold, high volume
Video 1st Int 2nd Int Hire
20 13
Deep match
Screening Interviewing
Interest, skills
confirmation, practical
test
Screening
Takes Time
Benefits of Video Screening
Saves Time
“
How you will benefit?
What recruiters say
It's an extra screening tool for us that lets us
get to know that person better before we
invite them along.
We're not wasting time on people who on
paper look great but when we meet them
aren't what we're looking for.
If we had 10 video interviews we can review
them in half an hour but to face to face...
that's going to take... a lot of time out of
peoples diaries.
“
Kathryn Wildman
Lead Recruitment Consultant
Your candidates want this
What our candidates say
15%
25%
13%
20%
21%
Quick / saved time
Convenient
Great opportunity to show more of who I am
Shows the company cares
Innovative
Other
93% of our candidates said…
Completion times
Video recruitment tool
Benefits
New candidate experience
Coming soon
Your candidates like this
What our candidates say
Iain Wills
Managing Director
www.powermeeter.com
iain@powermeeter.com
+44 (0)20 3478 8653
@powermeeter

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Enhancing your recruitment offering through video in a competitive global marketplace - Iain Wills

  • 1. Iain Wills Managing Director Enhancing your offering through video
  • 3.
  • 4.
  • 5.
  • 6. Marketing channels How you engage is more important than marketing Every touch point influences perception of brand values
  • 7. Most important area of digital focus? UK Companies in 2015
  • 8.
  • 9. Applications for Video Screening Common situations Expensive interview costs High volume Cultural fit Global / remote Timezone availability
  • 10. What is Video Interviewing?  Live streaming  Open ended timing  Open question structure  Consumer branded  Connection dependent  Relies on availability, diarising
  • 11. What is Video Screening? • Replicates the first 4 minutes • Recorded “on demand” • Limited structure, identical questions • Allows direct comparison of candidates • Fully recruiter branded • Reinforce your Brand • Make early, informed decision
  • 12. What is Video Screening? Most popular usage Ad CV Video 1st Int 2nd Int Hire 20 12 10 4 12 Cultural fit Skills confirmation Confirm team fit and experience Screening Interviewing
  • 13. What is Video Screening? Ideal solution Ad CV Video 1st Int 2nd Int Hire 20 12 10 13 Cultural fit Skills confirmation Deep match Practical test Screening Interviewing
  • 14. What is Video Screening? Bold, high volume Video 1st Int 2nd Int Hire 20 13 Deep match Screening Interviewing Interest, skills confirmation, practical test
  • 16. Benefits of Video Screening Saves Time
  • 17. “ How you will benefit? What recruiters say It's an extra screening tool for us that lets us get to know that person better before we invite them along. We're not wasting time on people who on paper look great but when we meet them aren't what we're looking for. If we had 10 video interviews we can review them in half an hour but to face to face... that's going to take... a lot of time out of peoples diaries. “ Kathryn Wildman Lead Recruitment Consultant
  • 18. Your candidates want this What our candidates say 15% 25% 13% 20% 21% Quick / saved time Convenient Great opportunity to show more of who I am Shows the company cares Innovative Other 93% of our candidates said…
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  • 25. Your candidates like this What our candidates say

Editor's Notes

  1. Full Simmons & Simmons video
  2. Show more of who I am
  3. Move this slide before the word cloud (intro presentation)
  4. 30 sec Vinspired video