Truth Campaign

1. nebula x

2. Teen vaping is getting out of control.
Fun packaging and
flavoring
Pocket size and
easier to hide
Peer pressure
amongst friends
It’s becoming
more accessible
to purchase

3. It’s becoming so addictive that
teens are using bathroom
breaks to hit the Juul.
To fight this, schools are closing bathrooms.

4. It's already become an epidemic.

5. Teenagers believe they are in control.

6. Show them a world without control.
the strategy.

7. The idea:
Create a JUUL
Mockumentary.

8. Kelso High is a fictional high school
that has recently shut down its
bathrooms in response to JUULers.
Through the eyes of a student reporter,
we’ll cover the JUUL epidemic as the chaos
unfolds throughout the school year.

9. Films

10. :30s Video Storyboard
CLOSE-UP on embarrassed
girl. “I.. I can’t take a sh*t.”
V.O.: Juul came out in 2017
and quickly swept the nation.
V.O.: But now it’s getting out of
control.
Juul came out in 2017
& quickly swept the nation.

11. :30s Video Storyboard
V.O.: Yesterday, Kelso High
closed their bathrooms
indefinitely.
Male student tries to open
door, but it’s locked with a sign
that says “closed due to Juul.”
PAN to left: Students stare and
laugh as they watch him soil
himself.

12. :30s Video Storyboard
PAN to left: Custodian realizes
what’s happened and throws
his mop to the ground in anger.
Reporter asks, “Why not
reopen the bathrooms?”
Principal answers, “I’d rather
have accidents than addicts.”
V.O.: Follow the shitshow at
@thetruthofkelsohigh
Follow the shit-show at
@thetruthofkelsohigh

13. 15s and 30s Video Ideas
● Interviews with students, staff, and faculty
○ Students in JUUL support group talk about how quickly they became addicted
○ School nurses discuss the harmful effects of vaping (& lack of bathroom access)
○ Anti-JUUL student protests
○ Student govt. campaigns to bring back bathrooms
○ Janitors on the verge of quitting
● Black market diaper dealer
● Student bouncer at Port-a-Potty
● BYO Bedpan/travel toilets
● April Fool’s Day - Teen diaper ads

14. Social

15. Social
0
To create this world, we can track daily updates
in real-time.
We can tap into student election posters
and running campaigns centered around
bathrooms.

16. Experiential

17. We’ll make the Port-a-Potty a place you want to go
Create a branded Port-a-Party bus and go on a tour to
middle schools, high schools, and festivals all over the
country.
Fact-filled Truth toilet paper delivered to schools
by the Port-a-Party bus.

18. Creative Recap

19. Films Social Experiential
Creative Recap

20. Thank you