This presentation is about service marketting of hotel industry which comes under hospitality service.it includes breif introduction of hotel and 7 P's of Hotel services

1. TABISH NISAR KHAN
MBA STUDENT
CENTRAL UNIVERSITY OF KASHMIR
khantabish7@yahoo.com
Topic:service marketting of hotel industry

3. Webster defines a hotel as, ´A building or institution
providing lodging, meals and service for the people’
Oxford defines a hotel as, ´An establishment providing
rooms & meals for the travelers & tourist’.

5. Products
Core services

6. Special services (Facilitating services)

7. Place
Place refers the accessibility of
products to the customers.
Favourable locations:
•Metropolitan cites.
•Business hubs.
•Tourist places.
•Heritage areas etc.

8. PROMOTION STRATEGY
• Advertising.
• Sales promotion.
• Personal selling.
• Public Relations.

9. PRICE
Generally pricing is based on seasons like
•Peak season
•Off season
•Shoulder season
Or class of guests like;
•Business class.
•Leisure class.
•Luxury class

10. Process
Guest
Booking
Check In Stay
Consuming
Service
Payment Check Out

11. People
•Managers
•Receptionists
•Chefs
•Attendants
•Bell boys
•Laundry servicemen
•Travel agents etc

12. Physical Evidence
The physical evidence of service includes
all the tangible representations of service
such as brochures, letterhead, business
cards, reports, signage, internet presence
and equipment
For example, in the hotel industry,
 Design,
 Furnishing,
 Lighting,
 Layout and decoration of the hotel
 Appearance
 Attitudes of its employees
Will influence customer perceptions of the
service quality and
experiences.