Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Service Marketing - Hospitality Industry
 The hospitality industry consists of land category of fields withinthe service industry that includes lodging, restauran...
 The industry is divided into sectors according to theskill-sets required for the work involved.Sectors include1. Accommo...
Hotel Management structure(a) departments of a limited-service hotel;(b)departments of a full-service hotel (under 500 roo...
Hospitality Service life cycleThis model proposes that hospitality products and services movethrough four successive stage...
Maturity reflects a stabilizing of size (sales, number ofemployees, etc.).The maturity stage may linger for quite a while,...
“4 P’s + 3 P’s = 7 P’s”1. Product2. Place3. Pricing4. Promotion5. Process6. People7. Physical Evidence
Physical Evidence Physical evidence refers to the environment in which the service isassembled and in which the seller and...
For example, in the hotel industry,   Design,   Furnishing,   Lighting,   Layout and decoration of the hotel   Appear...
“Process”
People people are all people directly (or) indirectly involved in the serviceencounter, namely the firms contact employee...
Promotion Hospitality Promotion includes all the ways available tomake services in the industry known to and purchased by...
Direct Marketing :A well-executed direct advertising campaign can prove a positive return oninvestment by showing how many...
Events & Press Kits Events can promote hospitality to a great extent. Events are attracted by both media and the public....
Media Services & Quality EvaluationMedia plays an important role in promoting hospitality industry to a greatextends.Artic...
Team 21.   Deep Patel2.   Gnana Praveen3.   Chitra4.   Deepak5.   Ganesh6.   Gagan
Hospitality services, D.G Vaishnav School of management ppt
Hospitality services, D.G Vaishnav School of management ppt
Hospitality services, D.G Vaishnav School of management ppt
Hospitality services, D.G Vaishnav School of management ppt
Hospitality services, D.G Vaishnav School of management ppt
Upcoming SlideShare
Loading in …5
×

Hospitality services, D.G Vaishnav School of management ppt

11,697 views

Published on

This is a power point presentation on the hotel services done by the students of D.G Vaishnav school of management for Service Marketing internals,

Published in: Education, Business, Travel
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I have always found it hard to meet the requirements of being a student. Ever since my years of high school, I really have no idea what professors are looking for to give good grades. After some google searching, I found this service HelpWriting.net who helped me write my research paper. The final result was amazing, and I highly recommend HelpWriting.net to anyone in the same mindset as me.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Hospitality services, D.G Vaishnav School of management ppt

  1. 1. Service Marketing - Hospitality Industry
  2. 2.  The hospitality industry consists of land category of fields withinthe service industry that includes lodging, restaurants, eventplanning, theme parks, transportation, cruise line, and additional fieldswithin the tourism industry. The hospitality industry is a several billion dollar industry that mostlydepends on the availability of leisure time and disposable income. A hospitality unit such as a restaurant, hotel, or even an amusement parkconsists of multiple groups such as facility maintenance, direct operations(servers, housekeepers, porters, kitchenworkers, bartenders, etc.), management, marketing, and human resources.
  3. 3.  The industry is divided into sectors according to theskill-sets required for the work involved.Sectors include1. Accommodation,2. Food and beverage,3. Meeting and events,4. Gaming,5. Entertainment and recreation,6. Tourism services, and7. Visitor information.
  4. 4. Hotel Management structure(a) departments of a limited-service hotel;(b)departments of a full-service hotel (under 500 rooms);(c) departments of a full-service hotel (over 500 rooms)
  5. 5. Hospitality Service life cycleThis model proposes that hospitality products and services movethrough four successive stages: creation, growth, maturity, anddecline.The time necessary to pass through the each stage varies. The model has been extended to describe individual hoteland restaurant firms and the entire hospitality industry as well,Creation is the initial stage when the new business (or) product isintroduced to the market. The majority of offerings do not make itpast this stage (i.e., a spicy Mexican restaurant in northern Maine). Itis during this period that the marketplace judges its initial value.Growth is marked by a rapid increase in size (volume of products soldsuch as the number of hotel rooms or when additional restaurantsbuilt).
  6. 6. Maturity reflects a stabilizing of size (sales, number ofemployees, etc.).The maturity stage may linger for quite a while, creating a cash cowfor the organization after it standardizes and streamlines operations.Decline occurs when the organization begins to shrink in size.Complete decline occurs when efforts to reenergize it fail or are notimplemented.Unlike a biological entity, firms may occasionally move backwardfrom decline through their own rejuvenating actions.
  7. 7. “4 P’s + 3 P’s = 7 P’s”1. Product2. Place3. Pricing4. Promotion5. Process6. People7. Physical Evidence
  8. 8. Physical Evidence Physical evidence refers to the environment in which the service isassembled and in which the seller and customer interact, combinedwith tangible commodities that facilitate performance orcommunication of the service. The physical evidence of service includes all the tangiblerepresentations of service such as brochures, letterhead, businesscards, reports, signage, internet presence and equipment.
  9. 9. For example, in the hotel industry, Design, Furnishing, Lighting, Layout and decoration of the hotel Appearance Attitudes of its employeesWill influence customer perceptions of the service quality andexperiences.Because of the simultaneous production and consumption ofmost services, the physical facility i.e. its services capabilitycan play an important role in the service experience.
  10. 10. “Process”
  11. 11. People people are all people directly (or) indirectly involved in the serviceencounter, namely the firms contact employees, personnel and othercustomers. Contact employees contribute to service quality by creating afavorable image for the firm, and by providing better service than thecompetitions. Service providers (such as hair stylists, personaltrainers, nurses, counselors and call centre personnel) are involved inreal time production of the service. They are the “service”. Much of what makes a service special derivesfrom the fact that it is a lived-through event.
  12. 12. Promotion Hospitality Promotion includes all the ways available tomake services in the industry known to and purchased bycustomers and clients. “Without proper promotion no industry can develop.” With vast experience in hospitality industries, goodpromotions help the industry to reach new customers-wherever they may be. There are different ways of promotion likeadvertisement, direct marketing, Events, Mediaservices, quality evaluation etc…
  13. 13. Direct Marketing :A well-executed direct advertising campaign can prove a positive return oninvestment by showing how many potential customers responded to a clearcall-to-action. mobile messaging  Outdoor advertising Email  Couponing Online Marketing  Community Marketing T.V ads  Voice mail marketing Tele marketing  Radio Ads Fliers  Direct selling Catalog distribution  Promotional letters
  14. 14. Events & Press Kits Events can promote hospitality to a great extent. Events are attracted by both media and the public. Hospitality concerns try to increase the attractiveness of events andthese events take place after evaluating specific target markets. Exciting events are conducted to promote the hospitality concern cangenerate a great deal of favorable media coverage. Every hospitality concern, whether it is a hotel, resort or spa, regardlessof its size should have its key features and unique qualities readilyavailable for the media. An effective press kit is very essential to make sure that theestablishment is known to the public. Thus events and press kits are veryfavorable for any industry by promoting them.
  15. 15. Media Services & Quality EvaluationMedia plays an important role in promoting hospitality industry to a greatextends.Articles in magazines, newspapers and in website can attract public .Theycan be placed in local media.Advertisements and news reported in television supports Hospitality and willhelp to gain the attraction of new customers.Every business in hospitality industry particularly hotels, resorts and spasbenefit from a fresh perspective.Quality evaluation rates every service and gives suggestions to improve theperformance of Hospitality Services.
  16. 16. Team 21. Deep Patel2. Gnana Praveen3. Chitra4. Deepak5. Ganesh6. Gagan

×