1. AMITY GLOBAL
BUSINESS SCHOOL Bhubaneswar
How social media is enhancing modern
day marketing and publicity
Student Name-Chandan Kumar Sahoo
Guide Name-Dr. Ashamayee Mishra
2. AMITY GLOBAL
BUSINESS SCHOOL Bhubaneswar
Introduction
Social media marketing has significantly transformed modern-day
life and the way businesses approach publicity. Here are some
ways in which social media marketing enhances modern-day life
and publicity.
Social media platforms offer sophisticated targeting options based
on demographics, interests, behaviors, and more. This enables
marketers to tailor their messages to specific audiences,
increasing the chances of engagement and conversions.
3. AMITY GLOBAL
BUSINESS SCHOOL Bhubaneswar
Internship Organization
• I did my internship at ashamaan foundation.
• Ashamaan foundation is an organization continuously
working for urban and rural women to save them from
highly epidemic diseases.
• And also focused on child health and education.
4. AMITY GLOBAL
BUSINESS SCHOOL Bhubaneswar
Objective of the Study
• Lots of women from rural and urban areas get ill
due to non availability of sanitary pads. So our
objective is to provide them sanitary napkins with
free of cost. For which it will be very much
beneficial for them and we will save them from
highly epidemic diseases.
5. AMITY GLOBAL
BUSINESS SCHOOL Bhubaneswar
Research Methodology
• By putting ads. On social media platforms we can a create a social media awareness of using of sanitary napkins and its
benefits. And how it saves their life from highly epidemic diseases. To generate the awareness we have to follow some
procedures.
• The project involves three key components:
• Production and Distribution: The project establishes a local production facility to manufacture high-quality sanitary
napkins. By employing sustainable and cost-effective manufacturing methods, the project ensures a steady supply of sanitary
napkins at affordable prices. Collaborations with local NGOs, community centers, and schools are established to efficiently
distribute the products, ensuring they reach women and girls in need.
• Education and Awareness: The project conducts comprehensive menstrual health education programs in partnership with
local healthcare professionals and educators. Workshops, interactive sessions, and informative materials are designed to
address the myths, taboos, and misconceptions surrounding menstruation. The goal is to empower women and girls with
knowledge about menstrual hygiene practices, product usage, and proper disposal methods. Additionally, the project focuses
on promoting open conversations about menstruation to foster supportive and inclusive environmens.
Sustainable Impact and Empowerment: The project aims to create sustainable impact and empower women by providing
income-generating opportunities. By training and employing women from disadvantaged backgrounds, the project not only
ensures the availability of sanitary napkins but also contributes to women's economic empowerment. These trained women
become advocates and ambassadors for menstrual health in their communities, spreading awareness and supporting other women
in managing their menstrual health effectively.
6. AMITY GLOBAL
BUSINESS SCHOOL Bhubaneswar
Results & Findings
• The project aims to address the critical issue of menstrual hygiene by providing accessible and affordable
sanitary napkins to women and girls. Recognizing the barriers and challenges faced by the rural and urban
communities, the project focuses on improving menstrual health, empowering women, and promoting overall
well-being.
• Improved quality of life for the targeted rural and urban women.
• Enhanced access to education, healthcare, clean water, and other essential services.
• Positive behavioral changes, such as improved hygiene practices, adoption of sustainable agricultural
methods, or responsible waste management.
• Improved literacy rates, educational opportunities, and empowerment, particularly among marginalized
groups.
7. AMITY GLOBAL
BUSINESS SCHOOL Bhubaneswar
Conclusion
• The ultimate goal of the project is to enhance menstrual health,
reduce the stigma surrounding menstruation, and empower
women and girls to lead healthy, dignified lives. By providing
accessible sanitary napkins, promoting education, and creating
sustainable opportunities, the project contributes to breaking
the barriers that prevent women from fully participating in
social, educational, and economic activities.
•
8. AMITY GLOBAL
BUSINESS SCHOOL Bhubaneswar
Learnings at the Organization
• Ultimately, learning within at Ashmaan foundation is not
just about individual development; it's about strengthening
the organization's overall capacity to create positive
change. By embracing learning as a fundamental aspect
of their operations, we can contribute more effectively to
the betterment of society.
9. AMITY GLOBAL
BUSINESS SCHOOL Bhubaneswar
Achievements at the Organization
• Through social media marketing by putting ads on
facebook , Instagram stories I collect donation from
indivisuals to achieve my target and also helps the
organization to fullfill the needs of sanitary napkins for
urban and rural women.
