Take communication with customers to a higher level of personalization and real-time interaction

1. TUATARA
PRESENTS

2. THE STORY ON HOW TO
MAKE YOUR CUSTOMERS HAPPIER

3. AND EARN MONEY IN THE PROCESS

4. SCENARIO 1

5. KEEP USING
FOR
40 PLN / 1 MB

6. WHAT IF…

7. You have been using
1GB weekly on
average. Activate
your roaming plan to
keep surfing abroad

9. THE FUTURE OF REAL-TIME MARKETING

10. WHAT IS AT STAKE?

11. ONLINE CONVERSION:
19.73%
REVENUE FROM
DIGITAL CHANNELS M/M:
+120% 1730.8%
ROI:
6 behavior–based segments
with 6 different
value propositions
social media
retargeting
real-time
event-based messaging
(low balance)

12. NOW TAKE RETIXA,
EXPOSE ITS API TO OTHER COMPANIES
And see what happens

13. SCENARIO 2

16. RETIXA exposed through
an API to other companies…

17. becomes a data monetisation platform

19. TASIL is an application of the most advanced
data monetisation model

20. by MIT Sloan Management Review
VALUE
PROPOSITION platform as a serviceinsight as a servicedata as a service
REVENUEPOTENTIAL
transformed
data
applied
data
VALUE IMPACT TO CUSTOMERS
enriched
data

21. In TUATARA we take a step
into the future…

22. and strive to introduce
the fourth data monetisation model.
Synergetic Data

23. REVENUEPOTENTIAL
VALUE
PROPOSITION platform as a service
multiple industry
platform as a service
insight as a servicedata as a service
applied
data
synergetic
data
VALUE IMPACT TO CUSTOMERS
enriched
data
transformed
data

24. ARE YOU READY TO HAVE IT?