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Reimagine business model
1.
© 2018 SAP
SEoranSAP affiliatecompany.All rightsreserved. No partof thispublicationmaybereproducedortransmittedinany form orforany purposewithouttheexpress permissionof SAP SEor an SAP affiliate company. Thesematerialsareprovidedforinformationonlyandaresubjectto changewithoutnotice.SAPoritsaffiliatedcompaniesshall not be liable forerrorsoromissionswithrespecttothematerials.SAP andotherSAPproductsandservicesmentionedhereinaswell astheirrespective logosare trademarksorregisteredtrademarksofSAP SE(or an SAPaffiliatecompany)inGermanyandothercountries.All otherproductandservice names mentionedarethetrademarksoftheirrespectivecompanies.Seewww.sap.com/copyright for additional trademarkinformationandnotices. OF BUSINESSES ARE LOOKING TO PURSUE NEW MARKET OPPORTUNITIESIN OTHER INDUSTRIES, IN THE NEXT FIVE YEARS2 60% 01 | Outcome based models 02 | Expansion into new industries and markets 03 | Digitization of products and services 04 | Competing as an ecosystem 05 | Shared economy 06 | Digital platform These models are not exclusive. Organizations will often deploy more than one model to add new revenue streams, which usually require different skillsets and capabilities. OUTCOME-BASED MODELS Movebeyondsellingproducts and services to delivering on measurable business outcomes.Thecustomer paysfor business outcomeor impact. EXPANSION INTO NEW INDUSTRIES & MARKETS Enterand disrupt otherindustriesor marketsby leveragingcoreassetsandcapabilities (customers, assets,intellectualproperty,etc.). 1. 2. FORECASTED SAVINGS OVER THE NEXT DECADE IN U.S. GOVERNMENT HEALTHCARE SPENDING FROM SUCCESSFUL OUTCOME-BASED PAYMENT MODEL1 $1 TRILLION INNOVATION EXAMPLE At Hoerbiger, compression technology is used to maximize natural resource extraction. The company is leveraging IoT to track operating performance of the equipment, proactively maintaining it and invoicing the customer. INNOVATION EXAMPLE Continental AG, primarily known as a tire company, is expanding into car services businesses by leveraging digital technologies and predictive capabilities to inform customers when they need to service their vehicles in a timely manner to avoid costly repairs. DIGITIZATION OF PRODUCTS & SERVICES Disrupt entirevaluechain by rethinkinghow products and services canbe deliveredfaster and at a lower cost. COMPETING AS AN ECOSYSTEM Digitaland seamlessconnectionsof products and servicesfromseveralcompaniesto deliver better outcomes for the end customer. 3. 4. EXPECTED ECONOMIC IMPACT OF 3D PRINTING OVER NEXT DECADE3 $900 BILLION INNOVATION EXAMPLE UPS is growing from being a package delivery company only to becoming a manufacturer of spare parts by establishing a 3D printing network. INNOVATION EXAMPLE Concur Technologies, Hertz and Nokia have created an intelligent, automated experience for business travelers — from car rental and payment, to integrated navigation and expense management – through an Internet of Things collaboration. ESTIMATED REVENUE FROM SMART CITY- RELATED INFORMATION AND COMMUNICATIONS TECHNOLOGY PRODUCTS AND SERVICES BY 20224 $977 BILLION 24+ SHARED ECONOMY Facilitatepeer-to-peer share or accessto underutilizedresourcesthrough a community-baseddigitalplatform. DIGITAL PLATFORM Monetizea large,captive community of users and customersby charging transactionfees and opening accessto marketers(for advertising, analytics,research). 5. 6. INNOVATION EXAMPLE Cohealo’s health systems share medical equipment across facilities to optimize speed, accelerate cash flow, and improve access to care. It tracks fleets of medical equipment and provides real-time updates to let hospitals know where the machinery is, its availability, and how much it is being used. INNOVATION EXAMPLE The Ariba Network hosts more than 3.3 million companies and conducts ~$1.9 trillion in business commerce through the digital platform. POSSIBLE INCREASE OF AUTOMOTIVE REVENUE POOLS, ADDING UP TO $1.5 TRILLION, WITH SHARED MOBILITY AND NEW BUSINESS MODELS5 30% VIRTUAL COMMUNITIES WITH MORE THAN 100 MILLION ACTIVE USERS6 Sources: 1: McKinsey 2: Accenture 3: AT Kearney 4: Strategy Analytics 5: World Economic Forum 6: Wikipedia Digital is impacting every industry. Companies need to redefine customer experience and rethink what they do, how they do it, and who they do it for. Business model innovation must be at the core of every CEO’s agenda to thrive in the digital world, and the organization needs to align on a clearly defined goal and strategy. We studied the most prevalent and effective approaches used by digital leaders and found six innovative digital business models that are making a difference. A Business Model is defined by the following characteristics: • Value proposition and how it is delivered to the target customers. • Innovative ways to make money and maximize shareholder value. • Core competencies and assets needed to create competitive advantage. • Strategic suppliers and partnerships critical to a successful business. • External market forces and regulations that could impact the business. BUSINESS MODELS DRIVEN BY DIGITAL TECHNOLOGIES Navigating your company in today’s new reality Reimagine Business Models DIGITAL INNOVATION DEMYSTIFIED
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