My portfolio for a career.

1. CREATIVE &
BRAND
DIRECTOR
PORTFOLIO
ABOUT ME
TANAPISIT PACHARAPONGPAKDEE

2. “
”
BEFORE YOU CAN HAVE
HAVE A SHARE OF MIND
A SHARE OF MARKET, YOU MUST

3. ธนพิสิฐพชรพงศ์ภักดี (นก)
2508/76 DinDaengRoad, Kaeng DinDaeng,
Khet DinDaeng, Bangkok 10400
083 898 6868
nok.tanapisit@hotmail.com
https://www.linkedin.com/in/tanapisit-
pacharapongpakdee-149b7619/
TANAPISIT PACHARAPONGPAKDEE
BRANDING SPECIALIST
BUILDING BRANDWITHPURPOSE
BRANDCONSULTANT
BRANDDIRECTOR
CREATIVE DIRECTOR
NAME IN THAI

4. THAMMASAT UNIVERSITY RANGSIT,
YEAR : 1992 – 1994
SUAN SUNANDHA RAJABHAT
UNIVERSITY, BANGKOK, THAILAND
YEAR : 2006 – 2007
PRATHUMTANEE, THAILAND
EDUCATION
Bachelor’s Degree Of Communication Art
Certificate Of MBA

5. > Leo Burnett Thailand | Art Director
> Dai-ichi Kikaku Thailand | Art Director
> Lowe Lintas Thailand | Art Director
> TBWA Thailand | Art Director
> Ogilvy & Mather Advertising Thailand | Creative Director
> Sripratum University | Lecturer
> HONDA | Visiting Professor, Lecturer, Director of Marketing Plan’s Project for
Universities Around the Country
> Modern Cass International Cosmetic | Advertising Manager
> Good Company Limited | Brand Director
> WP Creation Group | Creative Director
> Hvidsten Group | Brand Manager
> 35Line Innovation | Business Idea Manager & Business Development Manager
> Tangram Strategic Consultant | Business & Branding Consultant
> FM 104.5 Travel Radio | Branding Recipe Program
> Dr.CBD.Co., Ltd. | Branding and Marketing Strategies Directors
EXPERIENCE
MR. TANAPISIT
PACHARAPONGPAKDEE

6. OUR CLIENTS
EXPERIENCE WORKING WITH BRANDS

7. TRAINING | SEMINAR | WORKSHOP
Courses : Blue Ocean Strategy, Retail Strategy., Low Cost Marketing., CEO Leadership to Success., Think outside the box IMC to Success., Competitive Advantage., IMC
Another Touch Beyond Screen., Branding is Unique and Different., CRM Strategy., Display Management., The Corporation Of Design., E – Commerce for Business., Cost
Reduction is Profit Increased., Thailand’s Most Admired Brand, Why We Buy? How to be Number 1., Generation to Brand Building., Advance Integrated Strategy., How
to Win the Battle!?!., Business Development on Cloud Computing with Technology 3G., IMC Now and Next., Build Competitive with Advantage Creativity., Instant Wealth
Sales and Marketing Techniques to Generate Sales Urgent : Instant Wealth Strategy, Marketing Strategy : Joint-Venture Strategy, Communication Strategy : Advertising
Strategy, Sales Strategy : Acquisition Strategy : Contact Existing Customers Keep Coming Back for Repeat Purchases and Up Sell Cross Sell At the Point of Sale,
Acquisition Strategy : Bundling Product and Service, Acquisition Strategy : Follow-up Telemarketing, Acquisition Strategy : Down Selling, Acquisition Strategy : Lifetime
Customer, Blueprint for Success : Planning to Execution Intensive Program., Super Leadership, Situational Leadership, Strategic Management Global and Negotiations
International Business, Treasury Management International, The International Market, Branding in International Markets and Global Product Quality, The International
Entrepreneurship and Innovation, Import – Export System, Access to Foreign Markets, International Business Law and AEC., Thailand’s Brand Roadmap Branding
Strategy., Identity SMEs Thailand's Creative Economy., IMC for Brand Building., HR Management The Concept of White Ocean Strategy., Marketing Strategy Social
Network and Remove the Code Online Business... How Successful?, Creativity, the Success to Design., Developing Leadership Skills., 21st Century Brand Management :
Growth & Profitability by Dr. Kevin Lane Keller., Creative Power for SMEs Thailand., Creative Unfold, Bangkok 2011., How to Brand Building Financial Institutions and
Consumer Liking., Big Brand Big Idea, Great Brand of Creativity that Great., Before & After Born to Brand., Entertainment Marketing, Entertainment via Branded
Content, Entertainment via Event Marketing., Business Development Roadmap of Business Consultants Recommend a Service Provider Towards AEC, Innovation Grand
Map Case Study., Strategic Thinking of Good Company., Training & Workshop Creative Branding to AEC, Branding DNA, Brand Touch-Points, Digital Branding via Mobile
Device and Social Media., The Future Management for Entrepreneur, Roadmap and Business Model Canvas., Balance Score Card (BSC), Business Network +
Negotiation, HR for SMEs, Strategy for SMEs, Digital Marketing for SMEs, Cost Management, Exhibition Participation., Premium Brand Building Strategies, Marketing
Strategy, Brand Management, Digital Marketing, Sales Management & Distribution., The Secrets to Successful Restaurant Chain (SSRC) : Business Model, Brand
Building, Marketing for Restaurant, Digital Marketing and Technology, Stock and Menu Management, Team Management, Place Analysis and Negotiation, Cost and
Investment Management., Franchise 360 Degree to AEC, Secret Innovation of Korea, Digital Marketing for Entrepreneur, Business Model Canvas for Biz Owner.,
Innovative Entrepreneurs : Shape Your Ideas (Value Creation and Consumer Insight), STP Analysis, Brand Value Creation, Price Strategy, Digital Marketing and Brand
Media, Business Model Canvas., Advance Creative Marketing DBD – ACM : New Way Marketing Strategy, Creative & Innovation Thinking, Innovation Marketing, Design
Service Innovation, Creative Digital Marketing, Packaging Design & Strategy, Headstand Marketing, Entrepreneurial Spirit, Entrepreneurial Startup, Creative/Innovative
Thinking, Design Thinking, Service Thinking, Lean Startup/Lean Canvas, Value Proposition Canvas, Marketing 4.0, Branding 4.0, Consumer Insight, CEO Branding, CRM
for SME 4.0, Lean Non-Technopreneur Workshop : Design Think, Lean Startup, Innovate Business Model, UX Design, Software Development Process, Programmer & IT
Specialist, Digital strategy to conquer the market, How to use Social Media for reputation, Branding to customers mind with content, 4 Steps to Re-Branding Success, 3
Branding Techniques Online NPP, Implanting Brands into Digital and Designing Brand Architecture, Enhance E-Commerce for Business, Open Innovation X Design
Thinking, Personal Branding, etc…

8. MY MASTER
{
Branding & Marketing & CRM & Graphic Design

9. DR. SIRIKUL LAUKAIKUL – BRAND BUILDER
MR. THANYAWAT CHAITRAKULCHAI - MARKETER
DR. KRIENGSIN PRASONGSUKARN - MARKETER
MR. SOMCHANA KANGWARNJIT – GRAPHIC DESIGNER

10. MR. RATI PANTHAWI – MARKETER & BRAND BUILDER
MRS. WARATDA PHATHARODOM – CRM MARKETER
MR. WITAWAT JAYAPANI - MARKETER & BRAND BUILDER
MR. DOLCHAI BOONYARATAVEJ - BRAND BUILDER
MR. PIYACHART ISARABHAKDEE - BRAND BUILDER 4.0

11. BRAND BUILDING
Brand Purpose, Brand Positioning,
Brand Attributes, Brand Promise,
Brand Personality/Identity,
Brand Culture, Brand Awareness,
Brand Preference, Brand Loyalty,
Personal Branding, CEO Branding
COMMUNICATIONS
How to generate great ideas,
Customer Insight, Creative Idea,
Customer Journey,
IMC : Online & Offline
MARKETING
Marketing Strategy, Winning Strategy,
Customer Insight, Segmentation,
Targeting, Marketing Positioning,
Personalization Mkt, Big Data,
CRM, CEM, CSR, CSV, Etc.
MANAGEMENT
Business Model, Business Plan,
Corporation Of Design,
Corporation Culture Of Design,
CEO Branding, Training,
Crisis Management,
Presentation, Etc.
MY EXPERTISE

12. BRAND
STRATEGY
BUSINESS
STRATEGY
SEGMENTATION
& TARGETING
MARKET
POSITIONING &
JOB TO BE DONE
PRODUCT &
SERVICE
DEVELOPMENT
MARKETING
STRATEGY &
PLAN
FINANCIAL
ANALYSIS
§ Grand
Purpose
§ Brand Model
§ Brand Identity
§ Brand Equity
Monitoring
§ SWOT
§ Define Vision
& Missions
§ Business
Model
§ BMC
§ Sustainability
Strategy
§ Market
Analysis
§ Competitive
Analysis
§ Segmentation
§ Targeting
§ Perceptual
Mapping
§ Prioritize
Customer
Needs
§ Definition of
Offering (Job
To Be Done)
§ Design
Thinking
§ R&D
§ Production /
Operation
Excellence
§ R&D
§ Marketing
Strategy
§ Digital /
Hybrid
§ 4P Strategy
§ Launching
Plan
§ Financial
Model
§ Cost Structure
§ Revenue
Structure
§ Financial
Management
BUSINESS PLAN
STRATEGIC MARKETING PLAN
SCHEMATIC TACTICAL
SUSTAINABILITY PURPOSE & BRAND INFLUENCE
MONITOR / EVALUATE RESULTS / REVISE
Credit : Dr.Sirikul Laukaikul

13. I BELIEVE IN
THE HUMAN INSIGHT
AS THE BEST WAY TO APPROACH TO
THE CONSUMERS MIND

14. {
Online & Offline Advertising
SESSION 1
THE CUSTOMER’S EYES TO WATCH
OF MARKETING TO CREATE IDEAS TO STOP
ADVERTISING WORK THAT PRESENTS THE SELLING POINT

15. Mali UHT “Start a diet with MALILOW FAT”: Mag Ad | Poster
MY WORKS
ADVERTISING EXPERIENCE

16. KFC “Family Party Bucket”: TVC | Poster
MY WORKS
ADVERTISING EXPERIENCE

17. KFC “Claypot Rice”: TVC | Mupi | Poster
MY WORKS
ADVERTISING EXPERIENCE

18. Milo “Swimming” : TVC
MY WORKS
ADVERTISING EXPERIENCE

19. Singha 70th “Mango”: TVC
MY WORKS
ADVERTISING EXPERIENCE

20. Singha 70th “Shark”: TVC
MY WORKS
ADVERTISING EXPERIENCE

21. CP : TVC
MY WORKS
ADVERTISING EXPERIENCE

22. Signha Soda “Sparkling Water” : Mag Ad
MY WORKS
ADVERTISING EXPERIENCE

23. Cellox “Clean Up The World”: Mag Ad
MY WORKS
ADVERTISING EXPERIENCE

24. EPSON VideoProjector “Exciting in Your Home”: Mag Ad
MY WORKS
ADVERTISING EXPERIENCE

25. Central Plaza “Give of Love Festival”: Poster | Press Ad
MY WORKS
ADVERTISING EXPERIENCE

26. KFC Puf, Claypot Rice : Maag Ad | Poster | Mupi
MY WORKS
ADVERTISING EXPERIENCE

27. Nestle Yoghurt “Low Fat”: Poster | Mag Ad
MY WORKS
ADVERTISING EXPERIENCE

28. Nestle Yoghurt “Low Fat”: Mag Ad
MY WORKS
ADVERTISING EXPERIENCE
Nestle Orange Juice “Refreshing from Inside”: Poster | Mag Ad

29. Ponds “Show Your Skin”: Mag Ad
MY WORKS
ADVERTISING EXPERIENCE

30. East Water “Water Quality toSocial Services”: Poster | Mag Ad
MY WORKS
ADVERTISING EXPERIENCE

31. TOC “Create Innovative Product”Mag Ad | Poster
MY WORKS
ADVERTISING EXPERIENCE

32. TOC “Create Innovative Product”Mag Ad | Poster
MY WORKS
ADVERTISING EXPERIENCE

33. SPY Wine Cooler “Life is not hard” : Ambient (Stickers)
MY WORKS
ADVERTISING EXPERIENCE

34. Smint “When you not have opportunity brush your teeth”: Lift | Floor Sticker | Tray Sticker | Telephone Smell Sticker
MY WORKS
ADVERTISING EXPERIENCE

35. Top Super Market – City Market – Market Place : Poster | Bus Side | BTS Billboard
MY WORKS
ADVERTISING EXPERIENCE

36. Top Super Market – City Market – Market Place : Poster | Bus Side | BTS Billboard
MY WORKS
ADVERTISING EXPERIENCE

37. Hatari TurboFan “Maximum Wind Power” : Mag Ad
MY WORKS
ADVERTISING EXPERIENCE

38. Department of Mental Health “Bad Word is Lethal Weapons”: Poster | Mag Ad | Ambient
MY WORKS
ADVERTISING EXPERIENCE

39. Department of Mental Health “Bad Word is Lethal Weapons”: Poster | Mag Ad | Ambient
MY WORKS
ADVERTISING EXPERIENCE

40. DCASH : Magazine Ad | Poster
MY WORKS
ADVERTISING EXPERIENCE

41. Lifeford Paris – Vern : Magazine Ad | Direct Mail
MY WORKS
ADVERTISING EXPERIENCE

42. PTT : Event PTT Group’s moving toward SSHE Excellence
MY WORKS
EVENTORGANIZEREXPERIENCE

43. MY WORKS
EVENTORGANIZEREXPERIENCE
Second Plus “Premium Used Furniture From Japan” : Booth Design
Student Loan Fund (กยศ) “Ignited The Future Children” : Booth Design

44. Meditop Staff Party : Event | Ambient (Lift) | Poster
MY WORKS
EVENTORGANIZEREXPERIENCE

45. SCG “Young Talent” : Event | Display | Ambient (Lift, Stairs)
MY WORKS
EVENTORGANIZEREXPERIENCE

46. Sanook Browser App “The Fun Does Not to Wait” : Facebook | Interactive Banner | In Train (Bulk Head) | Ambient (Floor Sticker, Lift)
MY WORKS
DIGITAL MKT EXPERIENCE

47. Sanook Browser App “The Fun Does Not to Wait” : Facebook | Interactive Banner | In Train (Bulk Head) | Ambient (Floor Sticker, Lift)
MY WORKS
DIGITAL MKT EXPERIENCE

48. Sanook Browser App “The Fun Does Not to Wait” : Facebook | Interactive Banner | In Train (Bulk Head) | Ambient (Floor Sticker, Lift)
MY WORKS
DIGITAL MKT EXPERIENCE

49. Sanook Browser App “The Fun Does Not to Wait” : Facebook | Interactive Banner | In Train (Bulk Head) | Ambient (Floor Sticker, Lift)
MY WORKS
DIGITAL MKT EXPERIENCE

50. Sanook Browser App “More Fun” : IMC | Facebook | Interactive Banner | In Train (Bulk Head) | Ambient (Escalator) | BTS Display
MY WORKS
DIGITAL MKT EXPERIENCE

51. MY WORKS
DIGITAL MKT EXPERIENCE
Sanook Browser App “More Fun” : IMC | Facebook | Interactive Banner | In Train (Bulk Head) | Ambient (Escalator) | BTS Display

52. {
Business Plan & Business Model & Brand Model &
SESSION 2
BRAND STRATEGIE/DNA/MODEL WORK FOR ENTREPRENEURS
Service Design & Content Design

53. Old Logo New Logo + New Slogan
MY WORKS
BRANDING EXPERIENCE
Monkey Club : Corporate Branding | Logo | Slogan | Tray Met | Direct Mail | Leaflet | Origami

54. Monkey Club : Corporate Branding | Logo | Slogan | Tray Met | Direct Mail | Leaflet | Origami
MY WORKS
BRANDING EXPERIENCE

55. Monkey Club : Corporate Branding | Logo | Slogan | Tray Met | Direct Mail | Leaflet | Origami
MY WORKS
BRANDING EXPERIENCE

56. Outside Inside
Real Banana
Wrapped and Mail
Monkey Club : Corporate Branding | Logo | Slogan | Tray Met | Direct Mail | Leaflet | Origami
MY WORKS
BRANDING EXPERIENCE

57. LogoDesign : Logo
MY WORKS
BRANDING EXPERIENCE

58. MY WORKS
BRANDING EXPERIENCE
Little SiamRestaurant “Business Plan Award”: Powerpoint Presentation

59. Little SiamRestaurant “Business Plan Award”: Powerpoint Presentation
MY WORKS
BRANDING EXPERIENCE

60. The Grand Oriental Pattaya “Brand Strategy”: Powerpoint Presentation
THE GRAND ORIENTAL
BRAND STRATEGY
MY WORKS
BRANDING EXPERIENCE

61. The Grand Oriental Pattaya : Corporate Brand | Product Brand | Logo | Slogan | Mag Ad | Billboard | Online
MY WORKS
BRANDING EXPERIENCE

62. KK Project “Museum Ideas Khon Kaen”: Powerpoint Presentation
Project
KK
brand strategy
MY WORKS
BRANDING EXPERIENCE

63. Retirement Home “Brand Strategy”: Powerpoint Presentation
STRATEGY GUIDELINE
RETIREMENT HOME
MY WORKS
BRANDING EXPERIENCE

64. 35 Line Group “Corporate Culture of Design”: Powerpoint Presentation
CORPORATE CULTURE
OF DESIGN
35 LINE GROUP
MY WORKS
BRANDING EXPERIENCE

65. Cordyceps “Brand Strategy”: Powerpoint Presentation
CORDYCEPS
BRAND STRATEGY
MY WORKS
BRANDING EXPERIENCE

66. New House Project, Anantara “Brand Strategy”: Powerpoint Presentation
BRAND
MODEL
NEW HOUSE
PROJECT
MY WORKS
BRANDING EXPERIENCE

67. American Motors Chiang Mai : Brand Building Strategy, Seminar & Workshop
MY WORKS
BRANDING EXPERIENCE

68. American Motors Chiang Mai “Brand Strategy”: Powerpoint Presentation
MODEL
BRAND
AMERICAN
MOTORS
MY WORKS
BRANDING EXPERIENCE

69. American Motors Chiang Mai “Business Model Canvas”: From Branding toBMC
MY WORKS
BRANDING EXPERIENCE

70. SINCERIO Coffee Business Solution “Brand Strategy” : Powerpoint Presentation
MODEL
BRAND
SINCERIO
MY WORKS
BRANDING EXPERIENCE

71. SINCERIO Coffee Business Solution “Business Model Canvas” : Powerpoint Presentation
MODEL
CANVAS
BUSINESS
SINCERIO
MY WORKS
BRANDING EXPERIENCE

72. SINCERIO Coffee Business Solution “Service Design” : Powerpoint Presentation
SINCERIO
SERVICE
DESIGN
MY WORKS
BRANDING EXPERIENCE

73. SINCERIO Coffee Business Solution “Content MKT Design” : Powerpoint Presentation
SINCERIO
CONTENT
MARKETING
MY WORKS
BRANDING EXPERIENCE

74. VooDoo Cafe : Brand Building Strategy, Seminar & Workshop
MY WORKS
BRANDING EXPERIENCE

75. VooDoo Cafe “Brand Strategy”: Powerpoint Presentation
MODEL
BRAND
VOODOO
CAFE
MY WORKS
BRANDING EXPERIENCE

77. Zenniku “Brand Model & Brand Strategy”: Powerpoint Presentation
MODEL
BRAND
ZENNIKU
MY WORKS
BRANDING EXPERIENCE

78. Zenniku “Brand Model & Brand Strategy”: Website | Mobile
MY WORKS
BRANDING EXPERIENCE
https://zenniku2021.wixsite.com/zenway

79. Zenniku : Films for Facebook | Instagram | Youtube
MY WORKS
BRANDING EXPERIENCE

80. MY WORKS
BRANDING EXPERIENCE
Zenniku : Films for Facebook | Instagram | Youtube

81. MY WORKS
BRANDING EXPERIENCE
Zenniku : Films for Facebook | Instagram | Youtube

82. MY WORKS
BRANDING EXPERIENCE
Zenniku : Films for Facebook | Instagram | Youtube

83. Dr.Orawan Holistic Institute : Brand Building Strategy | Seminar & Workshop
MY WORKS
BRANDING EXPERIENCE

84. Dr.CBD.Co., Ltd. : Powerpoint Presentation Brand Building Strategy | Brand DNA | Brand Personality/Identity | Brand Architecture/Portfolio | Service Designs
MY WORKS
BRANDING EXPERIENCE
STRATEGY
BRAND
DR.CBD

85. Dr.CBD.Co., Ltd. : Films for Facebook | Instagram | Youtube
MY WORKS
BRANDING EXPERIENCE

86. {
Guest Speaker & Lecturer
SESSION 3
FOR ORGANIZATIONS, AND BRAND-BUILDING WORK FOR
PRESENTATION ON BRANDS AND BUSINESSES, TRAINING AND SEMINARS
FOR UNIVERSITIES ACROSS THE COUNTRY, A GUEST STAGE
JUDGING JUDGES ON THE MARKETING PLAN AND EVENT CONTEST
LECTURER ON HOW TO MAKE A MARKETING PLAN AND
COMMUNITY DEVELOPMENT TO DEVELOP OTOP PRODUCTS

87. AP Honda : Lecturer, Director of Marketing Plan for Universities Around the Country
MY WORKS
SEMINAR & WORKSHOP

88. Suan Sunandha Rajabhat University & University of the Thai Chamber of Commerce : Guest Speaker
MY WORKS
SEMINAR & WORKSHOP

89. Ocean Glass PLC. : Guest Speaker | Training | Workshop
MY WORKS
SEMINAR & WORKSHOP

90. DBD, The Restaurant Association, Training BMC/Branding for SMEs, Travel RadioFM104.5 : Guest Speaker | Training | DJ
MY WORKS
SEMINAR & WORKSHOP

91. โครงการพัฒนาผลิตภัณฑ์วิถีชุมชนร่วมสมัยส่งเสริมการกระจายรายได้ในชุมชน จังหวัดร้อยเอ็ด : Training | Design Thinking Process
MY WORKS
SEMINAR & WORKSHOP

92. {
Content Creator
SESSION 4
FACEBOOK PAGES AND BLOGS FOR ENTREPRENEURS
WRITING FOR BOOKS AND CREATING KNOWLEDGE CONTENT FOR

93. Create Book’s Content : Water Business
MY WORKS
CONTENT CREATOR

94. Content Creator : Facebook (ความรู้เรHองการสร้างแบรนด์ by BirdBrand), Blockdit (BirdBrand, Nok Creative Branding)
MY WORKS
CONTENT CREATOR
https://www.facebook.com/BirdBrandNokTanapisit
https://www.blockdit.com/birdbrand
https://www.blockdit.com/nokcreativebranding

95. OUR INSPIRATION
We believe in Brand Purpose, Consumer Insight, and
Creativity to create sustainable growth for our customers.
We are in the business of making our audience fall in love with
our customers' products and services. Just doing Trademarks is
not enough. Businesses must walk to reach Lovemarks in order to
be able to remain in the hearts of customers and continue to
grow in the future. We passionately believe in the power of
purpose and creativity that can make a difference and create
motivation to change the world for the better. OUR SOUL
Science + Art
OUR FOCUS
“Make your brand will be number one in the hearts of the
target group within three years”
FALLING IN
Lovemarks

96. CONTACT 2508/76 Din Daeng Road,
Kaeng DinDaeng,KhetDinDaeng,Bangkok10400
Email :nok.tanapisit@hotmail.com
Mobile :0838986868