Student Case Study: Pagna Dental Clinic
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by CamEd Student (Group 7) Somaviny Phy, Sok Sreypin, Chhun Ratanavivath, Veng Soksophea, Thasoeun
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Student Case Study: Pagna Dental Clinic
- 2. BUE-DE1 Group 7 TEAM MEMBERS: Chhun Ratanavivath Sok Sreypin Phy Somaviny Thasoeun Sotheathun Inn Tymeng Veng Soksophea
- 3. Company Background Brief description of the business Shared Value Business Targets Target customers Market served Innovation Social needs addressed Indicators of success, and future prospects Impact of Shared Value Approach Resources and competencies being built Platform created for further opportunities for growth Impact of the business on the local economy Impact on public services Collaboration with other companies and institutions Contribution to social progress and wellbeing
- 4. COMPANY BACKGROUND Location : - Toul Tompoung - Sorla (Planning) Company Name : Pagna Dental Clinic Business sector : Health clinic No. of Employee : 12 people Started year : 2009 Dr. Song Pagna
- 5. SERVICES General Dentistry and other services related to teeth care
- 6. SHARED VALUED BUSINESS TARGET High Income Middle Income
- 7. TARGET CUSTOMERS Targeting customer by 4 age's groups 5-18 Years Old 19-25 Years Old 26-45 Years Old 46-Over Years Old
- 8. MARKET VALUED Serving new and unserved market Advanced Dentistry High Standard Hygienic Experience
- 9. INNOVATION Mobile Application Purpose 1 To collect all the data of their previous patient and also use by the patient to book their appointment with the doctor. Purpose 2 Provide online consultation which is what their business is still working on. This will help the company become much stronger than other dental clinics.
- 10. SOCIAL NEEDS ADDRESSED Workforce Skills Providing working opportunities for fresh graduate dentish Health Sharing basic knowledge about dental care to local and especially to children at school Worker Safety Providing employee a comfortable working environment and basic health service to all staff Affordable Housing Providing living space for all staff
- 11. Become Number 1 in Cambodia Open other Branches across Cambodia
- 12. IMPACT OF SHARED VALUE APPROACH Building resources Expand the market Respond to employment opportunities for fresh graduates Establishing new branches
- 13. BUILDING COMPETANCES AND NEW SKILLS IMPLANT FULL MOUTH TRAINING SMILE DESIGN Launching new skills
- 14. PLATFORM FOR FUTURE GROWTH Entering the new market Profitability increase
- 15. IMPACT ON LOCAL ECONOMY Year 1 Year 2 Year 3 Year 4 40 30 20 10 0 Create Opportunity Provide opportunities to dentist Education Share basic knowledge about dental care to local especially to children at school, also equip other dentists with higher working experience and the ability of team working
- 16. IMPACT ON PUBLIC SERVICE Adopting New Technology Cost effectiveness Quality Accessibility Acceptability Procedure Implement Working Comfort Hygiene
- 17. Mutual Aid Memorandum of Understanding (MOU) Better brand recognition Better company's reputation Provide incentives for each others' customers Capture new markets COLLABORATION WITH OTHER COMPANIES AND INSTITUTIONS
- 18. Contribution in accessing to Basic Knowledge and Health and Wellness CONTRIBUTION TO SOCIAL PROGRESS AND WELLBEING