This presentation has fewer slides just to portray the ethical and unethical aspects of marketing. A presentation with fewer slides lets the audience listen to what you are presenting and this formula works. Give it a try.

1. THE BATTLE OF
ETHICAL V/S UNETHICAL
- Akhilesh

2. When the word ETHICS is embedded in Marketing
• Focusing not only how products benefits
customers but also how they benefit socially
responsible or environmental causes.
• Ethical marketing is not a strategy it’s a
philosophy.
• Prime focus on two deliverables:
1.) Business perspective 2.) Moral Perspective.
• Do they match the principles of fair trade.
• Fruitful insights on the topic can be drawn
from a masterstroke example that is
“Pride at workplace.” Companies that
follow are Boeing, Bank of Montreal,
JC Penney, Lenskart, Mirchi and Mime,
Bollant Industries, etc.

3. Lucrative Trap by Unethical Marketing Practices
• Unethical = Legal but not Ethical
• Destroys Customer Experience and Brand
Reputation.
• Making false, Exaggerated and Unverified
claims.
• Concealing the dark side.
• Using women as sex symbol for advertising.
• Demeaning references to races, age, sex or
religion.
• Brand wars.

4. THANK YOU