Location analytics and data enrichment help leaders make smarter decisions about everything from site selection, targeted marketing, and risk management to routing, resource allocation, and network optimization. Enriching data with contextual information and then analyzing that data from a location perspective reveals patterns and relationships not seen in charts and graphs. Precisely’s rich portfolio of location, business, and consumer datasets provides endless possibilities for enriching existing data for deeper insights. When combined with Spectrum Spatial’s analytics tools, this enriched data can uncover geographic relationships, trends, and patterns while solving complex geospatial problems. View this on-demand webinar to learn how to: • Enrich locations with contextual data in Spectrum Spatial • Analyze enriched data with Spectrum Spatial tools • Solve common business problems with location analytics

1. Location Analytics
and Data Enrichment
in Spectrum Spatial
Andy d’Andilly, Global Product Manager
Dave Mosher, Solutions Consultant
Angele Poirier, Solutions Consultant

2. Spectrum Spatial
What is it?
• Easy to use Enterprise Location Intelligence platform used
for location analysis, spatial data infrastructure
management and mapping.
• Enables users to visualize, analyze, edit, interpret,
understand and output data to reveal relationships,
patterns, and trends
Background
• ~1500+ Organisations worldwide
• 100+ partners globally
Impact
A critical application used by Business Users & GIS Analysts in
our largest targeted verticals - Telco, Financial Services,
Insurance, Retail, Banking and Government

3. Spectrum Spatial
Integrate Analyze Manage Extend

4. Pitney Bowes |
Application
Business
User
Executives
Public
Engagement
C:>….
Developers
GIS Knowledge
Worker
GIS Professional
GIS Power User
Spectrum Spatial
Extend
Integrate
Analyze
Manage
LI Portfolio, APIs &
Data
GIS Data
GIS
EnterpriseLocationAnalytics
Citizen Data
Scientist
Enterprise Location Analytics (ELA) Building Blocks
3rd Party APIs
& Data
GIS to Enterprise Location Analytics

5. Precisely Spectrum Spatial

6. Precisely Spectrum Spatial