1. DATA VISUALIZATION MEETUP
July 18, 2013

2. Platfora Company Overview
"We like Platfora's in-
memory approach, which,
when combined with a
strong visual exploratory
front end and some other
notable capabilities in
security and parallel
processing, holds appeal to
both business users and
data analysts.”
- Krishna Roy, 451 Research
KEY FACTS
Founded June 2011; based in San Mateo, CA
Raised $27.2M led by top Silicon Valley
investors including Andreessen Horowitz,
Battery Ventures, Sutter Hill Ventures, and IQT.
GA in March 2013 in v2.0; currently shipping
v2.3

3. Platfora software instantly transforms RAW DATA in
HADOOP into INTERACTIVE, IN-MEMORY
BUSINESS INTELLIGENCE. No ETL or data
warehouse required.
Introducing
Platfora

4. BIG DATA
BUSINESS
INTELLIGENCE
More than pretty visualizations
James Mulholland, @jwmulholland, #prettybigdata

12. Communication
Experience
Tool

15. Communication
Experience
Tool

16. Tapping into our perceptive abilities
PATTERNS TRENDS OUTLIERS

17. Putting in contextinformation

18. Making choices

19. visualization brings data to a
human level

21. HADOOP
Ad-hoc
analysis
Geolocation
Network Flow
Records
Public / Internet
Datasets
Sensor Logs
Social Graph
Web Access
Mobile App
Access
ERP Data
(Finance & CRM)
Customer
Demographics
Data Reservoir

24. Analyzing data requires iterative
refinement to find the signal in the noise

25. DEMO

26. “I saw the angel in the marble
and carved until I set him free”
Michelangelo

27. big data

28. big data
How big?

29. PETABYTE 1,000,000,000+MB

31. How to solve for BIG

32. ACCESS

33. Platfora alpha
Platfora current

35. ?

36. learning from discovery insights

37. Data-driven means having
“informed intuition.”
~Peter Skomoroch
Data Scientist, LinkedIn

39. keep people at the center

40. It will be
BIG

41. THANK YOU