Insights success the 10 fastest growing gis solution providers 18th dec 2017

The way of business solutions
December 2017
www.insightssuccess.com
Fastest Growing
10
The
Providers 2017
SOLUTION
GIS

Editorial
lthough, the term GIS dates from the mid-1960s, the previous couple
Aof years have seen an explosive development in the GIS industry. Late
Dataquest and Daratech overviews report that the yearly volume of the
GIS software business is presently worth several hundreds of millions of
dollars, ascending at around 35% every year, and including up to 100
distinctive software merchants.
Unlike more ordinary databases, the items and records in a GIS are identifiable
by area which implies that a GIS can bolster different sorts of geologically-
based analysis and recovery, and react to topographical inquiries. A GIS is a
data framework with geological access; a framework for input, stockpiling,
analysis and output of topographically referenced data. It is unmistakably
something more than a mapping framework, as a result of the accentuation on
analysis as opposed to display.
Be that as it may, the present variety of interests and disciplines in the field, the
assortment of software products accessible and the absence of a clear
intellectual center give an extremely confounding impression to the uninitiated.
The abilities of a GIS are characterized by the substance of its database and the
capacities which work on it. In the good old days, GIS changed hugely from
framework, however as the GIS business developed, a consensus has gradually
risen.
Similarly as with any data framework, it is fundamental to give routine
housekeeping capacities, including data input and storage. Since, the
information is topographically referenced; a GIS ought to have the capacity to
produce a map output. But, it can offer substantially more prominent power
than a simple automated mapping framework for two reasons: because of its
analytic functions, and due to the significance of connections between objects,
which are not huge in straightforward mapping.
At the highest level of abstraction, GIS is a rising science of spatial data. It
manages how to gather, incorporate, store, examine and show spatial data
within a digital environment, bringing up explicit issues which have already
implicit within spatial analysis, such as the estimation of the accuracy of spatial
data. It manages the hypothesis of spatial relationships and the portrayal of
geological variety inside formal models.
Over the long haul, much of our intuitive learning about the world is organized
spatially. The residential area a client is utilized widely in market research to
credit different qualities, especially from the total properties of the
neighborhood. Location is especially critical in retailing which serves the
requirements of a scattered populace from a couple of central locations.
GIS:
Spatially Learning
about the World
Abhijeet Parade

sales@insightssuccess.com
Database Management Steve
Technology Consultant Swapnil Patil
Circulation Manager Robert
Research Analyst Jennifer
Andy, David, Peter,
Kevin, John, Brian
Editor-in-Chief Pooja M. Bansal
Ariana LawrenceSenior Editor
Co-Editors
David Smith
Art & Design Director Amol Kamble
Co-designer Alex Noel
Visualiser David King
Business Development Manager Mike Thomas
Business Development Executives
Marketing Manager William
Nick Adams
Art Editor Vanshika Mittal
Picture Editor Vijaykumar Dudhbhate
Kaustav Roy
Managing Editor
Sourav
Abhijeet Parade
Poonam Yadav
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December 2017
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Mukherjee

Cover Story
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Developing Best
Technology and Solutions
for Water Utilities

ecent years have been some of the most exciting, as well as challenging for enterprises dwelling in
Rthe geospatial arena. As the influx of geospatial data grows exponentially, GIS systems are
becoming more powerful without compromising user-friendliness. Understanding that geographic
information plays a crucial role in building and maintaining profitable businesses and livable communities,
our goal with this special edition is to help enterprises find best-of-breed GIS solution providers.
The increased understanding of the value of spatial data has led to a huge surge in GIS providers who are
constantly innovating to utilize spatial data to the fullest. As the demand for geospatially-powered
applications grows substantially, GIS providers now offer solutions that can be more closely integrated with
enterprise IT systems. Amidst this slew of technology solutions that address the new paradigm of the GIS
industry, Insights Success Magazine, after much deliberation and evaluation, presents you “The 10 Fastest
Growing GIS Solution Providers 2017”. This special edition blends the thought-leadership from subject
matter experts with real stories on what selected vendors are doing for their clients.
Our cover story features a company committed to knowledge and innovation in information technologies
like satellite imagery and software, GeoSolutions Consulting, Inc. The company was founded in 2003 in
the city of Panama by Mr. Oscar Díaz with the purpose of developing geospatial information technologies.
Today, more than a decade later since its inception, GeoSolutions Inc. specializes in the use of remote
sensors, that is, in the acquisition of information about the territory and elements on it, from a sensor to the
distance.
Among others we have; BlackSky: Delivering Actionable Intelligence, 4DMapper: Democratizing
Geospatial Data, Hydro-Comp Enterprises: Developing Best Technology and Solutions for Water Utilities;
and sensewhere: World’s Leading Indoor Location Provider.
So flip on the folios for a comprehensive understanding of the available technologies, some important
executive acumen and a few excerpts on trends and technology from the editorial desk.
Building and Maintaining Profitable
Businesses and Livable Communities

A GIS Pioneer Committed to
Knowledge and Innovation

‘‘
‘‘
When you talk about GIS revolution, you need to look at
GeoSolutions Consulting, Inc.—a company committed
to knowledge and innovation in information technologies
like satellite imagery and software. GeoSolutions
specializes in Geographic Information Systems, Satellite
Images, Remote Sensing and Remote Sensing applied to
areas of natural resources, environment and public
services. GeoSolutions has a rich experience in the
design, development, and implementation of state-of-the-
art solutions that integrate geospatial technology,
information and communications satellites, seeking to
optimize workflows and reduce operating costs in an
innovative manner.
Its experience in the field and the international support it
possesses makes GeoSolutions one of the best GIS
solution providers and likewise gives customers enough
reason to choose its products. Its clients can be sure that
they will have the necessary support at all times to
implement their projects. GeoSolutions provides
specialized services in Survey of information (Satellite,
Aerial, LiDAR, field), Digital photogrammetry, Analysis
and image processing, Implementation of geospatial
data management and distribution platforms, Geospatial
data processing, and Training.
Solving Complex Problems in Effective, Fast and
Economic Way
GeoSolutions has the mission to help exploit the
available spatial information to solve complicated
problems in an effective, fast, and economic way. For the
same, the firm specializes in the use of remote sensors,
that is, in the acquisition of information about the
territory and elements on it, from a sensor to the
distance. The applications involve any field where the
Remember the good old days when your
geography instructor would give assignments of
finding the position on vital urban areas. She
would presumably never have set out to give a mind
boggling task like discovering plausible locales where
both the climatic and the soil conditions are good. Times
have changed and alongside it, the innovation. Presently
no one flips the pages of an atlas to look for “Patagonia.”
The trend is to embed an interactive CD into a PC and
find it. Yet, there are impediments in that, as one can’t
enquire the canny maps and dissect the showed maps.
Keeping in mind the end goal to take care of this issue
GIS was developed. From intuitive CD, individuals
moved to GIS. However, not all could manage the cost
of the use of GIS. Around a similar time, Internet was
quickly getting the creative ability of mainstream
researchers and blending Internet with GIS brought
about the following mechanical advancement – ‘Internet
GIS.’ The requirement for joining of the spatial
innovation with the Internet emerged basically in light of
the fact that it is a financially savvy innovation in which
the client does not need to spend on purchasing
programming or maintaining them. Moreover, Internet
has turned into a generally used device for simple access
and dispersal of data. For non-GIS clients, Internet GIS
has turned out to be a help as Internet carried with it an
easy to understand condition which anybody could
access and utilize. It has additionally been intended to
help all conceivable database so anybody can access and
additionally spread information.
Internet GIS resembles a typical platform for experts and
novices in mapping science field, giving them adaptable
devices to control the accessible map data and explore
different avenues regarding their realistic introduction on
the PC screen ultimately resulting in the generation of an
‘optimal’ map which can be utilized for delivering an
analogue output in the form of a paper map. Maps on the
Internet are realistic portrayals of the paper maps which
can be utilized to convey and examine geographic
information. Reconciliation of Internet and GIS is
causing a change from simple ‘graphical representations’
of paper maps to ‘interactive maps.’ These intelligent
maps have various instinctive tools to access and
associate with, to such an extent that the multi-
dimensional geographical data gave in the Internet help
map-users to effectively take an interest in not just
assessing the spatial information provided by Internet but
also picture the maps in accordance to the liking of the
guide client.

location and the location relationship between elements
are important.
Although geographic information systems have been in
the world market since the 1960s, it was in the mid-
1980s that they began to be implemented in a greater
number of activities. In our country, GIS technology is
made known and started to be used from the 90s. The
Geographic Information Systems (GIS) tools are used to:
Surveys and inventories, Digital photogrammetry,
Classification and interpretation of satellite images, and
Mapping. Geo Solutions knowing what client would
demand, goes beyond by offering a varied a range of
products and services that include different fields such as
Marketing, Geography, Logistics, Cartography,
Inventories, Cadastre, Civil engineering, Electrical,
Computer systems, Geology, Mining, Ambiente,
Communications, Construcción and Outside Plant
Management, Construcción Hydropower, Agricultura,
Seguridad Public, Bienes Estate, Banca, and others.
A Little History
GeoSolutions Consulting, Inc ., was founded in 2003 in
the city of Panama by Mr. Oscar Díaz with the purpose
of exploiting geospatial information technologies.
Engineer, Oscar Díaz has more than 15 years of
experience in the use of Geographical Information
Systems and Remote Sensing tools.
Today, more than a decade later since its inception,
GeoSolutions Inc. specializes in the use of remote
sensors, that is, in the acquisition of information about
the territory and elements on it, from a sensor to the
distance. The applications involve any field where the
location and the location relationship between elements
are important.
The satellite imagery that GeoSolutions provides are of
the highest quality and of optimal resolution.
GeoSolutions develops applications and sells the tools to
manipulate, process, organize, manage, and analyze the
images. The company has local and international
partners who have many years of combined experience
in developing solutions with the latest technologies
available in the market.
Innovation at its Best!
Geospatial Big Data is a living digital inventory of the
surface of our planet derived from over 5 billion square
kilometers of current and historical imagery and

information. This inventory enables you to find, count, and measure features of the Earth’s surface enabling data
analysis at a scale like never before.
Some of the GeoSolutions’ innovative products are listed below:
Ÿ Global Base Map: Access to Digital Globe base maps, build with high-resolution Digital Globe images.
Ÿ ERDAS Imagine: Process and manipulate geospatial data
Ÿ ERDAS APOLLO: WEB server, archive and catalog images of any kind, resolution and provider.
Ÿ LPS (Leica Photogrametric Suite): Use in photogrammetry. Efficiently transform the raw or unpolished images in
geospatial data accurate and reliable.
Ÿ GeoMedia: Comprehensive and dynamic GIS software.
Ÿ Planet Labs: Satellite monitoring suscription. View images of any place in the world at a weekly or daily rate.
Ÿ Google Maps API: Access to Google Maps tools and methods for mobile or desktop apps.
Among them, GBM is Digital Globe’s online service to allow the client to view or download their large archive of high
resolution images within the client’s area of interest. Whether you use it from a web browser, directly from your GIS
software, as a WMS service or even downloading them locally for further analysis; the provision of fresh information
of high resolution is infinite. It is ideal for clients that require immediate and frequent availability of images.
Moreover, Planet Labs’ constellation of more than 140 nano optical satellites, provide the ability to view or download
images taken every day anywhere in the world. Together with its online platform it is an effective monitoring service
for agricultural, environmental, infrastructure and many other applications that require the regular registration of a
territory.
Feedbacks that Motivate GeoSolutions to Continue Working for Clients
“The specialized services of GeoSolutions have served to be able to estimate accurate project costs long before starting,
the capacity and seriousness in the services provided is first world.” — Ing Alex Giralt, Coordinator of Strategic
Projects Division, ICE Costa Rica.
“Great quality of work !, They have been collaborators for more than 15 years and we know firsthand about the
responsibility and seriousness of this company, we hope to continue working with GeoSolutions Consulting many more
years.” — John Salcedo Peréz, Panama Canal Authority.
“The quality of the satellite images provided by GeoSolutions and the advice and training they have given us for more
than 10 years is really excellent, we are very pleased with the experience of working together.” — Eric Rámirez, Ing.
OEPI-UCR.

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ManagementCompany Name
1Spatial
1spatial.com
Claire Milverton
CEO
1Spatial is global leaders in managing geospatial data that works
with the customers to deliver real value by making data current,
automated,complete and consistent.
4dmapper
4dmapper.com
Robert Klau
Co-founder & CEO
4DMapper is an Australian technology company came into
existence to change the way people visualize, collaborate,
manage and deliver geospatial data.
BlackSky Global
blacksky.com
Jason Andrews
CEO
CARTO
carto.com
Javier de la Torre
Co-founder & CEO
CARTO is the location intelligence platform for turning location
data into business outcomes.
ESRI
esri.com
Jack Dangermond
Co-founder
ESRI is the global market leader in GIS and has helped
customers improve results since 1969.
GeoSolutions Consulting
geosolutionsconsulting.com
Oscar Diaz
Founder
GeoSolutions Consulting, Inc.is a company committed to
knowledge and innovation in information technologies like
satellite imagery and software.
Mapillary
mapillary.com
Jan Erik Solem
Co-founder & CEO
Mapillary is a passionate community of people who want to
make the world accessible to everyone by creating an image
representation of the world.
PolicyMap
policymap.com
Maggie McCullough
CEO
sensewhere
sensewhere.com
Rob Palfreyman
Founder & CEO
sensewhere offers users location intelligence deep inside buildings
through an automatic crowdsourcing technique, where available radio
frequency signals are measured and mapped and the resultant database
delivering accurate position by way of trilateration.
BlackSky is a subsidiary of Spaceflight Industries, which is at
the forefront of the geospatial industry with its cloudbased
geospatial intelligence service.
PolicyMap offers easy-to-use online mapping with data on
demographics, real estate, health, jobs and more in communities
across the US.
Hydro-Comp Enterprises
edams.com
Dr. Dinos Constantinides
Managing Director
Hydro-Comp Enterprises specializes in the provision of
Systems and Services to various Government, Municipal,
and Utility industries.
Brief

IoT
DECADES
BUSINESS
WILL BOOST
ECONOMYIN THE
NEXT
-By José Antônio Scodiero,
Director & Founding Partner of FAST COMPANY BRAZIL
The world of the Internet of Things promises to be
the main engine of the global economy in the next
years. In developing countries, such as Brazil, the
opportunities will be even bigger. Considering the size of
the local market and the pressing need that Brazil has in
increasing the innovation rhythm, technology usage and
development, the country can already be seen as a big
global player by companies from this sector. In this
moment, the more accurate motto for companies that want
to act or are acting in Brazil is “Innovate or Die.”
After a cycle of more than 10 years of continuous growth,
that put the country in evidence on the global landscape as
part of the select group of so-called BRICs (Brasil, Russia,
India and China) and that stressed even more its leadership
in Latin America, Brazil is now entering, in the past two
years, a moment of political tension that has reflected
directly in the economy. The moment now is of reviewing
and restructuring. But in spite of the perception of some
foreign executives and entrepreneurs that this is not a good
time to invest in the country, it is clear that Brazil had a
virtuous cycle of many years and reached a higher level. All
this indicates that, for sure, not all is lost. Far from it. The
time is for opportunities.
With the stabilization of the smartphone market, there’s a
great potential for the technology industry - especially in
the semiconductors area - in business involving connected
cars, agriculture, livestock, smart cities, among others. To
fully use this opportunities, it is necessary to understand in
which ways it is possible to develop the best technological
solutions to different regions. And the solutions to problems
from different countries can only be found locally.
Investing in the right time and in the right moment
Despite the low participation of Brazil in the
semiconductors industry, the country has a great potential to
use the Internet of Things and to develop in this sector. It is
a field in which no one has the advantage yet: we are,
theoretically, in the same level as United States and China.
Besides that, a chip to a sensor for IoT is cheaper and easier
to develop than one made for smartphones. Therefore, it is
less costly to invest in IoT.
Mentor’s Perspective
16 DECEMBER 2017 |

José Antônio Scodiero
Director - Founding Partner of FAST COMPANY
BRAZIL
With over 30 years of experience in areas like
information technology, personal computing,
semiconductors, entrepreneurship and startups,
José Antônio Scodiero has already acted as a high
level executive in several big and successful
international corporations like: IBM; Apple
Computer; OkiData, where he was president of the
Brazilian subsidiary, and more recently; AMD,
leader in the semiconductors segment, where he
held the position of Vice-President for the Latin
America region. José Antônio Scodiero is
graduated in Electronics Engineering with
specialization in hardware and microelectronics
and has an MBA in Corporate Administrations by
Fundação Armando Álvares Penteado (FAAP).
As an entrepreneur, he founded lots of startup
companies since the 90’s, having created his ﬁrst
company when he was only 24 years old. In 2009
he founded Fast Company Brazil, with the
objective of catapulting multinational
organizations, from sectors like digital technology,
semiconductors and software that are seeking to
install subsidiaries in the Brazilian and Latin
American markets. In 2010 he obtained the
certiﬁcation of Corporate Governance from the
Brazilian Institute of Corporate Governance
(IBGC) and started acting as a consulting advisor
in companies in 2011. In 2012, he became
president of the task force of semiconductors of
AMCHAM - American Chamber for Brazil and
USA. Still in 2012, Scodiero was also elected
Director of SBMICRO - Brazilian Society of
Microelectronics, where he remains until the end of
2016.
| DECEMBER 2017 17

In the technology world, the innovation chain has inverted itself recently, with the large domain of big multinational
companies giving space to startups and new entrepreneurs. This movement creates a pulverization of opportunities. It is no
longer something concentrated, in the domain of few big players like it used to be. There is space for companies from outside
the country and also for the appearance of new local players that can learn and develop their own systems and foment the
industry.
The technology giants, that lost a wave of opportunities that emerged with the mobile business (smartphones, tablets and
M2M), now are moving rapidly so they don’t miss out on the opportunities that the IoT segment will bring. There are several
examples in this direction and IBM is one of them, since its announcement, in December of 2015, to return to the consumer
electronics market, ten years after selling its computer division to the Chinese Lenovo. The problem is that there are a lot of
companies, big and small, repeating the same strategies in the search of its own space in the technology market. This needs to
change. The motto “Innovate or Die” also needs to be applied in the planning.
IoT as a transforming agent of an economy
As well as in great transformations of the past, the revolution caused by IoT will change the entire landscape of the career
scenario. It is estimated that in time, it will be possible to see 20 to 30 million jobs migrate, and some functions might
disappear, thanks to robotics, intelligent machines and artificial intelligence (AI), that will infiltrate in new corporate areas
and automate the positions that are repetitive and transitional.
But what it seems like bad news is in fact a readaptation, from work stations focused on operational to opportunities in areas
that demands data analysis, ability to solve problems, think creatively, innovate and work within a team. Nothing too distant
from the profile that today is comprehended as a good professional. It is an evolutionary movement, driven by technology.
If the job openings in operational work stations tend to drop, the opportunities to professionals that seek qualification and
even reinvention will grow a lot. It is a market that, according to IDC, will grow about US$1, 7 trillion until 2020. This
amount needs, and will be, shared among the professionals that manage to keep up with the demands of the market.
18 DECEMBER 2017 |

G
eospatial data plays an ever-
increasing role in decision
making and managing real
world assets and processes. However,
accessibility of the data has been
traditionally limited to highly trained
geospatial professionals, limiting its
value and adoption by enterprise and
the wider community.
In 2014, 4DMapper, an Australian
technology company came into
existence to change the way people
visualize, collaborate, manage and
deliver geospatial data. Its cloud-based
geospatial platform makes massive
amounts of geospatial data just a click
away on any browser without the need
for extra software or hardware.
Standing Tall and Tackling
Turbulence
4DMapper’s innovative approach
towards data management and
visualization challenges the status quo.
The 4DMapper cloud based platform
allows its customers to upload
geospatial data onto the cloud,
visualize it in 2D, 3D and even 4D (the
fourth dimension is time, a must-have
for monitoring change).
Once the data is uploaded on the cloud,
4DMapper lets users manage their data
in one place, making it easily
accessible to their clients via a browser
link. 4DMapper goes beyond data
management, by offering its customers
a set of efficient tools for interacting
with the data in the context of their
specific business workflows, making
data contextually relevant to their
operations.
When Two Geospatial Mavericks
Came Together
4DMapper was founded by two
Geospatial mavericks Adam Chabok
and Rob Klau. Back in 2013, they
came together in the drone sector,
where Rob operated a UAV mapping
company with a drone from the
company where Adam worked as
senior developer. While working, both
of them had independently seen the
gap and the difficulty in accessing and
mapping customers’ data.
Rob built his career as a surveying
professional on projects around the
world, including large control
networks, engineering, exploration and
several mapping projects. Throughout
his career, he developed
resourcefulness and innovation to
provide creative solutions. Rob’s
significant industry experience applies
in very practical ways to a broad cross
section of verticals in mapping and
engineering.
Adam brings the wealth of academic
and industry expertise with him. Both
Rob and Adam have degrees in
surveying, however Adam also has a
Masters in Photogrammetry and PhD
in Remote Sensing. He also owned a
satellite imagery company, and
contributed to leading photogrammetry
products and lead hardware & software
development teams in both manned
and un-manned aerial mapping
products.
A Platform that Enables Users to
Visualize, Share and Collaborate in
3D
4DMapper is all about democratizing
Geospatial, a platform that enables
users to visualize, share, and
collaborate in 3D. It’s not just an end-
to-end solution but a non-prescriptive
environment that adds value in all
aspects of geospatial data acquisition,
analysis and consumption. Nowadays,
end users have access to data like
never before. Different industry
verticals now use geospatial data as a
valuable part of their processes,
particularly with 3D models bringing
the real world to their desktops.
Verticals such as insurance, asset
inspection, government, and
agriculture are adopting geospatial and
need to have fast and easy access to
this resource with tailored workflows
to add to their productivity. With the
addition of the collaboration feature,
this becomes even more valuable. All
this without using any desktop
software or high-end hardware
requirements, just a web browser.
Future of GIS Solutions Industry
and 4DMapper
The company believes GIS industry is
moving quickly and 4DMapper is at
the heart of it. The explosive growth
will continue. Currently, the industry is
experiencing the “data deluge” with
incredible developments in hardware
for rapid data acquisition.
However, the problem is access to this
wealth of data. Traditionally, this
would mean powerful computers to run
expensive software, with data on a
hard drive in the mail. The key to
unlocking the value of the data deluge
is making it accessible to those that
need it, immediately accessible,
without any software. Physical
delivery of huge data is a thing of the
past. This is where GIS is heading, to
truly leverage the power of the cloud,
taking away any requirements for local
software or hardware, making any data
fast and immediately accessible, to
anyone.
4DMapper is a prominent player in
Geospatial. Industry verticals are the
primary focus for 4DMapper, seeing
where it adds value with final
deliverables, bringing geospatial data
and data derived from it to the people
who need it. Currently, the company is
working on building the ecosystem by
empowering its software and services
partners with fast 3D visualization,
making their products work well on the
cloud and providing more functionality
to end users. The company will
continue to grow its ecosystem by
connecting to more software and
services, offering win-win solutions for
everyone.
| DECEMBER 2017 21

be Customer-driven?
f Henry Ford had questioned people what they wanted, would they really
Ihave said ‘faster horses’?
In the realms of business and innovation, Henry Ford was one of the world’s
greatest innovators and a quotable aristocrat. Perhaps the most famous quote
credited to Ford goes: “If I had asked people what they wanted, they would have
said faster horses.”
But there are no such real evidences which could prove that Ford ever stated
this, but words applied to him still portray that true innovation is done without
customer input. Though one of the most successful capitalists in American
Customer ‘N’ovation
22 DECEMBER 2017 |

history had said it, it wouldn’t make
the proverb any more appropriate.
In fact, there is a possibility, that
customers might have told Ford
exactly what they wanted — explicitly,
a faster mode of transportation. They
might not have talked about the need
for a combustion engine, but that’s the
part of art and science of understanding
customer feedback.
The customers do not always know the
form factors that are available to them,
and that’s exactly where your
opportunity lies to innovate and cash
out your innovation as a businessman.
Clients often understand their problems
and communicate enough information
that you can use to grow your business.
Here are some insights on how to get
optimized customer feedback.
Enquire Thoroughly
Most of the times, customers know
what they want but are unable to
articulate it properly. So, you have to
ask precise questions that would allow
you to collect perceptions to be used
for your innovation. Studies show that
giving a client too many choices often
nets you poor and disorganized
feedback, but it’s also important to
give them the opportunity to bring up
something that you haven’t anticipated.
You should also ask about their
personal or business problems. Never
ask feature-based questions, if you are
selling and innovating with technology
for small businesses. Because, they
aren’t thinking about technology
features, they are more focused on
making money and saving time. So,
always ask questions around their
problem statement and then bridge the
gap with your talent and innovation.
Statistical Analysis of Numbers and
Behaviors
A trick to get more reliable feedback
indicators is to study the numbers and
behavior pattern of the client. If your
clients keep saying they love a product
in green, but instead, each time they
intent to buy blue, then always stick
with blue. Study your data and
behaviors persistently to make sure
that the customers’ words match their
actions.
Distinguish between Destructive
Critics and Constructive Critics
While it’s vital to consider all the
feedback, including the one from
online critics and also customer
services, you need to explore more into
who is giving that feedback. For
example, if you are receiving posts
about a problem, take a deep dig into it
and find out if it’s a real problem. If it
doesn’t exist, disregard it.
The same insight goes for wants. A
handful of individuals may go whiny
wheels for a personal want, but that
doesn’t signify that the broader base of
clienteles wants the same, so do more
research.
Also, keep a check on minions. These
are the same group of gofers that keep
probing for something or complaining
together. If such a thing is happening,
they might be just a co-dependent
group of trolls you need not worry
about. If you are observing different
patrons giving concerned response and
inputs around the same issues, that
would be considered more reliable
than many posts or inquiries from the
same group of people. The exception
to this could be when the group is
well-thought-out influential among
your customer base.
It’s always beneficial to solicit your
feedback through private surveys
instead of public ones so the vocal
minority doesn’t sway your
community.
Always Segregate the Relevant
Group
To get a broader scope of responses
and valuable feedbacks, reach out to
your best existing and desired target
customers. If you aren’t sure what and
how your customers think, select an
evocative number of people and ask
them. Surprisingly, customers are more
likely to provide you feedbacks if you
actually ask them. But, first assure that
they are true buyers of your product —
if the responders aren’t going to buy
your product, their responses would
neither help you nor them.
Conclusively, innovation could be
customer driven most of the times, but
we need to play safe and keep our
visions clear. Bag in all the
constructive criticism since without
criticism there’s no success and
innovation.
| DECEMBER 2017 23

We are on the brink of a
massive shift in the space
industry. The growing
commercialization and democratization
of space will bring new information
with incredible uses for every industry,
from energy and agriculture to finance,
defence, manufacturing, humanitarian,
and more.
BlackSky, a subsidiary of Spaceflight
Industries, is at the forefront of the
geospatial industry with its cloud-
based geospatial intelligence service.
The subscription service offers real-
time data, site monitoring analytics,
and both archived and on-demand
satellite imagery, providing
organizations with timely and relevant
insights about their vital global assets.
CEO, Jason Andrews launched
BlackSky in 2015 to make it easier for
more organizations to benefit from
global big data. “Soon, almost anyone
will be able to explore our world in
ways that would have never been
dreamed about 20 years ago,” says
Andrews. “With BlackSky,
organizations can, for the first time,
fuse satellite imagery with an array of
data services to better understand the
most critical issues.”
Andrews shares his experience with us:
Why was GIS chosen as the
preferred industry of service for
BlackSky?
BlackSky was founded with the goal of
transforming how we look at and
understand our planet. Nearly in real-
time, we are enabling organizations to
use geospatial data to derive answers to
questions such as: Are my employees
safe? What are my competitors up to?
Is there a natural disaster that has
disrupted my supply chain?
Before BlackSky, access to this kind of
timely and relevant data was a costly,
cumbersome, human intensive process
which prevented the vast majority of
organizations from taking advantage of
it. Now the data is one click away. We
believe every organization in the world
can benefit from this.
With the widespread adoption of
GIS technology, what are the
solutions, services or products that
set your company apart from your
competitors?
BlackSky has developed a new multi-
sensor global intelligence service —
think of it as the first “Bloomberg
Terminal for Space”— that allows
organizations to observe and
understand our world as events
happen.
It taps an ecosystem of the world’s
leading satellite providers and delivers
the content in one unifying enterprise-
scale platform. Our customers can
purchase imagery collected previously
(archive data) as well as task spacecraft
to observe or monitor specific
locations, either from BlackSky’s
constellation of 60 satellites or other
commercial satellite sources that are
part of the ecosystem.
For instance, imagine a construction
foreman, hedge fund manager or
infrastructure analyst who all want to
know what’s going on at a distant oil
refinery. They could point to the
location on a mobile phone and obtain
an image with supporting analytics
within 90 minutes.
We are also leveraging multiple data
sources including ground sensors,
news feeds, social media, internet-of-
things, and other emerging capabilities.
The platform uses machine learning,
predictive algorithms and natural-
language processing techniques to
triangulate relevant global events in
time and space. It analyzes this data
based on your preferences and alerts
you to critical events – so you can take
immediate action. By combining this
information with the satellite imagery,
any company is poised to make well-
informed decisions about global assets.
How has the journey been so far and
what were the initial struggles and
challenges BlackSky faced?
The industry in general has had to deal
with how to reduce costs, improve the
user experience, upgrade delivery
times and processes, develop analytics
capabilities and broaden access to
capital. BlackSky has not been immune
to these challenges.
To make geospatial intelligence
consumable to commercial entities, we
have had to strip out the layers of
complexity and cost, and leverage the
cloud and other emerging technology.
These steps have made it easier and
more affordable for private entities to
access and use our geospatial service.
What benefits do your clients gain in
doing business with BlackSky?
BlackSky is transforming how we look
at the world in near real-time by
bringing together data sources, satellite
imagery and breakthrough analytical
solutions to create a revolutionary,
easy-to-use online service.
Plus, we will provide high-resolution
images not only faster than other
companies — a couple hours versus
days or weeks — but at a tenth the cost
of the current industry average. Our
constellation of satellites will fly over
most major cities 40 to 70 times a day,
going beyond simply complementing
existing service providers. We’re
enabling a new level of global
awareness by providing images of the
Earth in near real-time.
What is your view of the future of
the GIS solution industry and what
role does BlackSky play in that?
The future for BlackSky, and the GIS
industry, is bright. It will be fascinating
to see what the coming years bring in
terms of commercial adoption and how
that will spur further innovation. With
better information and intelligence,
organizations will solve problems they
never imagined solving.
Our role is simple: We will provide
organizations with information that
enables them to make better decisions
for our planet.
| DECEMBER 2017 27

Whether moving in a
driverless car or deliver an
e-commerce product at
customers doorstep. “Location” plays
an important role. There is a significant
dimension of “Location” in every
business transactions. Location can be
an address, a service boundary, a sales
territory, or a delivery route. Therefore
location-specific data and its analytics
are high in demand among various
enterprises. Analytics of location-based
data helps an organization to earn more
profit and also contribute in making
operational activities much more
efficient and faster. Enterprises from
different domains, therefore, now
started using location-based data
analytics application. “Spatial
Intelligence” is one of them.
Spatial Intelligence
Spatial Intelligence (SI) is an
application of GIS and is also known
as Location Intelligence. Spatial
Intelligence is the process of deriving
meaningful insights from geospatial
data captured by GIS. With many
different observations, patterns get
discovered which help a business to
take better decisions, optimize their
business operations and increase their
profits.
Eminence of GIS
GIS stands for Geographic Information
System. GIS is a system, which is
designed to capture, store, manipulate,
manage and present “Location”
specific data to its end users in
graphical format. It is a system which
comprises of software, hardware,
people, data, and methods.
GIS software lets an organization to
produce maps and other graphic
displays of geographic information for
analysis and presentation. GIS is much
more than a container of maps in
digital form. GIS hardware helps to
capture an image and other digital data
for a particular location. People are the
end users of GIS; it can be GIS
technicians, managers, administrators,
etc.
Spatial Intelligence for Businesses
Transformation
It is generally known fact that more
than 80% of all data has a location
element to it and that location directly
affects the kind of insights that you
might draw from many sets of
information. By carrying out a spatial
analysis of this data using varied
business intelligence (BI) tools,
decision makers will able to better
understand the past, current and
forthcoming aspects of business
operations to derive valuable insights
and make most effective decisions for
their businesses.
Most of the time enterprises require
customer’s data related to specific
locations to know income levels,
educational background, buying habits
of persons residing in a specific area
which helps a business to find a
probable location where that particular
business get flourished.
Spatial Intelligence derives meaningful
observations for an existing business as
well. In which areas an organization is
performing well? Which are the
underperforming areas? Which are the
areas where a company needs to focus
immediate attention? There is a series
of many important questions related to
28 DECEMBER 2017 |

a business growth. Spatial intelligence
has the potential to derive meaningful
answers to these questions.
Spatial relationships, patterns and
trends reveal priceless business
intelligence and bring easy-to-
understand visualization to business
applications. The power of location
intelligence enables companies to
identify and increase where business
performs stronger and cut down on
failing assets.
Spatial Intelligence is Getting
Recognition among Different
Enterprises
Companies from different verticals are
taking Spatial Intelligence very
seriously and investing huge money on
it. Traditional players of the geospatial
industry like Esri, Hexagon and Pitney
Bowes are working with spatial data on
a large scale. Apart from these
companies many hard-core IT
corporations like Oracle, Microsoft and
IBM are also venturing into spatial
analytics at full throttle. For instance,
by integrating Esri’s technologies into
Azure IoT Suite’s preconfigured
solutions, Microsoft is empowering
customers to gain valuable insights
about where their assets are and what
they are doing at all times, anywhere in
the world.
Which sectors are gaining from
Spatial Intelligence?
There are two categories of businesses
which are using Spatial Intelligence.
The first set is of those businesses
which are naturally embedded in
| DECEMBER 2017 29

geographies like transport,
telecommunication, or real estate,
which absolutely depend on location-
based information. The second set
comprises of the group of users who
not essentially use geospatial data on
an everyday basis but they still depend
on it for better performance. These
would be retailers, insurance
companies and banks.
Let’s enlighten how these sectors are
gaining with Spatial Intelligence:
Logistics: To check the consumption
rate of a particular product on a
particular location help warehouse
management to determine, which stock
is needed on a priority basis? Thus it
helps a logistic company to maintain
demand-supply ratio without any
caveat. Companies like United Parcel
Service and FedEx are augmenting
delivery routes using spatial analytics.
Transport: To determine the shortest
and fastest transportation routes for
delivery, SI is very helpful. Apart from
this, it also provides direction to
travellers while driving.
Real State: Many people buy a house
based on the location. People prefer a
location which is near to a hospital, a
railway station, schools etc. Spatial
analytics provides research, analysis,
and presentation of each prospective
site. It helps in determining ideal sites
for development.
Telecommunication: In analyzing
rivals network coverage, actual
bandwidth, potential area to tap new
business opportunity, SI is really
helpful for telecommunication.
Energy: Spatial Intelligence is helping
energy industry to identify the potential
location for energy exploration.
Retail: Spatial analysis is helping the
retail industry to maintain stock
delivery, store management, inventory
management, marketing and sales.
Advertisement Industry: SI helps
Advertisement and PR agency in order
to find potential location, to install
billboard so that it gets maximum
views.
Healthcare: To identifying those
locations, which are more prone to a
certain disease, SI provides valuable
inputs to the health officials to make
policy and administrative decisions to
control epidemic diseases.
Airports and airlines: Air traffic
control use SI to track flight operations
with greater accuracy
and efficiency. SI
helps airlines to
reroute flight path in
case of an emergency.
It also helps in
optimizing fuel and
staff cost.
Government
agencies: Not only
private companies but
many government
agencies are also
using SI. Defense
agencies, town
planning department
or public distribution
system all are using
SI for better
administration and
efficient operations.
Insurance Company: Climate is not
under anyone’s control but policies are.
Drought and hailstorm have become a
common phenomenon since last few
decades. Drought and hailstorm
contribute to large-scale crop damages.
Crop insurance has gained popularity
due to drought and hailstorm. SI helps
insurance company to predict in
advance about future climate behaviors
for a particular location and helps them
in making crop insurance policy and
promotion as well.
Humans think visually, therefore
spatially. Due to visual decoding,
comparison of data and invaluable
business insights, SI has already made
inroads across various enterprises.
With many emerging technologies like
crowdsourcing, human geography and
visual analytics, dominance of Spatial
Intelligence will only grow further.
30 DECEMBER 2017 |

Geographic Information
Systems (GIS) is the backbone
of any Utility’s asset
management functions and is used in
roles that can vary from map
production and digital terrain modeling
to demographic analysis and network
asset registers. Hydro-Comp
Enterprises is one such company that
specializes in the provision of Systems
and Services to various Government,
Municipal, and Utility industries.
Thanks to Hydro-Comp’s industry
specific systems and massive
experience in the water industry, it is
now a leading expert in the world of
Water Distribution Management. The
group includes EDAMS technology;
manufacturers of the EDAMS
Products. These products include
billing and customer information
systems and Integrated Asset
Management systems for Utilities as
well as Environmental Management
systems. Hydro-Comp Services include
Technology (Supply, implementation,
and support of EDAMS Products),
Outsourcing (from simple Hosting/
Cloud to comprehensive in-sourcing)
and Consulting services (mainly
Institutional strengthening and Data
Quality improvement projects for
Water Utilities) aimed towards the
improvement of organization’s
performance.
When two Engineers Led the Way
Hydro-Comp was founded way back in
1986 in South Africa by two leading
engineers, Dr. Dinos Constantinides,
Group MD and Dr. Petros
Kolovopoulos, who heads the
development of the EDAMS
Products to embark on a wide range of
water engineering consulting projects.
While undertaking engineering
projects, the practical experiences led
to the development of industry specific
methodologies that, in turn, formed the
basis of the “EDAMS” suite of
Management Systems in use today.
Dr. Dinos is also an author of three
books and more than a hundred
publications in the field of water
supply, and is regarded as a world
authority in the field. On the other
hand, Dr. Petros is an author of more
than 70 publications in the field of
water supply and utility management,
and is regarded as an authority in the
field of Utility Asset Management.
Increasing Overall Utility
Performance
Hydro-Comp has developed a
structured methodology - The EDAMS
Roadmap towards Effective Utility
Management – a methodology with the
unmatched ability to make a difference
through the novel blending of people,
processes and information systems.
According to the company, success is
measured not only in terms of
increasing operational performance,
but also in terms of increasing overall
utility performance. Most of the users
of EDAMS products have a success
story attached with them. As an
example, the best performing
governorates of Egypt are using the
system for quite some time now, which
has resulted in increased revenues by
more than three times and reduced
Non-Revenue Water by more than two
thirds. Similarly, Tanzania-based Dar
es Salaam Water and Sewerage
Corporation has doubled their revenue
since they started using EDAMS.
Sky is the Limit for Company’s
Growth
Recently, the company has seen rapid
growth in few sectors including,
Asset Management Hubs: Hydro-
Comp has signed a Strategic
Partnership Agreement with GIZ acting
on behalf the German Federal Ministry
for Economic Cooperation and
Development to carry out 3-year long
programs offering AM capacity to
small and medium sized utilities
through EDAMS AM software
available and offering technical
assistance and support in AM
procedures. The first project of the
program has been already carried out
in areas of Bosnia and Herzegovina,
Serbia, Macedonia, and Montenegro by
targeting a group of 70 to 100 selected
water utilities. Eventually, the program
will be expanded into areas like
Albania, Ukraine, Kosovo, etc.
Asset Management Projects: The
organization is now carrying out joint
venture with Seureca- Veolia on behalf
of the Millennium Challenge Account
Zambia, a large institutional
strengthening AM project including the
implementation of the EDAMS AM
products. Hydro-Comp intends to
capitalize on the experience gained and
the association established through this
project in carrying out similar projects
elsewhere.
Future Roadmap
Hydro-comp believes, at least in terms
of Water Utilities, future of the GIS
solution lies in, System Integrators
teaming up with consultants in
providing a full solution, and the cost
of software, and manpower for such
solutions needs to be more affordable
to suit small to medium size of utility.
The holistic approach of Hydro-Comp
addresses all management levels and
functions of the water services
provider from strategic to operational
levels, and from the commercial
function to the technical and
engineering design functions. It does
not only provide the software solutions
but institutional strengthening services
as well.
Today, more than 20 million people are
now being billed by Hydro-Comp’s
EDAMS Billing and Customer
Information System in Egypt for water
services. Governorates of Fayoum,
Beni-Suef and Al Minia are using the
system since 2002. In last two years,
the company has been awarded with
new projects in 2 additional
Governorates as well as for several
new cities. The company intends to
continue its aggressive expansion
program in Egypt, as Hydro-Comp has
found the right formula for the market.
When it comes to the future of the
company, Hydro-Comp is expanding
its operations in Africa and South-
Eastern Europe.
| DECEMBER 2017 33

TECHNOLOGY INNOVATION:
An indispensable factor in business
We used to say that the storytelling business is all
about the people. Talents from different fields –
writing, producing, editing, the list goes on –
come together to craft amazing video content that go on to
inform, inspire and entertain people through their television
sets.
These days, technological innovation plays a huge role in
not only democratizing the filmmaking process; making it
more affordable to tell stories at a professional quality. It is
also transforming what kind of stories we tell, where people
can get it and how they consume it. And it’s not just about
the television anymore, it’s the second screen, wait no, it’s
also the virtual screen. Technology is reshaping the very
face and fate of the content business and those who can
grasp its true potential early and make the brave leap
forward, could reap the rewards.
The factors are simply too compelling to ignore. In the
following paragraphs, I hope to give you a snapshot of how
embracing the convergence of storytelling and technology,
changed our business dramatically.
Jocelyn and I set up Beach House
Pictures 12 years ago to create
content that we are passionate
about. Sure, it was also important
that there was a gap in the Asian
marketplace for great international
quality programs, and that
Singapore supported the media in a
myriad of ways, but from the very
beginning, it has always been about
the storytelling.
We learned quickly that running the
company is like running a marathon.
You keep one eye on the future,
while you build on what you’ve got. So, while we were a
two-man team moving our own furniture, we kept investing
in diversification and scaling up. We learnt to remain
steadfast to our vision (great stories, globally), but to stay
flexible to adapt. Good thing too, because in the last 12
years, technology threw us curveball after curveball.
Within the first two years, a co-production for Discovery
Channel called Man Made Marvels challenged us to
upgrade from Standard Definition (SD) program deliveries
to High Definition (HD) deliveries, to keep up with
international benchmarks. For a small outfit with limited
resources, it was a tough learning curve. You can either turn
it into an opportunity to grow. Or fail and be viewed as
inadequate to compete with the rest of the world. The
choice was simple.
That transition paved the way for our next technological
leap – 3D filmmaking. Not too long ago, the world was
going ga-ga over Avatar and the latest 3D TV sets.
Manufacturers saw an opportunity to make a lot of money,
but making the content that would keep people glued to the
device was no easy task. The main
problem was making it fast enough, good
enough, affordable enough, and at
volume. We couldn’t compete with the
larger companies throwing millions at
mega-productions, but we could develop
cost effective methods of filming 3D that
achieved a documentary aesthetic (most
3D footage were slaves to a tripod, we
made ours handheld) and passed QC at
the highest levels. More importantly, they
had to be good stories. We made over 15
hours of content in just two years, which
was a great measure of success.
However, 3D TV eventually faded away
due to a lack of demand, with another
video format rising through the ranks –
Jocelyn Li le
Managing Director
Expert’s Opinion
34 DECEMBER 2017 |

Donovan is a founding partner of Beach House Pictures and spearheads strategy and content
development. He also executive produces, writes and directs many of the company’s
international productions, and is overseeing BHP’s expansion into online content with the
integration of new technologies. One of Asia’s most experienced factual ﬁlmmakers, Donovan
has worked on award winning shows including Lonely Planet Six Degrees for TLC (Best
Entertainment & Best Editing – Asian TV Awards) and Megastructures: Singapore’s Vegas
for Nat Geo International (Silver World Medal – New York Festivals).
About the Author:
Donovan Chan
Crea ve Director
Beach House Pictures
| DECEMBER 2017 35

Ultra-High Definition (UHD), commonly known as 4K. Within a space of a few years, we had to innovate again to stay ahead
of the curve. By this point, we had grown as a company from a two to twenty-man team. We had a growing business to feed,
yet we could not ignore the opportunities of UHD. A lot of effort and time was put into multi-tasking in both growth areas.
Culminating in successful early UHD deliveries to Nat Geo Wild (Otter Town) and Channel News Asia (Aerial India). With
Otter Town getting the nod as finalists at the 2017 New York Festivals for Best Nature & Wildlife and Best Sound Design.
As UHD looks set for explosive growth, another exciting new area of story-tech convergence came to our attention. And the
timing was too good to ignore.
By this time, we were a 70-man company with more resources to invest in the potential new revenue stream - Virtual Reality.
We believe that the ‘experiential’ content have come and gone and that VR (especially 360 video) need to be enhanced by
great storytelling and directed towards definitive user groups, like education. BHP soon became the first company that the
Ministry of Education allowed to pilot VR in Singapore schools and, in addition to the MOE we also worked with Samsung
for hardware. This single experience has led to even more opportunities, which could fundamentally change our business yet
again.
You could say that the moral of the story, is to well, stick to telling a great story, your story, while embracing change. Less
simply put, never ignore how seemingly divergent ideas could converge to transform your business. We live in a rapidly
evolving status quo. And while it can be very scary, it is also full of hope.
36 DECEMBER 2017 |

Editor’s Comment
38 DECEMBER 2017 |

Location context has undoubtedly
become important in the way we
communicate, navigate and access
services – allowing businesses to connect
with customers – and we can all find
exactly what we want, wherever we are, in
an instant.
GPS and other global navigation satellite
systems (GNSS) including Galileo,
GLONASS, and BeiDou, have been
deployed to provide location information
for vehicles and mobile devices around the
world. However, in order to work
accurately, line-of-sight visibility to a
sufficient number of satellites is required.
Indoor environments such as shopping
malls, airports, hospitals and stadiums – or
even built-up urban areas – are GNSS black
spots.
That’s where sensewhere comes in.
Described as “indoor GPS,” sensewhere
offers users location intelligence deep
inside buildings through an automatic
crowdsourcing technique, where available
radio frequency signals are measured and
mapped and the resultant database
delivering accurate position by way of
trilateration. Its indoor location technology,
underpinned by an extensive patent
portfolio, enables automatic positioning via
a mobile device with no manual survey or
additional infrastructure installation
required, in areas where GPS satellite
signals are weak or blocked such as indoors
or in dense urban areas. This essentially
means sensewhere’s software acts as a
global indoor positioning layer to any
partnering mobile application which works
to continuously build and update a vast
database of location referenced beacons, in
return providing them with instant location
data. sensewhere processes over one billion
requests for location daily.
Towards the end of 2015, sensewhere
granted a license to China’s Internet giant,
Tencent, starting a successful commercial
journey into hundreds of millions of mobile
devices offering positioning information
and opening a whole new opportunity in
the mobile marketing sphere.
Helping Marketers Execute Effective Ad
Campaigns
sensewhere’s core location-enabled
product, adwhere delivers mobile ads and
drives attribution data in indoor areas, the
system is also able to detect which venues
or individual shops are visited. Geofences
are automatically created and used to detect
when a mobile device enters and dwells in
a retail location, indicating whether the user
responded to an ad and made a visit. Such
visit confirmation data helps marketers to
gauge response and execute more effective
ad campaigns. In a typical retail mall, the
visit confirmation accuracy rate exceeds
95% providing reliable results for mobile
attribution and determining the
effectiveness of mobile campaigns.
Other benefits of sensewhere products
include context detection and ability to
develop more accurate personas for
location-based targeting and insights for
shopping behaviors through footfall and
traffic analytics.
The technology also offers fraud detection
by cross referring GPS location with
sensewhere independent location database
and flagging potential cases of GPS fraud
in ride sharing, gaming, and other mobile
apps. Amongst other things there is the
capability for social networking, mapping,
search, directions and so on. Adwhere also
provides another level of security for
mobile payments; its Geo-Auth feature is
able to build point of sale location profiles
in retail stores and, by using sensewhere
location database, is able to identify
potential fraudulent payments being made.
Leading the Firm with Sheer Passion
and Vision for the Future
Co-Founder and CEO, Rob Palfreyman
has dedicated himself fully to piloting the
company through leadership, securing
investment, building partnerships, and
ultimate deployments around the world
since its early conception in 2009. He has
shown the appreciation for the importance
and the demand for location intelligence
and has always believed in the future of
location-based advertising. As is now
evident, the industry revenue growth
cultivates a lot of interest and encourages
more businesses to invest.
Rob originally founded sensewhere with
Tughrul Arslan and Zankar Sevak, and has
provided the commercial direction for the
company’s technology since the beginning.
sensewhere was nurtured into the company
it is now through sheer passion and strong
visions of the future. Today sensewhere
consists of a team of over 30 people spread
out across our UK, USA and China offices,
all part of the throbbing heart of the system,
its complex algorithms and business
development know-how.
Rob’s 25+ years’ of experience in the
wireless, components and location markets
added greatly to the fundaments on which
sensewhere was built on. Having
successfully secured many rounds of both
public and private investments and
launching sensewhere’s patented indoor
positioning solution to the market back in
2010, he won the company new customers
around the world.
Simplifying the Task of Deployment of
Indoor Positioning
Simplifying the task of deployment of
indoor positioning as a solution across the
world, where no beacons, manual
surveying or fingerprinting is required,
sensewhere sees the software deployed
globally as the de-facto solution, improving
customer satisfaction and retention.
With successful deployments to date,
sensewhere continues to channel and adapt
the expertise and resources to exploit its
competitive advantage. Collaborations with
many top cats in the location industry such
as Tencent and Micello accelerate the
learning and designing of the disruptive
models.
Future Prospect
Location intelligence will improve the
creation of highly contextualized ads built
on real-world observations. sensewhere’s
biggest goal is to connect the world in a
way that is relevant, advantageous, clever
and seamless to the consumer. This is
enabled with location at the tip of a finger.
Rob believes it is by driving technology
development and working to provide
innovative but practical solutions that
sensewhere can surpass its challenges
going forward.
| DECEMBER 2017 41

GIS Boom on the
Planet Earth
eographic Information System is the God of all the
Gtechnologies right now. One can implement GIS in
most of the fields. It will be right to say that, there
is a GIS Boom on the Planet Earth.”
Latest Trends In GeoSpatial Industry:
1.Survey and Mapping: Land surveying for urban and
rural development with the help of the most advanced laser
and satellite collaborated instruments, helps to acquire data
and the same data can be visualized in 3D. Water bodies or
an ocean survey like hydrographic and Bathymetric survey
helps to understand user, underwater world till the depth of
4500m deep sea in 3D; hydrography is also used for pre and
post dredging and Geo-Thermal Activities.
2.Urban Management Application: Urban management
application helps to monitor massive urban big data, with
statistical land records and demography. It can also be
customized according to the different country’s
governments urbanization policies and parameters for
accurate and analytic urban agglomeration data output.
3.Location Based Services: Location Intelligence, Site
suitability analysis, Geo-fencing, usage based insurance,
vehicle fleet management and real time product tracking are
few examples of location based services. Location Based
Service is very much important these days, to rehabilitate a
business location in another country or a market research
for setting up a product or services. We can also monitor the
spread of Disease with the help of Artificial Intelligence.
4.Smart City: A Smart city is never an expensive city, but;
it is a most resourceful city at comparatively affordable
rates. Smart mobility where effective public transport -
improves traffic flow, Smart water where high quality water
supply catering to growth population and smart planning
where expansion of city is pre planned till next 100 years
with Machine Learning.
5.Infrastructure Management: Mega Structures can also
be visualized and monitored in 3D and can be managed
with customized parameters and querying filters. With the
help of more advanced GIS automated software and real
time high-end motion sensors it is also possible record
smallest movement in Aerodrome or giant multi-
disciplinary functioning construction site.
Challenges Faced While Entering In The Atmosphere
Of Corporate Sphere:
1. It is a critical task to maintain cash flow for a startup
consultancy:
For a startup infrastructure cost and overhead expenses
holds the major percentage. Travelling one place to another
to meet clients and vendors, Getting participated in
National/International conferences to understand the market
up gradation, setting up meetings with several small,
medium and high profile industrialists; needs a heavy and
constant cash flow.
2. To run multiple projects with limited cash and to stick
with Pre-planned business project model: A Startup
company breathes on the project out sourced. It is not at all
difficult to get collaborated with some of the genuine
companies by communication development and human
networking. The main obstacle is when you invest in
particular project and money inflow is inversely opposite.
But Work input is more important than money, so it is tricky
to run multiple projects with low cash reimbursement from
multiple clients and money management.
3. All the Governmental GIS projects have tremendous
Earnest Money Deposit (EMD) to bid the Tender: The
technology we are dealing with is very much expensive as it
is most advanced, effective and well oriented. In every
country, GIS data is majorly produced by country’s own
government. Therefore, in India any GIS project's tender
EMD (Earnest Money Deposit) amount is extremely high as
per the project requirement with the locking period of the
EMD amount. All Government sectors has pre-defined
eligibility for minimum work experience to bid for the
tender, but there is no chance for any fresh company to
participate for the tender because the tender parameters are
already sequenced in an order to win by the big GIS
Players. So, now how the fresh, new and very high
technical skill manpower startup company will grow in
India, is the big Question.
Executive Talk
42 DECEMBER 2017 |
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Insights success the 10 fastest growing gis solution providers 18th dec 2017

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