IFFCO Pakistan (Private) Limited is part of United Arab Emirates player in the edible oil and fats market It is the largest edible oil refinery in the country, processing, packaging and marketing cooking oil, fats and margarine. IFFCO Pakistan is the only multinational company in edible oil industry. PROVIDE ESSENTIAL AND VALUE ADDED PURE FOOD FOR EVERYONE,EVERYWHERE AND EVERYDAY For Them We have SUNFLOWER, CANOLA, SOYA BEAN, COTTON SEED, PALM OILS, VEGETABLE GHEE, PURE GHEE. GOLDEN SUN, AHGAAZ AND EVIAN ARE PREFERRED CHOICES OF PAKISTANI WOMEN. 100% DIL KA SAKOON 100% PURE OIL GOLDEN SUN HAI ZINDAGI

1. SYEEDA SHAGUFTA NAZ

2. INTRODUCTION
IFFCO Pakistan (Private) Limited is part of United Arab Emirates player
in the edible oil and fats market
It is the largest edible oil refinery in the country, processing, packaging
and marketing cooking oil, fats and margarine.
IFFCO Pakistan is the only multinational company in edible oil industry.

3. Food Products Around The World By IFFCO

4. OBJECTIVE
PROVIDE ESSENTIAL AND VALUE ADDED PURE FOOD FOR
EVERYONE,EVERYWHERE AND EVERYDAY

5. TARGET MARKET
AGE: 25-40 YEARS
Women
Educated
Fun loving
WANT TO BE FIT
HOUSE WIVES
WORKING WOMEN
MAJOR REGIONS:
• NORTH ( Punjab &
khyrbar Pakhtunkha
• SOUTH
(Sindh and Baluchistan)
GEOGRAPHICAL SEGMENTATION
INCOME GROUP
AVERAGE INCOME

6. • HEALH CONCIOUS
• DOESN’T COMPROMISE
QUALITY OVER PRICE.
• TRUSTWORTHY
• ADAPTIVE TOWARD
BETTER QUALITY

7. WHO WANTS
100 % PURE
FOOD FOR
THEIR FAMILY

8. AND HAVE NO TIME
TO SEARCH

9. AND FOOD IS LIFE FOR THEM

10. DIGITAL BEHAVIOR OF PAKISTANI
WOMEN

11. Spend time on Social Media Platforms

12. • Professional women
Find online opportunities for Fun and
Excitement

13. They Love Online
Shopping

14. Doing Home Based Business

15. For Them We have
• SUNFLOWER, CANOLA, SOYA BEAN, COTTON SEED, PALM OILS,
VEGETABLE GHEE, PURE GHEE.
• GOLDEN SUN, AHGAAZ AND EVIAN ARE PREFERRED CHOICES OF
PAKISTANI WOMEN.

17. Taglines
• 100% DIL KA SAKOON
• 100% PURE OIL
• GOLDEN SUN HAI ZINDAGI

18. DIGITAL MEDIUM & CONTENT
STRATEGIES

19. WEBSITE

22. MONTHLY COOKING COMPETITIONS
HEALTHY COOKING BLOGS
COOKING RECIPES

23. QUESTION
ANSWERS

26. GAMES

29. YouTube

31. ADVERTISMENTS CAMPAIGNS FOR
AWARENESS

32. COMMUNICATION STARTEGY
• Health Conscious Family
• Active Modern Family.
• Breakfast Time And Their Love For Food
• Voiceover On Certifications Standards And Best Processes.
• Tagline: Ab Sab Fit Hai

34. COMMUNICATION STARTEGY
• Focusing Mother And Her Concern Towards Her Family’s Health.
• Worrying About Purity Of Food
• HEALTHY AND ACTIVE FAMILY Members Of All Age.
• Showcasing The Natural And Pure Elements In Golden Sun.
• Voiceover On Certifications Standards And Best Processes.
• Tagline: Kiya Apka Canola Waqie 100% Hai?

36. AWARENESS

37. GOLDEN SUN STRENGTH
• Highly Quality Consistent
• 3 International Quality
Certificates
• International Affiliation
• Highly Skilled Professional
teams from national and international
• Wide & Quality
Product Range

38. CHALLENGES
• Non Branded Oil
• Competitors (Habib, Soya Supreme,
Meezan, Dalda)
• Agriculture sector progress is
not satisfactory.
• Economic policies changes
over nights
• High fuel prices.

39. Competitors
COMPROMISE 75% OF TOTAL KARACHI MARKET
44 BRANDS AVAILABLE NATIONALLY
Consumption: EID and Ramzan

40. Competitors Strategies HABIB COOKING OIL:
• RAMZAN offers
• Karachi food festival
Collaboration
• Food Blogs
SOYA SUPREME COOKING OIL:
• APPEALING WEBSITE
• LEAD ADS
• SPONSORSHIP

41. MEEZANCOOKING OIL:
• CELEBRITY ENDORSEMENTS

42. DALDA COOKING OIL:
• MOVEMENTS(stereotypic
al negative practices)
• MASTER CLASSES
• QUICK RECIPES

43. • Golden Sun brand website
• Short Videos Of Food
• Collaboration
With Food Festivals
• Bloggers
• Vloggers
• Chatbots
IDEAS
• Cook Book just
like Dalda
• Cooking kit
• Advisory service
• Loyalty discount
• Android App
• Calories calculator

44. THANK YOU