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Tips & Tricks for E-book 
& Indie Publishing 
by Wesley Fryer, Ph.D. 
wfryer.me/publish2 
25 Oct 2014 www.speedofcreativit...
turbulent times of opportunity 
www.flickr.com/photos/defenceimages/8675799490
September 11, 2014 
https://medium.com/@cshirky/publishing-and-reading-6a80139d13cc
https://medium.com/@cshirky/publishing-and-reading-6a80139d13cc 
The traditional industry belief — if you don’t live in a ...
https://medium.com/@cshirky/publishing-and-reading-6a80139d13cc 
The threat Amazon poses to our 
collective self-regard is...
www.flickr.com/photos/cibergaita/97220057
www.flickr.com/photos/wfryer/14494680059 
about.me/wfryer
$9.99 $14.99 free 
2011 2013 2013 
$2.99 $2.99 $2.99 $2.99 $2.99 $2.99 
2014 2014 2014 2014 2014 2014 
www.speedofcreativi...
My Book Distribution Channels 
www.wesfryer.com 
wiki.wesfryer.com 
maps.playingwithmedia.com 
speedofcreativity.org 
play...
http://wiki.wesfryer.com/Home/handouts/publish 
http://writewellsellwellokc.com/handouts/2013-public/
www.flickr.com/photos/northbaywanderer/108299849
www.flickr.com/photos/joeshlabotnik/8954811073
www.flickr.com/photos/zigazou76 
hat tip to http://twitter.com/BlueSkunkBlog
http://en.wikipedia.org/wiki/Vanity_press
http://en.wikipedia.org/wiki/Self-publishing
www.pottermore.com
https://kdp.amazon.com
Requirements? 
1. EIN or SSN 
2. Bank Account Info 
3. Book in Digital Format 
(no ISBN like iTunes) 
small print 
1. Can’...
www.flickr.com/photos/scottiet812/2918178633 
marketing is the key
Update your own website regularly with new content 
www.speedofcreativity.org http://twittercounter.com/wfryer 
@wfryer
Share your interests & passions, 
strive to become a “trusted voice” 
www.flickr.com/photos/adrianruiz/272775963
mailchimp.com 
http://sumome.com
www.google.com/analytics/
Are you going to marry ONE publisher or format? 
www.flickr.com/photos/ajay13/13957303880
www.youtube.com/watch?v=j0DsTIIPzbc
www.youtube.com/watch?v=j0DsTIIPzbc
www.youtube.com/channel/UC1CxCuzTh_u5aUg4jp01RJA
https://kdp.amazon.com/select
Amazon Doesn’t Want Your eBook to Be FREE (very long) 
http://ryancaseybooks.com/free-ebook-changes/
Marketing & Preparation for KDP Free Days 
www.funderstanding.com/authors/blog-authors/maximizing-kdp-free-days-promotion-...
www.amazon.com/Hopscotch-Challenges-Learn-Code-iPad-ebook/dp/B00GPVKS50
www.speedofcreativity.org/2013/11/18/options-for-distributing-a-free-ebook- 
amazon-apple-smashwords-and-more/
www.youtube.com/playlist?list=PLcCkQ9mj_ok_rlsCMpnBVwGsxkRAUSBaI
www.youtube.com/watch?v=e0H2lKQwT1A
http://apethebook.com
www.amazon.com/Wesley-A-Fryer/e/B00FDFME10
www.amazon.com/Playing-Media-simple-powerful-sharing-ebook/dp/B005EMLR88
www.amazon.com/Playing-Media-simple-powerful-sharing-ebook/product-reviews/B005EMLR88/
https://kdp.amazon.com
https://kdp.amazon.com
https://kdp.amazon.com
https://kdp.amazon.com
http://seashore.sourceforge.net 
www.gimp.org 
https://pixlr.com 
FREE Image 
Editing 
Software 
Options
Why Sell eBooks on Your 
Own Website? 
• Keep more (most) of your gross sales 
• Get paid MUCH faster (in hours versus mon...
www.e-junkie.com
http://maps.playingwithmedia.com/about/
www.speedofcreativity.org/ebooks/help
www.dropcards.com
www.createspace.com/3675836
www.acx.com
www.xlibris.com
www.lulu.com/shop/ms-moores-third-graders/our-favorite-books/paperback/product-21026738.html
http://ebooks.playingwithmedia.com/moore/
www.literatureandlatte.com/scrivener.php
http://itunesconnect.apple.com
Keep in Mind w/ iTunes 
• 100% FREE books are permitted! 
• ISBN is required 
• Formatting requirements MUCH 
more strict ...
http://itunesconnect.apple.com
http://itunesconnect.apple.com
http://calibre-ebook.com
Pricing 
www.flickr.com/photos/wfryer/7238758090
www.speedofcreativity.org/ebooks
Last year on iTunes: “Hopscotch Challenges” (free) = 354 
Last 23 days on Amazon: “Hopscotch Challenges” (free) = 214
tell your story… 
& encourage others www.flickr.com/photos/9539464@N02/7631378630
http://gregmckeown.com/essentialism-the-disciplined-pursuit-of-less/
http://austinkleon.com/show-your-work/
Tips & Tricks for E-book 
& Indie Publishing 
by Wesley Fryer, Ph.D. 
wfryer.me/publish2 
25 Oct 2014 www.speedofcreativit...
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Tips and Tricks for E-book and Indie Publishing (Oct 2014)

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Presented at the October 23-24, 2015 "Write Well, Sell Well" Conference in Oklahoma City. Description: Wes Fryer knows what to do and how to do it! Come let him show you how it’s done. With indie publishing taking Amazon by storm, get in the know on how to do it yourself.

Published in: Marketing

Tips and Tricks for E-book and Indie Publishing (Oct 2014)

  1. 1. Tips & Tricks for E-book & Indie Publishing by Wesley Fryer, Ph.D. wfryer.me/publish2 25 Oct 2014 www.speedofcreativity.org Oklahoma City, OK
  2. 2. turbulent times of opportunity www.flickr.com/photos/defenceimages/8675799490
  3. 3. September 11, 2014 https://medium.com/@cshirky/publishing-and-reading-6a80139d13cc
  4. 4. https://medium.com/@cshirky/publishing-and-reading-6a80139d13cc The traditional industry belief — if you don’t live in a big city and have a lot of money, you deserve second-class access to books — is being challenged by a company trying to say “If you have ten bucks, there’s not a book in the world you can’t read.” If the current industry can’t keep their prices high while competing with instant distribution of a vastly expanded literature — and that seems to be their only assertion worth taking at face value — then it’s time for them to figure out how to make a business out of improved access. They can drop DRM, sell ebooks directly to readers, add or improve their subscription services, offer print-on-demand— http://en.wikipedia.org/wiki/Clay_Shirky any strategy, really, except continuing to insist that readers must accept high prices and restricted access.
  5. 5. https://medium.com/@cshirky/publishing-and-reading-6a80139d13cc The threat Amazon poses to our collective self-regard is the usual American one: The market is optimized for availability rather than respect. The surface argument is about price, but the deep argument is about prestige. If Amazon gets its way, saying, “I published a book” will generate no more cultural capital than saying “I spoke into a microphone.” http://en.wikipedia.org/wiki/Clay_Shirky www.iconfinder.com/icons/27467/microphone_icon
  6. 6. www.flickr.com/photos/cibergaita/97220057
  7. 7. www.flickr.com/photos/wfryer/14494680059 about.me/wfryer
  8. 8. $9.99 $14.99 free 2011 2013 2013 $2.99 $2.99 $2.99 $2.99 $2.99 $2.99 2014 2014 2014 2014 2014 2014 www.speedofcreativity.org/ebooks
  9. 9. My Book Distribution Channels www.wesfryer.com wiki.wesfryer.com maps.playingwithmedia.com speedofcreativity.org playingwithmedia.com www.speedofcreativity.org/ebooks
  10. 10. http://wiki.wesfryer.com/Home/handouts/publish http://writewellsellwellokc.com/handouts/2013-public/
  11. 11. www.flickr.com/photos/northbaywanderer/108299849
  12. 12. www.flickr.com/photos/joeshlabotnik/8954811073
  13. 13. www.flickr.com/photos/zigazou76 hat tip to http://twitter.com/BlueSkunkBlog
  14. 14. http://en.wikipedia.org/wiki/Vanity_press
  15. 15. http://en.wikipedia.org/wiki/Self-publishing
  16. 16. www.pottermore.com
  17. 17. https://kdp.amazon.com
  18. 18. Requirements? 1. EIN or SSN 2. Bank Account Info 3. Book in Digital Format (no ISBN like iTunes) small print 1. Can’t undersell elsewhere 2. Won’t pay for 90 days 3. Want $9.99 or < eBooks https://kdp.amazon.com
  19. 19. www.flickr.com/photos/scottiet812/2918178633 marketing is the key
  20. 20. Update your own website regularly with new content www.speedofcreativity.org http://twittercounter.com/wfryer @wfryer
  21. 21. Share your interests & passions, strive to become a “trusted voice” www.flickr.com/photos/adrianruiz/272775963
  22. 22. mailchimp.com http://sumome.com
  23. 23. www.google.com/analytics/
  24. 24. Are you going to marry ONE publisher or format? www.flickr.com/photos/ajay13/13957303880
  25. 25. www.youtube.com/watch?v=j0DsTIIPzbc
  26. 26. www.youtube.com/watch?v=j0DsTIIPzbc
  27. 27. www.youtube.com/channel/UC1CxCuzTh_u5aUg4jp01RJA
  28. 28. https://kdp.amazon.com/select
  29. 29. Amazon Doesn’t Want Your eBook to Be FREE (very long) http://ryancaseybooks.com/free-ebook-changes/
  30. 30. Marketing & Preparation for KDP Free Days www.funderstanding.com/authors/blog-authors/maximizing-kdp-free-days-promotion-part-2-the-preparatory-stage/
  31. 31. www.amazon.com/Hopscotch-Challenges-Learn-Code-iPad-ebook/dp/B00GPVKS50
  32. 32. www.speedofcreativity.org/2013/11/18/options-for-distributing-a-free-ebook- amazon-apple-smashwords-and-more/
  33. 33. www.youtube.com/playlist?list=PLcCkQ9mj_ok_rlsCMpnBVwGsxkRAUSBaI
  34. 34. www.youtube.com/watch?v=e0H2lKQwT1A
  35. 35. http://apethebook.com
  36. 36. www.amazon.com/Wesley-A-Fryer/e/B00FDFME10
  37. 37. www.amazon.com/Playing-Media-simple-powerful-sharing-ebook/dp/B005EMLR88
  38. 38. www.amazon.com/Playing-Media-simple-powerful-sharing-ebook/product-reviews/B005EMLR88/
  39. 39. https://kdp.amazon.com
  40. 40. https://kdp.amazon.com
  41. 41. https://kdp.amazon.com
  42. 42. https://kdp.amazon.com
  43. 43. http://seashore.sourceforge.net www.gimp.org https://pixlr.com FREE Image Editing Software Options
  44. 44. Why Sell eBooks on Your Own Website? • Keep more (most) of your gross sales • Get paid MUCH faster (in hours versus months) • Collect customer information
  45. 45. www.e-junkie.com
  46. 46. http://maps.playingwithmedia.com/about/
  47. 47. www.speedofcreativity.org/ebooks/help
  48. 48. www.dropcards.com
  49. 49. www.createspace.com/3675836
  50. 50. www.acx.com
  51. 51. www.xlibris.com
  52. 52. www.lulu.com/shop/ms-moores-third-graders/our-favorite-books/paperback/product-21026738.html
  53. 53. http://ebooks.playingwithmedia.com/moore/
  54. 54. www.literatureandlatte.com/scrivener.php
  55. 55. http://itunesconnect.apple.com
  56. 56. Keep in Mind w/ iTunes • 100% FREE books are permitted! • ISBN is required • Formatting requirements MUCH more strict than Amazon • No competing website links permitted • iTunes Producer software ONLY runs on Apple computers
  57. 57. http://itunesconnect.apple.com
  58. 58. http://itunesconnect.apple.com
  59. 59. http://calibre-ebook.com
  60. 60. Pricing www.flickr.com/photos/wfryer/7238758090
  61. 61. www.speedofcreativity.org/ebooks
  62. 62. Last year on iTunes: “Hopscotch Challenges” (free) = 354 Last 23 days on Amazon: “Hopscotch Challenges” (free) = 214
  63. 63. tell your story… & encourage others www.flickr.com/photos/9539464@N02/7631378630
  64. 64. http://gregmckeown.com/essentialism-the-disciplined-pursuit-of-less/
  65. 65. http://austinkleon.com/show-your-work/
  66. 66. Tips & Tricks for E-book & Indie Publishing by Wesley Fryer, Ph.D. wfryer.me/publish2 25 Oct 2014 www.speedofcreativity.org Oklahoma City, OK

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